Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.1 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
Aberdeen
Score 9.1 out of 10
N/A
Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts a high accuracy in predicting buyer intent and utilizes machine learning to maximize efficiency and minimize false leads. The software is highly customizable and allows businesses to select target keywords that are right for them. Aberdeen increased…N/A
Pricing
6senseAberdeen
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseAberdeen
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
6senseAberdeen
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.5
13 Ratings
8% below category average
Aberdeen
-
Ratings
Automated routing and prioritization7.212 Ratings00 Ratings
Customer interaction histories7.912 Ratings00 Ratings
Syndicated content6.99 Ratings00 Ratings
Personalization7.111 Ratings00 Ratings
Engagement data tracking8.313 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.3
11 Ratings
6% below category average
Aberdeen
-
Ratings
Ad campaign creation7.711 Ratings00 Ratings
Display advertising7.911 Ratings00 Ratings
Contextual advertising7.28 Ratings00 Ratings
Social advertising6.89 Ratings00 Ratings
Ad reporting and analytics6.810 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.1
14 Ratings
4% above category average
Aberdeen
-
Ratings
Standard visitor segmentation8.512 Ratings00 Ratings
Behavioral visitor segmentation8.013 Ratings00 Ratings
ABM sales intelligence8.013 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
7.8
15 Ratings
1% above category average
Aberdeen
6.6
1 Ratings
15% below category average
3rd party intent signals7.915 Ratings4.01 Ratings
Downstream intent signals7.414 Ratings2.01 Ratings
Account identification8.014 Ratings5.01 Ratings
Web Personalization00 Ratings7.01 Ratings
Buyer journey tracking00 Ratings7.01 Ratings
Revenue forecasts00 Ratings9.01 Ratings
Audience segmentation00 Ratings9.01 Ratings
Conversion optimization00 Ratings9.01 Ratings
Content Syndication00 Ratings7.01 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
6.6
13 Ratings
24% below category average
Aberdeen
-
Ratings
Automated workflow & orchestration6.613 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
6sense
-
Ratings
Aberdeen
7.7
1 Ratings
1% below category average
Contact information00 Ratings8.01 Ratings
Company information00 Ratings7.01 Ratings
Industry information00 Ratings8.01 Ratings
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6senseAberdeen
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User Ratings
6senseAberdeen
Likelihood to Recommend
8.3
(128 ratings)
9.0
(1 ratings)
Likelihood to Renew
7.8
(4 ratings)
-
(0 ratings)
Usability
2.2
(26 ratings)
-
(0 ratings)
Availability
9.8
(2 ratings)
-
(0 ratings)
Performance
5.4
(2 ratings)
-
(0 ratings)
Support Rating
2.6
(27 ratings)
-
(0 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
1.0
(3 ratings)
-
(0 ratings)
Configurability
4.1
(2 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
8.2
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
6senseAberdeen
Likelihood to Recommend
6sense
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
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Aberdeen
Aberdeen's research and consulting services might be well suited for: - Companies looking to improve their sales and marketing performance. Aberdeen's research and consulting services can help companies understand the best practices and strategies being used by leading companies in their industry. This can help them identify areas for improvement in their own operations and take action to drive growth. - Companies looking to stay informed about emerging trends and technologies: Aberdeen's research can help companies stay informed about emerging trends and technologies in the sales and marketing field. This can help them make strategic decisions about how to adapt to changing market conditions. However, here are some scenarios where Aberdeen's services might be less appropriate: - Small or early-stage companies with limited resources: Aberdeen's services can be quite expensive, and may not be a good fit for small or early-stage companies with limited resources. - Companies looking for a free service: Aberdeen's research and consulting services are only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients.
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Pros
6sense
  • Product support: They are constantly adding new features and innovating.
  • Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
  • Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales.
  • Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
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Aberdeen
No answers on this topic
Cons
6sense
  • Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
  • Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
  • RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
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Aberdeen
No answers on this topic
Likelihood to Renew
6sense
We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
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Aberdeen
No answers on this topic
Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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Aberdeen
No answers on this topic
Reliability and Availability
6sense
So far the one time we ran into issues they were right there to help
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Aberdeen
No answers on this topic
Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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Aberdeen
No answers on this topic
Support Rating
6sense
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
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Aberdeen
No answers on this topic
Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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Aberdeen
No answers on this topic
Implementation Rating
6sense
dont implement it
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Aberdeen
No answers on this topic
Alternatives Considered
6sense
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
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Aberdeen
No answers on this topic
Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
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Aberdeen
No answers on this topic
Return on Investment
6sense
  • 6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline.
  • 6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for.
  • 6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team.
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Aberdeen
No answers on this topic
ScreenShots