ABsmartly vs. Google Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ABsmartly
Score 9.7 out of 10
N/A
ABsmartly is an A/B testing and experimentation tool for use across web, email, and apps, both server-side and client-side. The ABSmartly platform is designed for product teams and PLG-driven organisations who want to make data-driven decisions. The ABsmartly platform caters to various testing scenarios, including feature flags, split testing, multi-variant, multi-page, multi-platform, SEO tests, cross-device testing, among others. ABsmartly was founded by experimentation…
$60,000
per year (starting at 50 Million events per month)
Google Optimize
Score 6.7 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
Pricing
ABsmartlyGoogle Optimize
Editions & Modules
No answers on this topic
Google Optimize
Free
Offerings
Pricing Offerings
ABsmartlyGoogle Optimize
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsABsmartly has an events-based pricing model, clients have unlimited experiments, metrics and platform users, and they pay per event. ABsmartly has no pricing tiers or packages, so all customers get all features, including the advanced Group Sequential Testing engine, real time data processing, and collaborative tools. ABsmartly handles the infrastructure costs and provides the platform, however if clients wish, they can handle the infrastructure on their side. ABsmartly's event-based plans start at €60,000/year for 50 Million events per month. ABsmartly includes onboarding, standard training and support at no extra cost. ABsmartly has 2 categories of billable events: Exposure events An exposure event happens every time a call is made to check which variant (of an experiment or a feature flag) to show a visitor. The number of exposure is dependent on the number of unique visitors, the number of experiments and the number of exposure per experiment. Exposure Events = {# unique visitors} x {# experiments} x {# experiment exposures} Goal events A goal event happens every time a goal is triggered by a visitor of an application. A goal is what is used to create an experimentation metrics and they usually represent an action taken by visitors, a click on a button, a conversion, a cancellation, etc. The number of goals events is dependent on the number of unique visitors, the number of goals and the number of goals exposures. Goal Events: = {# unique visitors} x {# goals} x {# goal triggers}
More Pricing Information
Community Pulse
ABsmartlyGoogle Optimize
Features
ABsmartlyGoogle Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
ABsmartly
-
Ratings
Google Optimize
4.9
8 Ratings
52% below category average
a/b experiment testing00 Ratings4.08 Ratings
Split URL testing00 Ratings2.08 Ratings
Multivariate testing00 Ratings4.08 Ratings
Multi-page/funnel testing00 Ratings1.06 Ratings
Cross-browser testing00 Ratings6.44 Ratings
Mobile app testing00 Ratings2.72 Ratings
Test significance00 Ratings1.07 Ratings
Visual / WYSIWYG editor00 Ratings3.07 Ratings
Advanced code editor00 Ratings2.07 Ratings
Page surveys00 Ratings5.02 Ratings
Visitor recordings00 Ratings10.01 Ratings
Preview mode00 Ratings3.06 Ratings
Test duration calculator00 Ratings9.03 Ratings
Experiment scheduler00 Ratings7.05 Ratings
Experiment workflow and approval00 Ratings8.93 Ratings
Dynamic experiment activation00 Ratings6.92 Ratings
Client-side tests00 Ratings7.04 Ratings
Server-side tests00 Ratings2.62 Ratings
Mutually exclusive tests00 Ratings8.02 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
ABsmartly
-
Ratings
Google Optimize
7.0
8 Ratings
22% below category average
Standard visitor segmentation00 Ratings6.08 Ratings
Behavioral visitor segmentation00 Ratings7.06 Ratings
Traffic allocation control00 Ratings8.07 Ratings
Website personalization00 Ratings7.07 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
ABsmartly
-
Ratings
Google Optimize
8.2
8 Ratings
5% below category average
Heatmap tool00 Ratings2.01 Ratings
Click analytics00 Ratings9.03 Ratings
Scroll maps00 Ratings9.02 Ratings
Form fill analysis00 Ratings8.01 Ratings
Conversion tracking00 Ratings9.06 Ratings
Goal tracking00 Ratings8.07 Ratings
Test reporting00 Ratings7.06 Ratings
Results segmentation00 Ratings10.04 Ratings
CSV export00 Ratings9.93 Ratings
Experiments results dashboard00 Ratings9.97 Ratings
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User Ratings
ABsmartlyGoogle Optimize
Likelihood to Recommend
-
(0 ratings)
5.0
(10 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
8.7
(4 ratings)
User Testimonials
ABsmartlyGoogle Optimize
Likelihood to Recommend
ABsmartly
No answers on this topic
Google
It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
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Pros
ABsmartly
No answers on this topic
Google
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
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Cons
ABsmartly
No answers on this topic
Google
  • Only works for browsers, not for the apps testing.
  • Missing possibility to test complicated features.
  • Audience division in groups is not always accurate.
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Usability
ABsmartly
No answers on this topic
Google
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
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Support Rating
ABsmartly
No answers on this topic
Google
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
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Alternatives Considered
ABsmartly
No answers on this topic
Google
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
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Return on Investment
ABsmartly
No answers on this topic
Google
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
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ScreenShots

ABsmartly Screenshots

Screenshot of ABsmartly platform overviewScreenshot of ABsmartly Group Sequential Testing time savings and efficiency gainsScreenshot of ABsmartly's Experimentation TemplatesScreenshot of ABsmartly interaction detection - interactions rarely happen but good to know if they doScreenshot of ABsmartly feature flag creationScreenshot of ABsmartly health checks