12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.
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Vista Social
Score9.6 out of 10
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Vista Social is a social media management platform that offers features such as schedule of content, managing conversations through a universal inbox, managing reviews, social listening and reporting.
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
Vista Social is well-suited for small to mid-sized teams that manage multiple social platforms and need to handle messages, comments, and mentions efficiently from a single inbox, while automating to reduce manual work. It may be less appropriate for very large enterprises that require highly customized reporting or complex approval workflows across large, distributed teams.
The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
The system gets smarter as you use it, which speeds up the conversations even further.
The design and layout of the site is simple, with the options to click through the different tools on the left hand side of the page. What I liked most about Vista Social is the ability to combine all the different tools that a social media manager needs into one platform.
I typically use various different apps and platforms to write down notes, assign tasks to different team members, and look at my overall content calendar for the month. It is brilliant that Vista Social is able to combine all of these into one platform.
When first signing up to Vista Social and exploring the platform, each page offers you a walkthrough of all of the tools available to you, which is really handy, as well as a customer support section on the right bottom hand corner.
I think the price is quite high compared to hiring a person for the same task. This may put one off from purchasing as with a bit more time you can do the same job yourself or with an employee for much less
In my opinion, the interface is rather complicated visually and doesn't have an appeal. It is cramped with so many features that provide a sense of confusion whilst starting off
In my experience, the tutorials do leave a few questions afterwards regarding set up and this can take more time to figure out by yourself.
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Since the platform is user-friendly and easy to navigate, start using it and making content creation feel effortless. The dashboard and each module for content management and creation it has the visual hierarchies in place. Building, customizing and exporting reports to PDF facilitate the journey with the clients. Its overall usability is well rounded for such large and powerful tool.
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
While they all offer basic scheduling and publishing, Vista Social stands out by combining content creation (with Canva), AI-powered captions, inbox management, task organization, and performance tracking , all in one platform. It saves time and gives me more control, without needing to jump between multiple tools.
Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
It definitely saves time, I don't think you can ever engage with that many people manually.
More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
The DM automation feature means we're not missing out on important messages when we're off the clock (after hours essentially), which is a huge advantage in hospitality where response time is everything.
In most cases, time is money, and being able to manage all our platforms from one place has cut down hours of switching between apps and tabs. That in itself has boosted our company's productivity and allowed the team to respond faster to guests and potential leads.
The real-time insights and mentions helps us tweak content and react to trends quicker, which has increased our visibility and bookings.
