12mass vs. Vista Social

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

When I need to schedule a full week of posts for multiple clients. the calendar view makes it fast and clear. When a client sends last-minute edits, I can quickly reschedule or update posts by dragging them in the calendar. When I’m short on time I use the AI tools to generate quick captions and adjust them to fit the brand voice. When I manage comments and DMs I reply to everything from one inbox, without switching platforms. When planning content, I use Canva inside Vista Social and publish directly, which saves a lot of time.

• The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
• 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
• The system gets smarter as you use it, which speeds up the conversations even further.

• The design and layout of the site is simple, with the options to click through the different tools on the left hand side of the page. What I liked most about Vista Social is the ability to combine all the different tools that a social media manager needs into one platform.
• I typically use various different apps and platforms to write down notes, assign tasks to different team members, and look at my overall content calendar for the month. It is brilliant that Vista Social is able to combine all of these into one platform.
• When first signing up to Vista Social and exploring the platform, each page offers you a walkthrough of all of the tools available to you, which is really handy, as well as a customer support section on the right bottom hand corner.

• Should add a Facebook private messages option.
• If my brand wasn't mentioned so much I don't think I would need to use it.
• Sometimes the site is slow.

• I think the price is quite high compared to hiring a person for the same task. This may put one off from purchasing as with a bit more time you can do the same job yourself or with an employee for much less
• In my opinion, the interface is rather complicated visually and doesn't have an appeal. It is cramped with so many features that provide a sense of confusion whilst starting off
• In my experience, the tutorials do leave a few questions afterwards regarding set up and this can take more time to figure out by yourself.

In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.

Very effective, efficient and an integral part of our daily work. Our team members are more productive and motivated to finish projects.

It's easy to use, after a while you'll get used to it and find it easy to navigate

Since the platform is user-friendly and easy to navigate, start using it and making content creation feel effortless. The dashboard and each module for content management and creation it has the visual hierarchies in place. Building, customizing and exporting reports to PDF facilitate the journey with the clients. Its overall usability is well rounded for such large and powerful tool.

helped me every time

see the tutorials on you tube. that helps

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding

It's reasonably priced compared to others and offers more capabilities for creating and implementing marketing campaigns. For example, social listening, reputation management, and employee advocacy are all tools it has that I haven't found in the previous ones. It also supports all marketing campaigns, not just social media.

• Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
• It definitely saves time, I don't think you can ever engage with that many people manually.
• More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.

• The DM automation feature means we're not missing out on important messages when we're off the clock (after hours essentially), which is a huge advantage in hospitality where response time is everything.
• In most cases, time is money, and being able to manage all our platforms from one place has cut down hours of switching between apps and tabs. That in itself has boosted our company's productivity and allowed the team to respond faster to guests and potential leads.
• The real-time insights and mentions helps us tweak content and react to trends quicker, which has increased our visibility and bookings.