What users are saying about
47 Ratings
1 Ratings
47 Ratings
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Score 8.3 out of 101
1 Ratings
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Score 6 out of 101

Likelihood to Recommend

AB Tasty

AB Tasty is well suited for startups that don't have a dedicated resource for testing; it is also well suited for companies using single page applications. It pleases designers, front-end developers, software engineers and the product manager (me) on our team.
No photo available

TargetBay

TargetBay is perfect for users who need a platform that offers automated abandoned cart emails and/or pop-ups on your website to incentive users to provide their email address. TargetBay integrates well with most commonly used website platforms such as Shopify, BigCommerce, and Volusion. TargetBay is not well suited for the user who is not tech-savvy and/or who is not familiar with already fairly familiar "automated" emails and processes.
No photo available

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.1
TargetBay
a/b experiment testing
AB Tasty
8.2
TargetBay
Split URL testing
AB Tasty
8.2
TargetBay
Multivariate testing
AB Tasty
7.3
TargetBay
Multi-page/funnel testing
AB Tasty
8.2
TargetBay
Visual / WYSIWYG editor
AB Tasty
8.6
TargetBay

Audience Segmentation & Targeting

AB Tasty
8.9
TargetBay
Standard visitor segmentation
AB Tasty
9.1
TargetBay
Behavioral visitor segmentation
AB Tasty
9.1
TargetBay
Traffic allocation control
AB Tasty
9.1
TargetBay
Website personalization
AB Tasty
8.2
TargetBay

Results and Analysis

AB Tasty
6.6
TargetBay
Click analytics
AB Tasty
6.4
TargetBay
Conversion tracking
AB Tasty
7.7
TargetBay
Goal tracking
AB Tasty
7.7
TargetBay
Test reporting
AB Tasty
6.8
TargetBay
Results segmentation
AB Tasty
4.5
TargetBay

Pros

AB Tasty

  • User-friendly interface
  • Works well with single page application
  • Customer support
  • Never experienced a bug
No photo available

TargetBay

  • TargetBay has amazing chat support.
  • TargetBay has a great onboarding process.
  • TargetBay is very affordable compared to other programs that offer similar solutions.
No photo available

Cons

AB Tasty

  • Occasional glitches within the visual editor, especially with responsive content.
  • Better debugging tools when testing experiments locally i.e. a preview environment.
  • Occasionally when adding goals in to the reporting tool, they will not load immediately.
Craig Lawrence profile photo

TargetBay

  • Once you are on-boarded and set everything up initially, they do not continue to manage your account well.
  • Presales will sell you on how "they" do a lot for you. This ends up not being the case. A lot of the weight and heavy lifting is still dependent on the user.
  • There is no way to easily manager your own users. If you want to add or remove users from your account, you are required to contact someone at TargetBay.
No photo available

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
We are very satisfied with the tool and the service that comes with it. Not renewing our use of AB Tasty is unlikely.
Sébastien Manaches profile photo

TargetBay

No score
No answers yet
No answers on this topic

Usability

AB Tasty

No score
No answers yet
No answers on this topic

TargetBay

TargetBay 5.0
Based on 1 answer
TargetBay, while it is a great tool and more than pays for itself, is not the most user-friendly and/or easy to use. Even our very tech-savvy employees have struggled through figuring out some of the work flows. While TargetBay's technical support team on chat is amazing, they are not always available and documentation on "how-to" user and or do XYZ on their platform needs improvement.
No photo available

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

TargetBay

TargetBay 6.0
Based on 1 answer
If I could rate their chat support separately than their phone support, I would rate their chat support at an 8 or 9. Their chat support team, when online, can usually answer most any questions quickly and clearly. If they can't find the answer right away, they always follow up with an email providing you the help/assistance you need. However, their phone support is another story. I would rate the phone support a 4. Most of the times, while not all of the time, that we've had to talk with someone on the phone, we typically are left with more questions and/or not the answer we were looking for. I think this may be partially due to the language barrier, but either way it has pushed us to want to only use that chat option for support which, unfortunately, is more time-consuming.
No photo available

Alternatives Considered

AB Tasty

We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.
Craig Lawrence profile photo

TargetBay

Unfortunately, we've not extensively tested other platforms that compare to TargetBay apples-to-apples. However, in the best comparisons we could find, TargetBay was the easiest to integrate with most website platforms or stores such as BigCommerce, Shopify and Volusion. Additionally, the rates were very affordable where other programs were much more costly.
No photo available

Return on Investment

AB Tasty

  • It has helped us gain higher conversion rates on certain pages
  • It has helped us use data to make decisions and reach goals
  • It has given a clearer picture as to how pages and websites are being used
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TargetBay

  • Generated significantly more product reviews in comparison to when we were not using TargetBay.
  • Proves revenue gains greater than the cost of the software.
  • Overcame technical advantages of not having the ability to modify/customize our existing automated emails that are native to our website platform.
No photo available

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

TargetBay

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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