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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Act! CRM

    Score7.2 out of 10
    N/AAct! CRM (formerly Swiftpage) aims to empower small businesses to build and manage client relationships and leads, so the user always has a pipeline of new, repeat, and referral business under control. Users can manage their businesses with Act! CRM every day, since it’s more than a CRM – it’s designed to present everything needed to stay on top of relationships, see what’s most important and actionable, and run sales and marketing in one place.

    $30

    per month (billed annually) per user

    Zendesk Sell

    Score9.7 out of 10
    N/AZendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…

    $19

    per seat/month billed annually

    Pricing
    Act! CRMZendesk Sell
    Editions & Modules
    Standard
    $30
    per month (billed annually) per user
    Act! Premium Desktop
    $39
    per month (billed annually) per user
    Professional
    $45
    per month (billed annually) per user
    Ultimate
    $60
    per month (billed annually) per user
    Advanced - Extra Features
    $399
    per user, per month (billed annually)
    Sell Team
    $19.00
    per seat/month billed annually
    Reach prospecting enrichment add-on (requires a Sell Subscription)
    $27.00
    Per User Per Month (billed annually)
    Sell Professional
    $49.00
    per seat/month billed annually
    Sell Enterprise
    $99.00
    per seat/month billed annually
    Sell Elite
    $199.00
    per seat/month billed annually
    Offerings
    Pricing Offerings
    Act! CRMZendesk Sell
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Act! CRMZendesk Sell
    Considered Both Products
    ACT! LLC
    No answer on this topic
    Zendesk
    No answer on this topic
    Key User Insights
    Would buy again
    63%
    Would buy again
    10 Answers
    No answers on this topic
    Delivers good value for the price
    67%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    Happy with the feature set
    75%
    Happy with the feature set
    12 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    62%
    Lived up to sales and marketing promises
    8 Answers
    No answers on this topic
    Implementation went as expected
    57%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Features
    Act! CRMZendesk Sell
    Sales Force Automation
    Comparison of Sales Force Automation features of Act! CRM and Zendesk Sell
    Feature
    Act! CRM
    7.1
    6 Ratings
    10% below category average
    Zendesk Sell
    6.6
    15 Ratings
    17% below category average
    Customer data management / contact management7.66 Ratings8.914 Ratings
    Workflow management8.04 Ratings6.115 Ratings
    Territory management7.14 Ratings4.98 Ratings
    Opportunity management7.76 Ratings7.913 Ratings
    Integration with email client (e.g., Outlook or Gmail)7.76 Ratings6.915 Ratings
    Contract management6.63 Ratings5.410 Ratings
    Quote & order management3.83 Ratings3.97 Ratings
    Interaction tracking7.55 Ratings7.915 Ratings
    Channel / partner relationship management7.85 Ratings7.811 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Act! CRM and Zendesk Sell
    Feature
    Act! CRM
    8.9
    4 Ratings
    14% above category average
    Zendesk Sell
    9.0
    12 Ratings
    16% above category average
    Case management9.44 Ratings9.07 Ratings
    Call center management9.04 Ratings9.08 Ratings
    Help desk management8.33 Ratings9.011 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Act! CRM and Zendesk Sell
    Feature
    Act! CRM
    6.0
    5 Ratings
    25% below category average
    Zendesk Sell
    6.9
    12 Ratings
    11% below category average
    Lead management6.05 Ratings6.012 Ratings
    Email marketing6.05 Ratings7.89 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Act! CRM and Zendesk Sell
    Feature
    Act! CRM
    7.0
    5 Ratings
    9% below category average
    Zendesk Sell
    5.3
    13 Ratings
    37% below category average
    Task management7.24 Ratings8.013 Ratings
    Billing and invoicing management7.04 Ratings1.05 Ratings
    Reporting6.95 Ratings7.013 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Act! CRM and Zendesk Sell
    Feature
    Act! CRM
    6.5
    6 Ratings
    16% below category average
    Zendesk Sell
    8.2
    15 Ratings
    7% above category average
    Forecasting6.95 Ratings7.812 Ratings
    Pipeline visualization6.25 Ratings7.914 Ratings
    Customizable reports6.55 Ratings9.014 Ratings
    Customization
    Comparison of Customization features of Act! CRM and Zendesk Sell
    Feature
    Act! CRM
    7.0
    6 Ratings
    9% below category average
    Zendesk Sell
    4.2
    15 Ratings
    58% below category average
