Acquia Digital Experience Platform vs. BlueConic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia Digital Experience Platform
Score 7.6 out of 10
N/A
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A
BlueConic
Score 8.6 out of 10
N/A
BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer…N/A
Pricing
Acquia Digital Experience PlatformBlueConic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia Digital Experience PlatformBlueConic
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Acquia Digital Experience PlatformBlueConic
Top Pros
Top Cons
Features
Acquia Digital Experience PlatformBlueConic
Security
Comparison of Security features of Product A and Product B
Acquia Digital Experience Platform
8.3
49 Ratings
3% above category average
BlueConic
-
Ratings
Role-based user permissions8.349 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia Digital Experience Platform
7.8
41 Ratings
3% below category average
BlueConic
-
Ratings
API7.739 Ratings00 Ratings
Internationalization / multi-language7.832 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acquia Digital Experience Platform
7.8
43 Ratings
3% above category average
BlueConic
-
Ratings
WYSIWYG editor7.631 Ratings00 Ratings
Code quality / cleanliness7.634 Ratings00 Ratings
Admin section7.942 Ratings00 Ratings
Page templates7.830 Ratings00 Ratings
Library of website themes7.526 Ratings00 Ratings
Mobile optimization / responsive design7.828 Ratings00 Ratings
Publishing workflow8.134 Ratings00 Ratings
Form generator7.824 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acquia Digital Experience Platform
7.6
35 Ratings
7% above category average
BlueConic
-
Ratings
Content taxonomy8.028 Ratings00 Ratings
SEO support7.229 Ratings00 Ratings
Bulk management7.431 Ratings00 Ratings
Availability / breadth of extensions7.832 Ratings00 Ratings
Community / comment management7.726 Ratings00 Ratings
Best Alternatives
Acquia Digital Experience PlatformBlueConic
Small Businesses
Kentico Xperience
Kentico Xperience
Score 6.4 out of 10
Klaviyo
Klaviyo
Score 9.0 out of 10
Medium-sized Companies
Tridion
Tridion
Score 9.0 out of 10
SALESmanago
SALESmanago
Score 8.8 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Bloomreach Commerce Experience Cloud
Bloomreach Commerce Experience Cloud
Score 8.7 out of 10
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User Ratings
Acquia Digital Experience PlatformBlueConic
Likelihood to Recommend
8.1
(93 ratings)
8.4
(3 ratings)
Likelihood to Renew
8.3
(11 ratings)
-
(0 ratings)
Usability
7.8
(2 ratings)
-
(0 ratings)
Support Rating
8.8
(5 ratings)
-
(0 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
7.8
(73 ratings)
-
(0 ratings)
User Testimonials
Acquia Digital Experience PlatformBlueConic
Likelihood to Recommend
Acquia
It made it super easy to upgrade 300+ Drupal sites to the latest major version in 12 weeks, end to end. It is easy to deploy legal changes and updates to components at scale. Turnkey service to deploy new environments and to clone sites. There are no ecosystem lock-in principles for Customer service/success services and professional services for new approaches.
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BlueConic
Where you are looking for agility and product placement - this is a great product. We were able to move $750k in product in a month due to the pure agility in offering more targetted discounts to users at the right moment. If you use the software correctly - this is like giving your core website experience steriods to offer users the right products at the right time. This shouldn't, however, replace comprehensive funnel testing. Think of it more like hyper offer-management service
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Pros
Acquia
  • It's fast, no lag time
  • Exceptionally good support. When there's a problem, you reach out to your account manager who either fixes the issue or gets you to the right person. We've had no downtime.
  • Platform is very accessible to those who know how to manage the back end software.
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BlueConic
  • BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
  • The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
  • BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.
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Cons
Acquia
  • Support responds pretty quickly to critical tickets, but they can be slow to respond on non-urgent items. Some of what we experienced may have been related to a newer ticketing system recently implemented.
  • Standard support covers business days/hours but only critical support is available outside those times. We typically schedule our website updates for the weekend or "off" hours when only critical support is available.
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BlueConic
  • They should have the ability to port data beyond O&O properties. This is likely more complex than I make it seem, but a deal w/ a DMP to be able to do so would likely solve the issue.
  • Could have some more "out of the box" APIs.
  • WOuld be great if they had in-house consultants that could come and help set-up best practices with your other existing partnerships (this would be a HUGE ask though; places like Salesforce charge thousands for such services).
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Likelihood to Renew
Acquia
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
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BlueConic
No answers on this topic
Usability
Acquia
It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
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BlueConic
No answers on this topic
Support Rating
Acquia
Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch
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BlueConic
No answers on this topic
Implementation Rating
Acquia
It was implemented when I got there. I don't know how it was prior.
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BlueConic
No answers on this topic
Alternatives Considered
Acquia
We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.
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BlueConic
BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.
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Scalability
Acquia
The DXP tools can handle millions of requests and can scale automatically to fit your needs. We have clients that use only part of the DXP tools and have a small usage, but even in these cases they see great value in using tools like personalization and CDP.
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BlueConic
No answers on this topic
Return on Investment
Acquia
  • Acquia has helped us to stabilize and optimize our website performance, lowering page load times and dramatically decreasing the frequency of issues experienced by end-users.
  • Acquia SOLR search provided a much-improved search experience on our website.
  • Acquia's PCI-compliant hosting has helped us to remain compliant and cyber-secure.
  • We are working to implement Acquia Site Studio and Acquia Personalization now and expect those to improve our operation agility and ability to drive more relevant experiences to our various website visitors.
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BlueConic
  • BlueConic has lead to a deeper understanding of how customers engage with our content
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