What users are saying about
47 Ratings
4 Ratings
47 Ratings
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Score 8.3 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 10 out of 101

Likelihood to Recommend

AB Tasty

AB tasty is well suited for everybody, not only-e-commerce websites but also content websites, as the tool affords you flexibility.
Panthéa Nasseri profile photo

HiConversion

I really think any ecommerce website would benefit from HiConversion. All websites can use optimization, but I am not sure how you'd establish the ROI on a site that is not trying to drive conversions / sales. I think as marketers we often believe we know what our customers want or what we think will work for them, but HiConversion allows us to really get to the bottom of what helps and what hurts us in a quantifiable way. We have done campaigns on our product page, our shopping cart and our homepage and each one has resulted in a significant lift in conversions.
Evelina Grines profile photo

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.1
HiConversion
9.5
a/b experiment testing
AB Tasty
8.2
HiConversion
10.0
Split URL testing
AB Tasty
8.2
HiConversion
Multivariate testing
AB Tasty
7.3
HiConversion
10.0
Multi-page/funnel testing
AB Tasty
8.2
HiConversion
10.0
Visual / WYSIWYG editor
AB Tasty
8.6
HiConversion
Cross-browser testing
AB Tasty
HiConversion
10.0
Test significance
AB Tasty
HiConversion
10.0
Advanced code editor
AB Tasty
HiConversion
7.0
Preview mode
AB Tasty
HiConversion
9.0
Client-side tests
AB Tasty
HiConversion
10.0

Audience Segmentation & Targeting

AB Tasty
8.9
HiConversion
9.5
Standard visitor segmentation
AB Tasty
9.1
HiConversion
Behavioral visitor segmentation
AB Tasty
9.1
HiConversion
Traffic allocation control
AB Tasty
9.1
HiConversion
10.0
Website personalization
AB Tasty
8.2
HiConversion
9.0

Results and Analysis

AB Tasty
6.6
HiConversion
9.2
Click analytics
AB Tasty
6.4
HiConversion
10.0
Conversion tracking
AB Tasty
7.7
HiConversion
7.0
Goal tracking
AB Tasty
7.7
HiConversion
Test reporting
AB Tasty
6.8
HiConversion
Results segmentation
AB Tasty
4.5
HiConversion
10.0
Heatmap tool
AB Tasty
HiConversion
9.0
CSV export
AB Tasty
HiConversion
10.0
Experiments results dashboard
AB Tasty
HiConversion
9.0

Pros

AB Tasty

  • Tests are very easy to set up with the platform, or using the widget.
  • AB Tasty's team are very open to propositions of evolutions for the tool.
  • Reading and analyzing the results of the tests is quite simple and intuitive.
  • The results are also easy to share with the people in the company who might find them useful.
No photo available

HiConversion

  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
Evelina Grines profile photo

Cons

AB Tasty

  • Analytics dashboard could use some work (they did make recent improvements)
  • Ability to see history of changes on a test isn't there
  • Can only do time targeting via custom code
No photo available

HiConversion

  • We have had some issues with delays in the loading of treatments on our site which has made certain tests hard to accomplish or trust. This likely has a lot to do with our website speed, but has proved to be a challenge for us regardless.
  • Our team would have benefited from more hands on / in person training in the beginning, to allow us to better leverage all their tools. They have offered training but I believe we are still only scratching the surface.
Evelina Grines profile photo

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available

HiConversion

No score
No answers yet
No answers on this topic

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

HiConversion

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

AB Tasty isn't as sophisticated or advanced as Monetate. The analytics section in Monetate is fabulous. But AB Tasty is great for smaller companies with a smaller budget. And the AB Tasty support has been better.
No photo available

HiConversion

We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
Evelina Grines profile photo

Return on Investment

AB Tasty

  • It has helped us gain higher conversion rates on certain pages
  • It has helped us use data to make decisions and reach goals
  • It has given a clearer picture as to how pages and websites are being used
No photo available

HiConversion

  • We have seen a +9.85% lift in conversion rate in the 4 months we have been using them. We expect this number will continue to increase.
  • Testing we have done with HiConversion is allowing us to implement proven designs and experiences in to our upcoming new website launch.
Evelina Grines profile photo

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

HiConversion

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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