Newswire vs. PR Newswire

As a general rule, press releases announcing an event are more effective than product or corporate business deals press releases. This may be because events are people-centered and tend to be one of a kind. The interest in a new product, unless it is an upgrade to an existing product line or service, attracts little attention. There are exceptions; if, for example, there is an outbreak of some pathogen and the company is working on a solution, then interest is higher. News has to be related to current concerns.

Incentivized

PR Newswire is a terrific solution for ensuring that news is distributed in a way that is findable and searchable. It also automatically ties the news to ticker symbols. It's not a useful or meaningful solution for actually securing news coverage. It still requires picking up the phone and pitching media.

Incentivized

• Communication via video calls and emails. They were responsive to any questions we had.
• Provided all the information we needed to make the decision to move forward. They had the materials around what publications and news outlets they could get into for us.

Incentivized

• User-friendly - PR Newswire has a very user-friendly website that makes it simple and easy to get a news release set up for a distribution relatively quickly. You can also save your selections from a previous distribution to make it go even faster. Since I am pretty much always sending out my releases to the same distribution list, all I have to do is check that box.
• Customer support - When you submit a release via the web portal, you have several options about when it will be released. I typically want my releases to go out as quickly as possible, but even then I know an account representative will take a look at my release and accompanying multimedia materials and give me a quick call to confirm and make sure everything is set before officially sending it out. It's a helpful step without making the process cumbersome.
• Reports - PR Newswire provides timely and comprehensive reports, so it's easy to tell the where the news release went.

Incentivized

• The editorial process was always very hard on our sale releases. Even if we followed the same structure we used to with PR Wire they would flag it as advertorial.
• The option for video is nice but would be better to actually embed it into a part of the release versus just floating at the bottom.
• Would be interesting for them to share more industry-specific releases or give the option to only get emails on specific industries. The E-blasts are always too general.

Incentivized

• The pricing structure is comprehensive, depending on how far you want your release to go.
• Adding multi-media, such as photos, increases visibility quite a bit but PR Newswire charges extra for photos.
• PR Newswire also charges an annual fee for storing your logo, which I think should be free for organizations that already have an account (and pay a membership fee).

Incentivized

Newswire is simple to use and the pricing is fair. The company's network for press releases is not as large as some competitors but seems to have the best reach at a comparable price point. Newswire also offers quality support for customers, which can be hard to find in this space.

Incentivized

Simple step-by-step process to get your news out to the world. Easy to understand process and explanation as you go through the steps. Each upgrade does have a charge, but it's pretty visible. Once you get familiar with their platform and systems, it becomes fairly easy to use to get your news published. It's also nice how quickly you are able to get the news out and published in the places you choose.

Incentivized

PR Newswire is an industry leader and gives the user the ability to send out a press release, to a wide audience, very quickly and easily. The pricing is on par with other companies (perhaps they are a bit higher) but they do send useful "visibility" reports after a release is distributed, which is helpful when trying to explain ROI to C suite leaders. You also can email or fax your own distribution list, which is helpful and reduces the need for a media monitoring service

Incentivized

It was available for immediate use

Incentivized

It seemed to be okay overall an we plan on continuing to use it as we expand

Incentivized

Any time I’ve had a question or needed assistance, I’ve been able to get in contact with a Newswire representative within a short amount of time. Their attention to customer satisfaction is impeccable, and they definitely go out of their way to ensure they can be of assistance to the best of their ability!

Incentivized

Honestly this is probably the absolute worst part of the company. I had maybe 5 different emails from 5 different people when attempting to use this service, and I never knew who my account manager was and who the other people were.

It is a very simple product to get started using, particularly for press releases. I have no used the other functionality so I can't say for sure how easy or difficult that might be, but my guess is that the way the platform is built makes it easy for anybody to get started.

Incentivized

Newswire hands-down beats these other platforms based on their unique price-to-feature-set ratio. We couldn't find a better value and user experience on any of these other platforms when we went through our discovery and evaluation process. All in all, we are very happy with the team and platform at Newswire.

Incentivized

PR Newswire and Businesswire are familiar, similar products in terms of newswire distribution services. Many times it comes down to client familiarity with one service over the other, the cost per distribution, the reach of distribution, as well as other related fees, i.e., you have to be a member of PR Newswire to use the service and then pay fees on top of that for individual distributions.

Incentivized

I did not purchase, I only purchased the per use newswire options

Incentivized

I have not really used this software feature to the level to scale at this point

Incentivized

I did not really use professional services other than the customer support did answer some questions from time to time

Incentivized

• In a new technology area, Newswire has helped us build brand recognition.
• During the pressures put on Healthcare over the past COVID periods our presence in the Marketplace have been difficult to maintain. Newswire has been key in our efforts.
• When medical imaging AI tools exploded on the scene three years ago, there were over 150 vendors at conferences. Those that didn't promote with tools like Newswire and now gone.

Incentivized

• We lost one of our pre paid distributions due to the expiration date
• We would like to see more communication between the client and the representative or account manager
• We have had success in getting larger publications to pick up our over the wire publication

Incentivized