AB Tasty vs. TargetBay

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
TargetBay
Score 8.2 out of 10
Small Businesses (1-50 employees)
TargetBay is an ecommerce personalization tool that offers four key capabilities: Reviews & QA Automate review collection process by sending emails after every purchase and delivery. Moderate reviews to stop spammers and showcase only genuine user generated content Google rich snippets to improve product and website credibility In-line HTML lets you index your reviews and get visibility in all search engines Email…N/A
Pricing
AB TastyTargetBay
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AB TastyTargetBay
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AB TastyTargetBay
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.8
21 Ratings
5% above category average
TargetBay
-
Ratings
a/b experiment testing9.121 Ratings00 Ratings
Split URL testing9.114 Ratings00 Ratings
Multivariate testing8.918 Ratings00 Ratings
Multi-page/funnel testing8.615 Ratings00 Ratings
Mobile app testing7.94 Ratings00 Ratings
Test significance10.01 Ratings00 Ratings
Visual / WYSIWYG editor9.617 Ratings00 Ratings
Advanced code editor9.87 Ratings00 Ratings
Page surveys5.03 Ratings00 Ratings
Preview mode6.08 Ratings00 Ratings
Test duration calculator9.92 Ratings00 Ratings
Experiment scheduler9.95 Ratings00 Ratings
Client-side tests9.08 Ratings00 Ratings
Mutually exclusive tests10.03 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
9.3
20 Ratings
7% above category average
TargetBay
-
Ratings
Standard visitor segmentation9.619 Ratings00 Ratings
Behavioral visitor segmentation9.217 Ratings00 Ratings
Traffic allocation control9.120 Ratings00 Ratings
Website personalization9.618 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
8.4
21 Ratings
1% below category average
TargetBay
-
Ratings
Heatmap tool7.38 Ratings00 Ratings
Click analytics7.616 Ratings00 Ratings
Scroll maps8.58 Ratings00 Ratings
Conversion tracking9.120 Ratings00 Ratings
Goal tracking9.120 Ratings00 Ratings
Test reporting9.221 Ratings00 Ratings
Results segmentation7.519 Ratings00 Ratings
Experiments results dashboard9.38 Ratings00 Ratings
Best Alternatives
AB TastyTargetBay
Small Businesses
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Bloomreach Commerce Experience Cloud
Bloomreach Commerce Experience Cloud
Score 8.7 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AB TastyTargetBay
Likelihood to Recommend
8.2
(52 ratings)
8.2
(2 ratings)
Likelihood to Renew
7.7
(8 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
5.0
(1 ratings)
Support Rating
7.3
(2 ratings)
6.0
(1 ratings)
User Testimonials
AB TastyTargetBay
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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TargetBay
If you want to use email to market to your customer base and you don't want to handle the weekly chore of creating and sending the emails, then TargetBay and in particular, Danielle is the way to go. If you are not interested in email marketing or you can take care of that in-house, then there may be better choices to handle your reviews. It is rare today to find a company as responsive and easy to work with as TargetBay.
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
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TargetBay
  • TargetBay has amazing chat support.
  • TargetBay has a great onboarding process.
  • TargetBay is very affordable compared to other programs that offer similar solutions.
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Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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TargetBay
  • There is always room for improvement, however, I find Target Bay to be cost effective.
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Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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TargetBay
No answers on this topic
Usability
AB Tasty
No answers on this topic
TargetBay
TargetBay, while it is a great tool and more than pays for itself, is not the most user-friendly and/or easy to use. Even our very tech-savvy employees have struggled through figuring out some of the work flows. While TargetBay's technical support team on chat is amazing, they are not always available and documentation on "how-to" user and or do XYZ on their platform needs improvement.
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Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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TargetBay
If I could rate their chat support separately than their phone support, I would rate their chat support at an 8 or 9. Their chat support team, when online, can usually answer most any questions quickly and clearly. If they can't find the answer right away, they always follow up with an email providing you the help/assistance you need. However, their phone support is another story. I would rate the phone support a 4. Most of the times, while not all of the time, that we've had to talk with someone on the phone, we typically are left with more questions and/or not the answer we were looking for. I think this may be partially due to the language barrier, but either way it has pushed us to want to only use that chat option for support which, unfortunately, is more time-consuming.
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Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
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TargetBay
We have used other customer review services in the past. I did not have the level of involvement with them like I do with Danielle and TargetBay. Email marketing is a major plus. And the PPC ads have been cost-effective. I am pleased with TargetBay and the results we have been getting since working with them.
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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TargetBay
  • We have seen a positive ROI with TargetBay. Once we get through Covid-19, it will be even better.
  • I know we are communicating with our customers on a regular basis, keeping Sign Art Etc in their minds as in-person events start happening again.
  • Emails we send are professional and creative. Much better than I would do.
  • PPC with TargetBay is better than what we see with Google Ads.
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ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments