1ShoppingCart vs Shopify

• Email Marketing - Easy to use templates but you can also use your custom html template.
• Managing your list - It is easy to set up separate lists and create opt in forms for each one. It allows multiple opt in forms with customized messages for all steps of the opt in process.
• Ecommerce - Setup of your product or service is easy. You can use buy now type buttons on the 1ShoppingCart store. Integration with your merchant account or Paypal is offered.
• Includes an affiliate management option. This module allows you to manage an affiliate with custom links and an area to post materials for affiliates to use - such as banners.

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• Ease of Use - Very user friendly. Anyone can pick it up within a couple days and know how to do almost everything.
• Great Customer Service - The help is excellent. Also, they have a huge community where people are happy to help.
• Ton of Add-Ons - You can find a ton of add-ons and modules to use that can be installed by you. They don't require developers.
• Inexpensive - Because it's easy to use and doesn't require a ton of developer time, it's so much cheaper to run.

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• I found their customer service team to be confusing with their responses and not as helpful as other products customer service teams. It can be frustrating to try to decipher their responses to more complicated questions and often felt a little 'annoying' whenever I needed to reach out.
• When creating newsletters, I found the WYSIWYG (what you see if what you get) version of creating newsletters the formatting was almost always off which always resulted in needing to send tests to myself to fix the formatting because it never showed up as it would look when it was sent. That took a lot of extra time to edit.
• Lots of different options with reports, as a beginner you may need someone else to support you. In the beginning I needed support from other team members in how to understand and create certain reports. Not the most intuitive and user friendly until you understand what you're doing!

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• Site/Store customization is difficult - it's page templates are based on an XML-like markup that you have to learn to do any page design edits
• There is a store/library of premium site themes to purchase, but the offerings are limited when compared to the comparable ocean of themes for something like WordPress
• Since custom development for Shopify is less popular - it's difficult to find help if have customization q's or get stuck. There isn't a very active Shopify dev community

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• Increased employee efficiency
• Integration of shopping cart in website
• Better customer service
• Improved brand visiability

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• I do not have the hard numbers but I do know for the most part our artists have used the free shop templates which has really helped their ROI
• Having free and paid options for the stores has been helpful for our ROI, while many of our smaller artists are using the free templates, the ones who are doing well enough to use a paid store templates are loving them and the additional traffic they bring to their pages
• The biggest negative for us was trying to use Shopify for POS merchandise. If we ran into any issues with the card readers we either had to stop selling all together or just sell cash only, both of which drastically hurt sales

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