Acoustic Analytics vs. IBM Digital Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acoustic Analytics
Score 8.8 out of 10
N/A
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics) is a customer journey analytic technology for recording and analyzing customer interactions on a company's website and any mobile channels. It allows the company to catch any mistakes or glitches in the system that may be hindering customer experience.N/A
IBM Digital Analytics
Score 7.0 out of 10
N/A
IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from…N/A
Pricing
Acoustic AnalyticsIBM Digital Analytics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acoustic AnalyticsIBM Digital Analytics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Acoustic AnalyticsIBM Digital Analytics
Considered Both Products
Acoustic Analytics

No answer on this topic

IBM Digital Analytics
Chose IBM Digital Analytics
IBM Digital Analytics is typically a choice driven by CMS and pricing decisions. In terms of stand alone considerations:

Adobe Analytics typically wins on flexibility (aka ability to customize the system to your particular business)
Top Pros
Top Cons
User Ratings
Acoustic AnalyticsIBM Digital Analytics
Likelihood to Recommend
7.7
(5 ratings)
7.0
(22 ratings)
Likelihood to Renew
5.2
(2 ratings)
5.8
(18 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
8.0
(2 ratings)
Support Rating
-
(0 ratings)
2.0
(8 ratings)
Online Training
-
(0 ratings)
7.1
(2 ratings)
Implementation Rating
-
(0 ratings)
9.9
(4 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Acoustic AnalyticsIBM Digital Analytics
Likelihood to Recommend
Acoustic
  • As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
  • IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.
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IBM
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Pros
Acoustic
  • Tealeaf provides a unique view into a website beyond what typical web analytics can provide.
  • It captures all of a website's traffic, no need to tag pages or decide ahead of time what data you want to capture.
  • Data is captured and processed in real-time which reveal unknown issues as they are happening.
  • Replay session to see what a customer or user actually did and not just they remember doing when a problem occured.
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IBM
  • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
  • Fairly straight forward implementation compared to the other major tools
  • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
  • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
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Cons
Acoustic
  • More knowledge sharing sessions
  • UI/UX Improvements
  • More tooltips on icons
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IBM
  • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
  • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
  • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
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Likelihood to Renew
Acoustic
I do not have power over contracts.
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IBM
As a company, it is beginning to become apparent that Google Analytics may be our best usage. We do not have any analytic experts in our bank and we do not need all the bells and whistles that IBM DA brings to the table and can utilize the simplicity of a program such as Google Analytics to our advantage without a price tag and much easier navigation.
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Usability
Acoustic
No answers on this topic
IBM
Very easy to implement and use.
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Reliability and Availability
Acoustic
No answers on this topic
IBM
Never had any issues
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Performance
Acoustic
No answers on this topic
IBM
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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Support Rating
Acoustic
No answers on this topic
IBM
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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Online Training
Acoustic
No answers on this topic
IBM
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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Implementation Rating
Acoustic
No answers on this topic
IBM
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
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Alternatives Considered
Acoustic
Added benefit
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IBM
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
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Scalability
Acoustic
No answers on this topic
IBM
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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Return on Investment
Acoustic
  • The ROI question needs to be focused on clients and not our use internally. We leverage this as a platform for designing customer journeys for our clients.
  • The ROI case is far easier to make for eCommerce operators. Customer journey failings can be easily quantified and seemingly simple issues can generate large ROI outcomes. For web assets without a trading bias, ROI can be established using notional value attribution. For example, a lead for motor insurance that is lost can be costed based on average policy value over a typical lifetime; struggle on a customer self-service portal can be quantified on the cost of handling through a call centre; etc.
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IBM
  • We spend too much time trying to work around bugs on the new UI.
  • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
  • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
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