Aberdeen vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aberdeen
Score 9.1 out of 10
N/A
Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts a high accuracy in predicting buyer intent and utilizes machine learning to maximize efficiency and minimize false leads. The software is highly customizable and allows businesses to select target keywords that are right for them. Aberdeen increased…N/A
TechTarget Priority Engine
Score 7.9 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
AberdeenTechTarget Priority Engine
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AberdeenTechTarget Priority Engine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AberdeenTechTarget Priority Engine
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Aberdeen
7.7
1 Ratings
1% below category average
TechTarget Priority Engine
7.3
8 Ratings
6% below category average
Contact information8.01 Ratings7.68 Ratings
Company information7.01 Ratings7.78 Ratings
Industry information8.01 Ratings6.68 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Aberdeen
6.6
1 Ratings
15% below category average
TechTarget Priority Engine
6.2
7 Ratings
21% below category average
Web Personalization7.01 Ratings7.06 Ratings
3rd party intent signals4.01 Ratings6.87 Ratings
Downstream intent signals2.01 Ratings5.74 Ratings
Account identification5.01 Ratings7.77 Ratings
Buyer journey tracking7.01 Ratings6.37 Ratings
Revenue forecasts9.01 Ratings4.03 Ratings
Audience segmentation9.01 Ratings5.65 Ratings
Conversion optimization9.01 Ratings5.36 Ratings
Content Syndication7.01 Ratings7.05 Ratings
Best Alternatives
AberdeenTechTarget Priority Engine
Small Businesses
ZoomInfo Sales
ZoomInfo Sales
Score 8.1 out of 10
ZoomInfo Sales
ZoomInfo Sales
Score 8.1 out of 10
Medium-sized Companies
Qualified
Qualified
Score 9.6 out of 10
Qualified
Qualified
Score 9.6 out of 10
Enterprises
Demandbase One
Demandbase One
Score 8.3 out of 10
Demandbase One
Demandbase One
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AberdeenTechTarget Priority Engine
Likelihood to Recommend
9.0
(1 ratings)
7.8
(15 ratings)
Support Rating
-
(0 ratings)
7.7
(2 ratings)
User Testimonials
AberdeenTechTarget Priority Engine
Likelihood to Recommend
Aberdeen
Aberdeen's research and consulting services might be well suited for: - Companies looking to improve their sales and marketing performance. Aberdeen's research and consulting services can help companies understand the best practices and strategies being used by leading companies in their industry. This can help them identify areas for improvement in their own operations and take action to drive growth. - Companies looking to stay informed about emerging trends and technologies: Aberdeen's research can help companies stay informed about emerging trends and technologies in the sales and marketing field. This can help them make strategic decisions about how to adapt to changing market conditions. However, here are some scenarios where Aberdeen's services might be less appropriate: - Small or early-stage companies with limited resources: Aberdeen's services can be quite expensive, and may not be a good fit for small or early-stage companies with limited resources. - Companies looking for a free service: Aberdeen's research and consulting services are only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients.
Read full review
TechTarget
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Read full review
Pros
Aberdeen
No answers on this topic
TechTarget
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
Read full review
Cons
Aberdeen
No answers on this topic
TechTarget
  • It is not particularly intuitive
  • Too many steps to get where I need to go
  • Needs to provide more depth to help determine urgency and intent to buy
  • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
Read full review
Support Rating
Aberdeen
No answers on this topic
TechTarget
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Read full review
Alternatives Considered
Aberdeen
No answers on this topic
TechTarget
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
Read full review
Return on Investment
Aberdeen
No answers on this topic
TechTarget
  • It is best when used in conjunction with all of our other tooling and not used alone
  • It has enabled my team to have a better feel for what is happening at a prospect's company
  • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
Read full review
ScreenShots