What users are saying about
50 Ratings
1 Ratings
50 Ratings
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Score 9.2 out of 101
1 Ratings
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Score 9 out of 101

Likelihood to Recommend

AB Tasty

AB Tasty is well suited to the organization where development and IT resources are tight - it's great to be able to utilize their development team to build tests that are outside the scope of the editor. It's also perfect for the company who wants to run quick, meaningful tests using the online editor.
Jeff Copetas profile photo

LaunchDarkly

It is so much better than our old system which was a custom built system, always took very long to use, and required engineering resources to implement, adjust, update, etc. Now we can simply leverage LaunchDarkly. It is fast and easy. Anyone, not just engineers, can make updates. A particular use case for us is to modify traffic for tests. Turn up the participation or turn it down. Declare a winner. Now our analysts can directly do that as soon as they have the results. It is so much better!
steven mandzik profile photo

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.4
LaunchDarkly
a/b experiment testing
AB Tasty
8.7
LaunchDarkly
Split URL testing
AB Tasty
8.2
LaunchDarkly
Multivariate testing
AB Tasty
8.3
LaunchDarkly
Multi-page/funnel testing
AB Tasty
7.7
LaunchDarkly
Visual / WYSIWYG editor
AB Tasty
8.9
LaunchDarkly

Audience Segmentation & Targeting

AB Tasty
9.0
LaunchDarkly
Standard visitor segmentation
AB Tasty
8.9
LaunchDarkly
Behavioral visitor segmentation
AB Tasty
9.2
LaunchDarkly
Traffic allocation control
AB Tasty
9.4
LaunchDarkly
Website personalization
AB Tasty
8.6
LaunchDarkly

Results and Analysis

AB Tasty
7.7
LaunchDarkly
Heatmap tool
AB Tasty
5.5
LaunchDarkly
Click analytics
AB Tasty
8.0
LaunchDarkly
Scroll maps
AB Tasty
9.1
LaunchDarkly
Conversion tracking
AB Tasty
8.1
LaunchDarkly
Goal tracking
AB Tasty
8.1
LaunchDarkly
Test reporting
AB Tasty
8.1
LaunchDarkly
Results segmentation
AB Tasty
7.0
LaunchDarkly

Pros

AB Tasty

  • A solution for marketers. Indeed, Ab Tasty's Saas solution does not require advanced technical knowledge, and thus allows marketers to regain control over their websites.
  • A team dedicated to listening and performing. This is one of the major strengths of this start-up. Teams are available and accompany us at every moment: from training to the use of the tool, to the implementation of very specific tests.
  • The interface is perfectly thought out. It is intuitive and allows you to make decisions quickly and efficiently with clear and relevant analysis tables. In addition, the solution fits perfectly into our ecosystem because it is connected to our Google Analytics account, our CRM and other internal tools.
  • Finally, listening to their team makes it possible to regularly improve their tool by adding new functionalities according to the needs of the users.
Valentin Viguier profile photo

LaunchDarkly

  • Feature Flagging.
  • A/B Testing.
  • Giving any users access to edit feature flags.
  • Simple UI to interact with.
steven mandzik profile photo

Cons

AB Tasty

  • One point of improvement could be the implementation of multi-account management. Indeed, being in charge of the management of Eurosport sites around the world we try to share our actions and evolutions on our various sites.
  • Nevertheless, this point is not blocking to the extent that we use our major sites to do our global redesign tests. I think that this need is specific to the media, and that the increasing implementation of customization of the UX brings us to have a more precise approach, which requires a case-by-case study.
Valentin Viguier profile photo

LaunchDarkly

  • The messaging around features - especially those that turn on/off traffic for prod - could be clearer.
  • It's a little clunky to switch between projects & doesn't remember my default project for some reason.
  • I would like to make changes on my phone - not sure if they have a mobile app.
steven mandzik profile photo

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available

LaunchDarkly

No score
No answers yet
No answers on this topic

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

LaunchDarkly

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

It's just the perfect mix between all tools I have used in the past
No photo available

LaunchDarkly

We built our own in-house solution, and that was what I compared it to. LaunchDarkly was faster, easier, and had a better UI than our internal tool.
steven mandzik profile photo

Return on Investment

AB Tasty

  • It has helped us gain higher conversion rates on certain pages
  • It has helped us use data to make decisions and reach goals
  • It has given a clearer picture as to how pages and websites are being used
No photo available

LaunchDarkly

  • Saved engineering time.
  • Increased speed to market for new features.
  • Enabled iterative development with easier feature flagging.
steven mandzik profile photo

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

LaunchDarkly

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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