What users are saying about
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Top Rated
67 Ratings
5 Ratings

AB Tasty

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Top Rated
67 Ratings
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Score 8.3 out of 100
5 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

HiConversion

I really think any ecommerce website would benefit from HiConversion. All websites can use optimization, but I am not sure how you'd establish the ROI on a site that is not trying to drive conversions / sales. I think as marketers we often believe we know what our customers want or what we think will work for them, but HiConversion allows us to really get to the bottom of what helps and what hurts us in a quantifiable way. We have done campaigns on our product page, our shopping cart and our homepage and each one has resulted in a significant lift in conversions.
Evelina Grines | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
7.6
HiConversion
9.5
a/b experiment testing
AB Tasty
8.2
HiConversion
10.0
Split URL testing
AB Tasty
7.5
HiConversion
Multivariate testing
AB Tasty
8.0
HiConversion
10.0
Multi-page/funnel testing
AB Tasty
7.4
HiConversion
10.0
Mobile app testing
AB Tasty
7.0
HiConversion
Visual / WYSIWYG editor
AB Tasty
7.5
HiConversion
Cross-browser testing
AB Tasty
HiConversion
10.0
Test significance
AB Tasty
HiConversion
10.0
Advanced code editor
AB Tasty
HiConversion
7.0
Preview mode
AB Tasty
HiConversion
9.0
Client-side tests
AB Tasty
HiConversion
10.0

Audience Segmentation & Targeting

AB Tasty
8.2
HiConversion
9.5
Standard visitor segmentation
AB Tasty
8.1
HiConversion
Behavioral visitor segmentation
AB Tasty
8.2
HiConversion
Traffic allocation control
AB Tasty
8.5
HiConversion
10.0
Website personalization
AB Tasty
8.0
HiConversion
9.0

Results and Analysis

AB Tasty
7.0
HiConversion
9.2
Heatmap tool
AB Tasty
5.3
HiConversion
9.0
Click analytics
AB Tasty
7.4
HiConversion
10.0
Scroll maps
AB Tasty
6.6
HiConversion
Conversion tracking
AB Tasty
7.8
HiConversion
7.0
Goal tracking
AB Tasty
7.3
HiConversion
Test reporting
AB Tasty
7.7
HiConversion
Results segmentation
AB Tasty
7.2
HiConversion
10.0
CSV export
AB Tasty
HiConversion
10.0
Experiments results dashboard
AB Tasty
HiConversion
9.0

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

HiConversion

  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
Evelina Grines | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

HiConversion

  • We have had some issues with delays in the loading of treatments on our site which has made certain tests hard to accomplish or trust. This likely has a lot to do with our website speed, but has proved to be a challenge for us regardless.
  • Our team would have benefited from more hands on / in person training in the beginning, to allow us to better leverage all their tools. They have offered training but I believe we are still only scratching the surface.
Evelina Grines | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

HiConversion

No score
No answers yet
No answers on this topic

Support Rating

AB Tasty

AB Tasty 8.2
Based on 2 answers
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut | TrustRadius Reviewer

HiConversion

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

HiConversion

We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
Evelina Grines | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

HiConversion

  • We have seen a +9.85% lift in conversion rate in the 4 months we have been using them. We expect this number will continue to increase.
  • Testing we have done with HiConversion is allowing us to implement proven designs and experiences in to our upcoming new website launch.
Evelina Grines | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AB Tasty Editions & Modules

Additional Pricing Details

HiConversion

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

HiConversion Editions & Modules

Edition
Community EditionSponsored Trial1
EnterpriseCustom Quote2
  1. Per website
  2. Based on revenue and traffic volume
Additional Pricing Details

Rating Summary

Likelihood to Recommend

AB Tasty
8.9
HiConversion
10.0

Likelihood to Renew

AB Tasty
7.7
HiConversion

Support Rating

AB Tasty
8.2
HiConversion

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