What users are saying about
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Top Rated
67 Ratings
1 Ratings

AB Tasty

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Top Rated
67 Ratings
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Score 8.3 out of 100
1 Ratings
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Score 6 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

TargetBay

TargetBay is perfect for users who need a platform that offers automated abandoned cart emails and/or pop-ups on your website to incentive users to provide their email address. TargetBay integrates well with most commonly used website platforms such as Shopify, BigCommerce, and Volusion. TargetBay is not well suited for the user who is not tech-savvy and/or who is not familiar with already fairly familiar "automated" emails and processes.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
7.6
TargetBay
a/b experiment testing
AB Tasty
8.2
TargetBay
Split URL testing
AB Tasty
7.5
TargetBay
Multivariate testing
AB Tasty
8.0
TargetBay
Multi-page/funnel testing
AB Tasty
7.4
TargetBay
Mobile app testing
AB Tasty
7.0
TargetBay
Visual / WYSIWYG editor
AB Tasty
7.5
TargetBay

Audience Segmentation & Targeting

AB Tasty
8.2
TargetBay
Standard visitor segmentation
AB Tasty
8.1
TargetBay
Behavioral visitor segmentation
AB Tasty
8.2
TargetBay
Traffic allocation control
AB Tasty
8.5
TargetBay
Website personalization
AB Tasty
8.0
TargetBay

Results and Analysis

AB Tasty
7.0
TargetBay
Heatmap tool
AB Tasty
5.3
TargetBay
Click analytics
AB Tasty
7.4
TargetBay
Scroll maps
AB Tasty
6.6
TargetBay
Conversion tracking
AB Tasty
7.8
TargetBay
Goal tracking
AB Tasty
7.3
TargetBay
Test reporting
AB Tasty
7.7
TargetBay
Results segmentation
AB Tasty
7.2
TargetBay

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

TargetBay

  • TargetBay has amazing chat support.
  • TargetBay has a great onboarding process.
  • TargetBay is very affordable compared to other programs that offer similar solutions.
Anonymous | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

TargetBay

  • Once you are on-boarded and set everything up initially, they do not continue to manage your account well.
  • Presales will sell you on how "they" do a lot for you. This ends up not being the case. A lot of the weight and heavy lifting is still dependent on the user.
  • There is no way to easily manager your own users. If you want to add or remove users from your account, you are required to contact someone at TargetBay.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

TargetBay

No score
No answers yet
No answers on this topic

Usability

AB Tasty

No score
No answers yet
No answers on this topic

TargetBay

TargetBay 5.0
Based on 1 answer
TargetBay, while it is a great tool and more than pays for itself, is not the most user-friendly and/or easy to use. Even our very tech-savvy employees have struggled through figuring out some of the work flows. While TargetBay's technical support team on chat is amazing, they are not always available and documentation on "how-to" user and or do XYZ on their platform needs improvement.
Anonymous | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 8.2
Based on 2 answers
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut | TrustRadius Reviewer

TargetBay

TargetBay 6.0
Based on 1 answer
If I could rate their chat support separately than their phone support, I would rate their chat support at an 8 or 9. Their chat support team, when online, can usually answer most any questions quickly and clearly. If they can't find the answer right away, they always follow up with an email providing you the help/assistance you need. However, their phone support is another story. I would rate the phone support a 4. Most of the times, while not all of the time, that we've had to talk with someone on the phone, we typically are left with more questions and/or not the answer we were looking for. I think this may be partially due to the language barrier, but either way it has pushed us to want to only use that chat option for support which, unfortunately, is more time-consuming.
Anonymous | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

TargetBay

Unfortunately, we've not extensively tested other platforms that compare to TargetBay apples-to-apples. However, in the best comparisons we could find, TargetBay was the easiest to integrate with most website platforms or stores such as BigCommerce, Shopify and Volusion. Additionally, the rates were very affordable where other programs were much more costly.
Anonymous | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

TargetBay

  • Generated significantly more product reviews in comparison to when we were not using TargetBay.
  • Proves revenue gains greater than the cost of the software.
  • Overcame technical advantages of not having the ability to modify/customize our existing automated emails that are native to our website platform.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

TargetBay

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.9
TargetBay
6.0

Likelihood to Renew

AB Tasty
7.7
TargetBay

Usability

AB Tasty
TargetBay
5.0

Support Rating

AB Tasty
8.2
TargetBay
6.0

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