What users are saying about
73 Ratings
2 Ratings
73 Ratings
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Score 7.3 out of 100
2 Ratings
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Score 8 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

TargetBay

If you want to use email to market to your customer base and you don't want to handle the weekly chore of creating and sending the emails, then TargetBay and in particular, Danielle is the way to go. If you are not interested in email marketing or you can take care of that in-house, then there may be better choices to handle your reviews. It is rare today to find a company as responsive and easy to work with as TargetBay.
Doug Ellenberger | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
TargetBay
a/b experiment testing
AB Tasty
8.4
TargetBay
Split URL testing
AB Tasty
8.4
TargetBay
Multivariate testing
AB Tasty
8.0
TargetBay
Multi-page/funnel testing
AB Tasty
7.4
TargetBay
Mobile app testing
AB Tasty
7.6
TargetBay
Visual / WYSIWYG editor
AB Tasty
7.8
TargetBay
Advanced code editor
AB Tasty
8.2
TargetBay
Page surveys
AB Tasty
7.3
TargetBay
Preview mode
AB Tasty
8.0
TargetBay
Experiment scheduler
AB Tasty
8.2
TargetBay
Client-side tests
AB Tasty
8.9
TargetBay
Mutually exclusive tests
AB Tasty
8.2
TargetBay

Audience Segmentation & Targeting

AB Tasty
8.5
TargetBay
Standard visitor segmentation
AB Tasty
8.3
TargetBay
Behavioral visitor segmentation
AB Tasty
8.4
TargetBay
Traffic allocation control
AB Tasty
8.6
TargetBay
Website personalization
AB Tasty
8.5
TargetBay

Results and Analysis

AB Tasty
7.6
TargetBay
Heatmap tool
AB Tasty
6.4
TargetBay
Click analytics
AB Tasty
7.9
TargetBay
Scroll maps
AB Tasty
7.8
TargetBay
Conversion tracking
AB Tasty
7.9
TargetBay
Goal tracking
AB Tasty
7.8
TargetBay
Test reporting
AB Tasty
8.0
TargetBay
Results segmentation
AB Tasty
7.2
TargetBay
Experiments results dashboard
AB Tasty
7.7
TargetBay

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

TargetBay

  • TargetBay has amazing chat support.
  • TargetBay has a great onboarding process.
  • TargetBay is very affordable compared to other programs that offer similar solutions.
Anonymous | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

TargetBay

  • There is always room for improvement, however, I find Target Bay to be cost effective.
Doug Ellenberger | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

TargetBay

No score
No answers yet
No answers on this topic

Usability

AB Tasty

No score
No answers yet
No answers on this topic

TargetBay

TargetBay 5.0
Based on 1 answer
TargetBay, while it is a great tool and more than pays for itself, is not the most user-friendly and/or easy to use. Even our very tech-savvy employees have struggled through figuring out some of the work flows. While TargetBay's technical support team on chat is amazing, they are not always available and documentation on "how-to" user and or do XYZ on their platform needs improvement.
Anonymous | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

TargetBay

TargetBay 6.0
Based on 1 answer
If I could rate their chat support separately than their phone support, I would rate their chat support at an 8 or 9. Their chat support team, when online, can usually answer most any questions quickly and clearly. If they can't find the answer right away, they always follow up with an email providing you the help/assistance you need. However, their phone support is another story. I would rate the phone support a 4. Most of the times, while not all of the time, that we've had to talk with someone on the phone, we typically are left with more questions and/or not the answer we were looking for. I think this may be partially due to the language barrier, but either way it has pushed us to want to only use that chat option for support which, unfortunately, is more time-consuming.
Anonymous | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

TargetBay

We have used other customer review services in the past. I did not have the level of involvement with them like I do with Danielle and TargetBay. Email marketing is a major plus. And the PPC ads have been cost-effective. I am pleased with TargetBay and the results we have been getting since working with them.
Doug Ellenberger | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

TargetBay

  • We have seen a positive ROI with TargetBay. Once we get through Covid-19, it will be even better.
  • I know we are communicating with our customers on a regular basis, keeping Sign Art Etc in their minds as in-person events start happening again.
  • Emails we send are professional and creative. Much better than I would do.
  • PPC with TargetBay is better than what we see with Google Ads.
Doug Ellenberger | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

TargetBay

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
TargetBay
8.0

Likelihood to Renew

AB Tasty
7.7
TargetBay

Usability

AB Tasty
TargetBay
5.0

Support Rating

AB Tasty
7.3
TargetBay
6.0

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