What users are saying about
7 Ratings
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Score 9.1 out of 100
38 Ratings
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Score 8 out of 100

Attribute Ratings

  • 3BL Professional is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.1

3BL Professional

91%
4 Ratings
8.0

Cision PRWeb

80%
11 Ratings

Likelihood to Renew

3BL Professional

N/A
0 Ratings
1.0

Cision PRWeb

10%
1 Rating

Usability

3BL Professional

N/A
0 Ratings
10.0

Cision PRWeb

100%
1 Rating

Support Rating

3BL Professional

N/A
0 Ratings
1.0

Cision PRWeb

10%
3 Ratings

Implementation Rating

3BL Professional

N/A
0 Ratings
10.0

Cision PRWeb

100%
2 Ratings

Likelihood to Recommend

3BL Media

I would (and do) recommend 3BL Professional to any company/org trying to expand the reach of it's CR programs. Often communications is how we justify the budget for our program work (communications help us increase brand reputation, reach potential employees, reach investors and ESG analysts). The 3BL platform is an incredible way to get your impacts and initiatives out to the world so that people know about the incredible programs you're running. Would recommend for any CR/ESG/Sustainability team.
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Cision

PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution. I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales. During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?
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Pros

3BL Media

  • sourcing and amplifying relevant content across a large network
  • critically assessing current industry trends and determining the best plan for our campaigns and content
  • professionally managing out content, drafting mock-ups and promoting articles in a timely manner
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Cision

  • It provides a newswire option at a very reasonable price.
  • The pricing is in a sweet spot for many startups who would want to use it.
  • It hits up all of the key media outlets that you would expect a wire service to be connected to.
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Cons

3BL Media

  • Could use detailed description of difference between page views and impressions and how these are differently experienced by people who could see the content on various channels
  • It would help to know a ballpark figure of impressions served up by Reuters, AP and other services that pickup 3BL content
  • It would help if quarterly reporting could track with our fiscal year quarters instead of calendar year quarters
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Cision

  • One issue we ran into with media tracking was that when it came to smaller or more niche media, it had a hard time tracking hits from those outlets for our clients.
  • Building larger media lists was time consuming and cumbersome.
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Pricing Details

3BL Professional

Starting Price

Editions & Modules

3BL Professional editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Cision PRWeb

    Starting Price

    $99 per news release

    Editions & Modules

    Cision PRWeb editions and modules pricing
    EditionModules
    Basic$991
    Advanced$3052
    Standard$2053
    Premium$4054

    Footnotes

    1. per news release
    2. per news release
    3. per news release
    4. per news release

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    3BL Media

    No answers on this topic

    Cision

    We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.
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    Usability

    3BL Media

    No answers on this topic

    Cision

    It is a very simple program to use. They walk you step by step on what is necessary to complete a PR.
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    Support Rating

    3BL Media

    No answers on this topic

    Cision

    I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.
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    Implementation Rating

    3BL Media

    No answers on this topic

    Cision

    Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.
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    Alternatives Considered

    3BL Media

    No answers on this topic

    Cision

    I've used all these services. Which one to choose depends on the situation. It's good to have knowledge of all the options. Of course, there are many other services as well, and even free services that a very small business or nonprofit can use that do similar things. I find PRWeb is a good fit for many of my clients because of the pricing. Photos are increasingly important in getting news picked up and PRWeb doesn't charge you an arm and a leg like some services do to include a photo
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    Return on Investment

    3BL Media

    • A lot of staff time saved on PR which is not our expertise.
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    Cision

    • It was definitely a cost decision for us, but the ability to have access to their media database was by far the most useful and needed tool for us.
    • For tracking media hits, it saved us time tracking the majority of hits. Where it didn't save us time was with smaller, more niche media.
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