6sense vs. Node.io (discontinued)

6sense gives you insights into search intent and web visits, with some ways to be notified and act upon the insights through sales and marketing efforts. It is quite expensive so you need to go "all in" to get the value back from the service. We find it helps us to target companies, but the ad network has not been effective for us. But that is true of many ad platforms. 6sense has predictive modeling features that are not a part of our service level we pay for, and so sometimes we get interested in a feature that we'd need to pay more to see. That can be frustrating. But we still get enough value from the service to maintain it as a vendor.

Incentivized

Earlier this week, we had a mishap where a client's birth certificate went missing while being transferred between departments. This could have been disastrous for both our employees and the client, but Sugar allowed for quick detective work that let us track the document's passage between specific employees, and the item was located and returned!

Incentivized

• Segmenting Target Accounts into tiers and priorities.
• Deliver specific ad campaigns and messaging to target accounts at the right time in their journey.
• It lets us see the customer journey from the top to the bottom of the funnel.
• Report on what assets, campaigns, and website pages have the most traffic (what assets/topics mean the most to our target audience).

Incentivized

• Customer profile and sales analyst features provide relevant information for sales calls.
• Node allows me to bring more vendors and more contacts in, allowing me to expand lists and connect with more accurate contacts.
• Node's collaborative nature is very appreciated when they keep on asking for feedback for improvement.

Incentivized

• Having better in tool usage reporting.
• Not having to publish segments to SF to see in the dashboards.
• Better in tool profiles (ability to add region & team under profiles) and then being able to filter reports to a person or sales manager would make things more agile.
• Ability to have smaller display campaign audiences (1-1 abm style could use improvement).

Incentivized

• More focus on the display of scanned documents
• Easier recall and presentation of scanned documents
• Lag times between entering an Action and seeing it appear

Incentivized

We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.

Incentivized

The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

Incentivized

So far the one time we ran into issues they were right there to help

Incentivized

Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

Incentivized

Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.

Incentivized

It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.

Incentivized

dont implement it

Incentivized

In my experience, 6sense has better match rates. Match rates are the foundation of an ABM platform. If you can't identify the company, you can't tie the activity to it. All other features are pointless if you can't trust the account data. Aside from that, I think 6sense has better advertising capabilities than most. Demandbase comes closer in that regard, but 6sense has been expanding their advertising features since I last looked at Demandbase and the edge has to go to the company that had better match rates. In my opinion, 6sense Sales Intelligence is their competitor to ZoomInfo SalesOS and it blows ZoomInfo SalesOS out of the water.

Incentivized

Node excels when it comes to lead intelligence like account-level and market insights. Its lead management module gives better segmentation and account identification. It is a good choice for mid-size companies (50-1000 employees) and their quality of support is very satisfactory. Its searchable data gives accurate results and its ease of integration with Salesforce is an added advantage over its competitors.

Incentivized

Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow

Incentivized

• Increase in website visitor knowledge - from 10% of known website visitors to 70%
• Sales Enablement - we don't have hard #s yet, but several reps have expressed how this tool is head and shoulders above anything they have used previously

Incentivized

• Our company has increased profits 20% from last year after implementing Sugar
• Our transfer to largely remote work has been hugely simplified by Sugar
• Despite an industry-wide "pandemic slump", the ease of use brought by Sugar has allowed us to remain a major player in tax assistance even as other companies have struggled

Incentivized