12mass vs. Brand24

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
12mass
Score 4.0 out of 10
N/A
12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.N/A
Brand24
Score 8.6 out of 10
N/A
Brand24 is a media monitoring app that allows users to identify and analyze online conversations about their brands, products, and competitors. Users can track and engage in online discussions relevant to their business. Brand24 gives users instant access to mentions about their brand across the web, from social networks to influential publishers.
$49
per month
Pricing
12massBrand24
Editions & Modules
No answers on this topic
Individual
$59
per month 1 user
Team
$119
per month Unlimited users
Pro
$179
per month Unlimited users
Enterprise
$299
per month Unlimited users
Offerings
Pricing Offerings
12massBrand24
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
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12massBrand24
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User Ratings
12massBrand24
Likelihood to Recommend
8.5
(3 ratings)
8.2
(9 ratings)
Likelihood to Renew
8.2
(3 ratings)
-
(0 ratings)
Usability
8.2
(2 ratings)
-
(0 ratings)
Support Rating
8.2
(2 ratings)
-
(0 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
12massBrand24
Likelihood to Recommend
12mass
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
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Pros
12mass
  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
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Cons
12mass
  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
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Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
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Likelihood to Renew
12mass
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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Brand24
No answers on this topic
Usability
12mass
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Brand24
No answers on this topic
Support Rating
12mass
helped me every time
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Brand24
No answers on this topic
Implementation Rating
12mass
see the tutorials on you tube. that helps
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Brand24
No answers on this topic
Alternatives Considered
12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
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Return on Investment
12mass
  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
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ScreenShots

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of the analytics dashboard.Screenshot of trending hashtags.Screenshot of influential authors discovered by Brand24.