    Custom fields6.56 Ratings7.815 Ratings
    Custom objects6.64 Ratings4.910 Ratings
    Scripting environment7.02 Ratings1.16 Ratings
    API for custom integration8.03 Ratings3.08 Ratings
    Security
    Comparison of Security features of Act! CRM and Zendesk Sell
    Feature
    Act! CRM
    7.2
    5 Ratings
    15% below category average
    Zendesk Sell
    9.5
    14 Ratings
    12% above category average
    Single sign-on capability7.34 Ratings9.912 Ratings
    Role-based user permissions7.25 Ratings9.011 Ratings
    Social CRM
    Comparison of Social CRM features of Act! CRM and Zendesk Sell
    Feature
    Act! CRM
    7.3
    2 Ratings
    3% below category average
    Zendesk Sell
    4.0
    5 Ratings
    61% below category average
    Social data7.02 Ratings1.04 Ratings
    Social engagement7.72 Ratings6.95 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Act! CRM and Zendesk Sell
    Feature
    Act! CRM
    7.2
    6 Ratings
    5% below category average
    Zendesk Sell
    5.4
    7 Ratings
    33% below category average
    Marketing automation6.76 Ratings9.87 Ratings
    Compensation management7.72 Ratings1.03 Ratings
    Platform
    Comparison of Platform features of Act! CRM and Zendesk Sell
    Feature
    Act! CRM
    4.6
    5 Ratings
    49% below category average
    Zendesk Sell
    8.0
    13 Ratings
    5% above category average
    Mobile access4.65 Ratings8.013 Ratings
    Best Alternatives
    Act! CRMZendesk Sell
    Small Businesses
    Salesflare
    Score10 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Act! CRMZendesk Sell
    Likelihood to Recommend
    8.1
    (21 ratings)
    10.0
    (15 ratings)
    Likelihood to Renew
    1.0
    (3 ratings)
    9.0
    (2 ratings)
    Usability
    8.0
    (10 ratings)
    8.9
    (4 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    1.7
    (14 ratings)
    8.8
    (4 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    1.0
    (2 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Act! CRMZendesk Sell
    Likelihood to Recommend
    ACT! LLC
    Swiftpage ACT! would be well suited if you are using a desktop computing environment. ACT! is an old product and they were on the desktop for many years (and still are). Also, ACT! would also be well suited if you are not as concerned about implementing a CRM product that might require a little more training (e.g. if you had employees/salespeople that needed to be trained). Also, ACT! seems to be more generic than some of the industry focused products you see nowadays. For example, MethodCRM works well with non-profits that are on the cloud.
    Incentivized
    Read full review
    Zendesk
    Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
    Incentivized
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    Pros
    ACT! LLC
    • Integrated Email Marketing: For a small business, you can have a strong method to handle email marketing in an integrated non-disparate solution.
    • Tailoring: There are no limits on what data you can store in the system and the ease of making changes can be done by a nontechnical person.
    • User Interface: The tool is easy to get around in both the desktop (fat client) and (webclient) which both are quite similar in functionality.
    • Integration: The tool integrates with Word, Excel, and Outlook nicely. And, it integrates with Google Mail and Contacts. There is a nice selection of third party tools available for various needs like AddressGrabber which allows for easy input of contacts from various sources such as email signatures, webpages, etc.
    • Templates: I have enjoyed being able to store tons of various templates for letters which we use over and over for various communications like sales proposals, quotes, and nudging clients along the funnel and sales process.
    • Automation: SwiftPage ACT! has a small business automation engine which allows for reminders and workflow to be administered by the system. It's not as sophisticated as some enterprise workflow automation solutions but for the price it's an awesome addition.
    • Maintenance: Very rarely have a problem which needs to be dealt with and costs to upgrade are minimal at best. We hosted the system internally for the web client and implemented it ourselves initially but had upgrades subsequently done by a local partner simply due to time/cost scenario. In other words, less to have someone else do it.
    Read full review
    Zendesk
    • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
    • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
    • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
    • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
    Incentivized
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    Cons
    ACT! LLC
