1ShoppingCart vs Shopify

• Email Marketing - Easy to use templates but you can also use your custom html template.
• Managing your list - It is easy to set up separate lists and create opt in forms for each one. It allows multiple opt in forms with customized messages for all steps of the opt in process.
• Ecommerce - Setup of your product or service is easy. You can use buy now type buttons on the 1ShoppingCart store. Integration with your merchant account or Paypal is offered.
• Includes an affiliate management option. This module allows you to manage an affiliate with custom links and an area to post materials for affiliates to use - such as banners.

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• Ease of Use - Very user friendly. Anyone can pick it up within a couple days and know how to do almost everything.
• Great Customer Service - The help is excellent. Also, they have a huge community where people are happy to help.
• Ton of Add-Ons - You can find a ton of add-ons and modules to use that can be installed by you. They don't require developers.
• Inexpensive - Because it's easy to use and doesn't require a ton of developer time, it's so much cheaper to run.

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• I found their customer service team to be confusing with their responses and not as helpful as other products customer service teams. It can be frustrating to try to decipher their responses to more complicated questions and often felt a little 'annoying' whenever I needed to reach out.
• When creating newsletters, I found the WYSIWYG (what you see if what you get) version of creating newsletters the formatting was almost always off which always resulted in needing to send tests to myself to fix the formatting because it never showed up as it would look when it was sent. That took a lot of extra time to edit.
• Lots of different options with reports, as a beginner you may need someone else to support you. In the beginning I needed support from other team members in how to understand and create certain reports. Not the most intuitive and user friendly until you understand what you're doing!

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• Shopping cart is hard to customize and it's hosted by Shopify separately
• Transaction fees can get high if you have a lot of transactions
• To do any special customizations, you will need a developer and the platform is somewhat rigid with capabilities.

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• Increased employee efficiency
• Integration of shopping cart in website
• Better customer service
• Improved brand visiability

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• Shopify has allowed me to add more products than I could have ordered on my own with investment upfront. Their dropshipping apps and tools make it the perfect add on to any clothing businesses to get started with less investment up front.
• Within Shopify's app store I was able to use an affiliate app to help track influencers and sales that originated from those influencers to drive more sales. This paid app returns 100x its original cost each month and serves as a significant revenue generator to our store's sales.

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