ActiveDEMAND vs. GetResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveDEMAND
Score 9.0 out of 10
Small Businesses (1-50 employees)
ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as conversions and leads.
$3
Per Phone Number/mth
GetResponse
Score 8.2 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$19
per month
Pricing
ActiveDEMANDGetResponse
Editions & Modules
Call Tracking
$3
Per Phone Number/mth
Email Marketer
$7
Per Month [Unlimited Users]
Small Business Marketer
$69
Per Month [Unlimited Users]
Corporate Marketer
$199
Per Month [Unlimited Users]
Agency Marketer
$799
Per Month [Unlimited Users]
FREE
$0
per month Up to 500 contacts
BASIC
$19
per month Up to 1,000 contacts
PLUS
$59
per month Up to 1,000 contacts
PROFESSIONAL
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact us)
per year
Offerings
Pricing Offerings
ActiveDEMANDGetResponse
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ActiveDEMANDGetResponse
Top Pros
Top Cons
Features
ActiveDEMANDGetResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveDEMAND
9.5
2 Ratings
21% above category average
GetResponse
8.9
22 Ratings
14% above category average
WYSIWYG email editor9.22 Ratings9.021 Ratings
Dynamic content9.62 Ratings8.016 Ratings
Ability to test dynamic content9.62 Ratings8.715 Ratings
Landing pages9.02 Ratings9.016 Ratings
A/B testing9.62 Ratings9.019 Ratings
Mobile optimization9.62 Ratings9.022 Ratings
Email deliverability reporting9.62 Ratings10.022 Ratings
List management9.22 Ratings9.021 Ratings
Triggered drip sequences9.62 Ratings8.217 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveDEMAND
9.0
2 Ratings
15% above category average
GetResponse
9.0
1 Ratings
15% above category average
Lead nurturing automation9.62 Ratings9.01 Ratings
Lead scoring and grading9.02 Ratings9.01 Ratings
Data quality management8.62 Ratings9.01 Ratings
Automated sales alerts and tasks8.62 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveDEMAND
9.4
2 Ratings
21% above category average
GetResponse
9.0
1 Ratings
17% above category average
Calendaring9.62 Ratings00 Ratings
Event/webinar marketing9.22 Ratings9.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveDEMAND
8.6
2 Ratings
14% above category average
GetResponse
9.0
1 Ratings
19% above category average
Social sharing and campaigns8.62 Ratings00 Ratings
Social profile integration8.62 Ratings9.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveDEMAND
9.2
2 Ratings
20% above category average
GetResponse
9.7
22 Ratings
26% above category average
Dashboards8.82 Ratings10.022 Ratings
Standard reports9.22 Ratings10.021 Ratings
Custom reports9.62 Ratings9.016 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveDEMAND
9.6
2 Ratings
23% above category average
GetResponse
8.3
1 Ratings
9% above category average
API9.01 Ratings10.01 Ratings
Role-based workflow & approvals9.01 Ratings00 Ratings
Customizability9.62 Ratings9.01 Ratings
Integration with Salesforce.com10.01 Ratings00 Ratings
Integration with Microsoft Dynamics CRM10.01 Ratings00 Ratings
Integration with SugarCRM10.01 Ratings00 Ratings
Third-party software integrations00 Ratings6.01 Ratings
Best Alternatives
ActiveDEMANDGetResponse
Small Businesses
Vbout
Vbout
Score 9.3 out of 10
Vbout
Vbout
Score 9.3 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
ActiveDEMANDGetResponse
Likelihood to Recommend
9.6
(2 ratings)
9.0
(24 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
ActiveDEMANDGetResponse
Likelihood to Recommend
JumpDEMAND Inc.
When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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GetResponse
GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
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Pros
JumpDEMAND Inc.
  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review
GetResponse
  • Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
  • List building—GetResponse is ideal for setting-up and using any number of segmented lists/
  • Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
  • Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
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Cons
JumpDEMAND Inc.
  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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GetResponse
  • The email editor is kind of a nightmare. Elements don't move or behave how you'd expect, the font choices are limited and pretty lame, adding new elements is difficult or often impossible... the whole thing feels 5+ years outdated. Buggy, slow, and extremely limited in functionality.
  • The entire UI feels similarly outdated and slow--just seems like GetResponse hasn't kept up with the curve of the market in terms of performance or aesthetics.
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Likelihood to Renew
JumpDEMAND Inc.
No answers on this topic
GetResponse
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
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Support Rating
JumpDEMAND Inc.
No answers on this topic
GetResponse
Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
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Alternatives Considered
JumpDEMAND Inc.
Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
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GetResponse
Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
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Return on Investment
JumpDEMAND Inc.
  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Read full review
GetResponse
  • Only negative. They cleaned our entire contact list.
  • We had to start over with Get Response. Now that they have forcefully freed us, we'll be redownloading our actual customer and prospect list from our CRM.
  • They will not refund us. We paid for a year and they gave us 5 months. So we are also out $5,000.
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ScreenShots

ActiveDEMAND Screenshots

Screenshot of Drag-and-drop workflow interface makes it easy to configure hundreds of campaignsScreenshot of Watch lead and campaign performance in real-time from dashboardsScreenshot of Manage your landing pages, email campaigns, social media posts and more all in one interface