Acoustic Content (formerly IBM Watson Content Hub) vs HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

• It has a wide variety of built-in API calls.
• Building unique pages is simple and straightforward and requires only basic fundamental knowledge to get started.
• More advanced API calls can be developed simply.

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• With Version 8.5, IBM Web Content Manager introduced in place editing capabilities which allow authors to make content edits on sections of the page instead of going to the content itself. This feature allows authors to make changes in context of the page and preview changes within the actual look and feel of a live page.
• Projects provide a collaborative atmosphere for the author community so that authors can interact and work as a team to manage inter-dependent content changes under one project and publish all changes at once, instead of working separately on individual content changes. This brings awareness across authors in an organization and easy knowledge share.
• IBM Digital Data Connector is a cool feature that allows [users] to integrate external content sources onto the portal using IBM Web Content Manager presentation components. This allows UI/UX designers to present integrated external data in any manner they want, manage UI changes with an underlying approval process and leverage syndication to push changes live immediately.
• IBM Web Content Manager offers a targeted content feature that allows business users to deliver personalized content to customers based on customer demographic information, browsing history and other transaction related information. Any rules created follow the publishing process thereby making it just a configurable item resulting in less turn around to turn on the feature on a website.
• IBM Web Content Manager offers 'multi lingual solution' out of the box which allows content creation for almost all popular languages.
• Syndication feature has improved a lot and it now provides a detailed views comprising of 'failed items', 'items that have syndicated successfully, 'items in queue'. Failed items view provides detailed and clear cut information of what resulted in failure helping IT to troubleshoot problems easily.

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• It doesn't work well with our IBM systems and as you might expect, that seems to be a common problem with IBM products.
• Application settings are bad and some items are easily accessible and can be buried in menus

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• IBM Web Content Manager should provide some easily usable connectors through a GUI to connect to bring content from custom data sources including connecting to Salesforce and custom databases.
• Should further optimize and enhance creation of rich and responsive content driven UIs on various digital channels.
• Should further optimize and enhance content personalization features.

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• Approved developer is a simple tool for integrating other end-user applications.
• It has allowed us to have one-stop-shop and easy-to-use debugging, saving time.

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• Negative: Very complex architecture for on-premise deployments (too many servers to installed)
• Positive: Easy customization
• Negative: Architecture limited to cloud solutions
• WCM is an old product and needs an update
• Blog, and community are not integrated in Digital Manager for discussion
• Templates are not available to integrate basic services (FileNet, more complex BPM , e-commerce)

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