1ShoppingCart vs Squarespace

• Email Marketing - Easy to use templates but you can also use your custom html template.
• Managing your list - It is easy to set up separate lists and create opt in forms for each one. It allows multiple opt in forms with customized messages for all steps of the opt in process.
• Ecommerce - Setup of your product or service is easy. You can use buy now type buttons on the 1ShoppingCart store. Integration with your merchant account or Paypal is offered.
• Includes an affiliate management option. This module allows you to manage an affiliate with custom links and an area to post materials for affiliates to use - such as banners.

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• Blogs - it provides an easy way to create the blogs, as well as a nice way to organize and sort blogs so that our customers can identify what they want to read before having to slog through everything on the site.
• User Interface - we have a saying: "what if you get hit by a bus?" If the entire operation shuts down because one person is gone, then the program is not worth it. Squarespace's interface is something anyone can learn in the span of 10 minutes, and with a little bit of guidance, you will never be left alone in case your web master is away.
• Pricing and Domain - this was not only easy to set up, but painless and straightforward. No hidden costs, and no sudden expenses that we didn't expect.

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• I found their customer service team to be confusing with their responses and not as helpful as other products customer service teams. It can be frustrating to try to decipher their responses to more complicated questions and often felt a little 'annoying' whenever I needed to reach out.
• When creating newsletters, I found the WYSIWYG (what you see if what you get) version of creating newsletters the formatting was almost always off which always resulted in needing to send tests to myself to fix the formatting because it never showed up as it would look when it was sent. That took a lot of extra time to edit.
• Lots of different options with reports, as a beginner you may need someone else to support you. In the beginning I needed support from other team members in how to understand and create certain reports. Not the most intuitive and user friendly until you understand what you're doing!

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• I am not a fan of the embedded code. For third party programs, I have to search them for a direct HTML code in order to put it on the site, as their embedded link only creates a hyperlink. Something you can do easier in the text blocks.
• More reliable integration with social media. I have to resync the school's Instagram account weekly. We manage multiple, so I can't just leave it logged in. One time it displayed my own personal account without confirming.
• I would also like a more expansive CMS on par with Wordpress, but that is a preference, not a negative.

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• Faster lead conversion, definitely

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• Our website through Squarespace has been instrumental to building our membership and clientele, and sharing important information about our brand
• We have received clients through our website
• It is really difficult to search our website, and it is hard to figure out how to improve our SEO to get more organic outreach

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