    • The auto saving function is not great. It means a simple slip or mistype can change an entire record easily.
    • The reports are clunky and if you've changed the field names, that doesn't get reflected in the reports.
    • The interface is still clunky. It is hard to see all the information for a contact all in one place. It gets broken up too much.
    Incentivized
    Read full review
    Zendesk
    • There was no ability to add prospects from a company domain or email to auto-fill any data.
    • You had to type in all of the data you gathered about that prospect.
    • The default only gave you two phone numbers for the company, too few.
    Incentivized
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    Likelihood to Renew
    ACT! LLC
    Once our current subscription expires, we no longer plan to use ACT. We are moving to a more complete CRM system that allows us, as a project based service company, to track projects, contacts, time and employees all with one software program. ACT has very limited modules to integrate these functions and therefore is no longer a good fit for us.
    Incentivized
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    Zendesk
    The integration with the other Zendesk products is key. Allows other people in the company, such as support, to be involved in the sales process.
    Incentivized
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    Usability
    ACT! LLC
    I am giving this rating because it has great features and it is most liked by the employee due to its best GUI. Recent survey within the organisation put this in the last best crm tools. And it also has other features as explained earlier . The call summary or interaction summary is a plus. There are scope for improvement .
    Incentivized
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    Zendesk
    I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
    Incentivized
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    Reliability and Availability
    ACT! LLC
    No answers on this topic
    Zendesk
    Always available and easy connection from Zendesk Support
    Incentivized
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    Performance
    ACT! LLC
    No answers on this topic
    Zendesk
    Never any latency issues
    Incentivized
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    Support Rating
    ACT! LLC
    There has been an ongoing problem with Google synchronisation which no one seems to be bothered about fixing, even though it clearly states on the website that the software synchronises with Google. When the customer-facing support team are on the phone, they are brilliant, it's the back-end development support which is severely lacking.
    Read full review
    Zendesk
    Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
    Incentivized
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    Online Training
    ACT! LLC
    No answers on this topic
    Zendesk
    This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
    Incentivized
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    Implementation Rating
    ACT! LLC
    Delay your upgrades! ACT appears to ship out new software with virtually no checking and no concern about bad installs do to their customers.
    Read full review
    Zendesk
    Simple, and straight forward.
    Incentivized
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    Alternatives Considered
    ACT! LLC
    ACT! CRM is more cost effective than like a Salesforce, but that is for a reason, it lacks a lot of the functionality that a Salesforce has. Pipedrive is actually another cost effective platform I've been evaluating as a potential ACT! CRM replacement. I like it's modern day look and feel versus ACT!.
    Incentivized
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    Zendesk
    Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
    Read full review
    Scalability
    ACT! LLC
    No answers on this topic
    Zendesk
    Always on, always available.
    Incentivized
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    Return on Investment
    ACT! LLC
    • Very poor return on investment. It is now quite costly and the support service no longer offers assistance except if the program crashes.
    • Swiftpage seems to have replaced their skilled UK based support team with a call centre?? The service I got was dreadful. This is a difficult program to use and support is vital.
    • You will need some IT skills to properly use ACT! Don't rely on their support which is not good.
    Read full review
    Zendesk
    • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
    • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
    Incentivized
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    ScreenShots