What users are saying about

ActiveDEMAND

3 Ratings

ONTRAPORT

24 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

ONTRAPORT

24 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

ONTRAPORT

ONTRAPORT is great if you have a scalable team, and want to keep people accountable for their tasks.It's not so great for agile development. Things can feel like they happen a bit too slow, and it's scary to test out small ideas. I realize this is rather subjective.
Andrew Muller profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
ONTRAPORT
7.7
WYSIWYG email editor
ActiveDEMAND
9.2
ONTRAPORT
7.7
Dynamic content
ActiveDEMAND
9.6
ONTRAPORT
8.6
Ability to test dynamic content
ActiveDEMAND
9.6
ONTRAPORT
8.3
Landing pages
ActiveDEMAND
9.0
ONTRAPORT
7.0
A/B testing
ActiveDEMAND
9.6
ONTRAPORT
4.6
Mobile optimization
ActiveDEMAND
9.6
ONTRAPORT
9.0
Email deliverability
ActiveDEMAND
9.6
ONTRAPORT
6.9
List management
ActiveDEMAND
9.2
ONTRAPORT
8.4
Triggered drip sequences
ActiveDEMAND
9.6
ONTRAPORT
9.2

Lead Management

ActiveDEMAND
9.0
ONTRAPORT
8.2
Lead nurturing
ActiveDEMAND
9.6
ONTRAPORT
8.5
Lead scoring and grading
ActiveDEMAND
9.0
ONTRAPORT
7.4
Data quality management
ActiveDEMAND
8.6
ONTRAPORT
8.2
Automated sales alerts and tasks
ActiveDEMAND
8.6
ONTRAPORT
8.9

Campaign Management

ActiveDEMAND
9.4
ONTRAPORT
6.7
Calendaring
ActiveDEMAND
9.6
ONTRAPORT
6.2
Event/webinar marketing
ActiveDEMAND
9.2
ONTRAPORT
7.2

Social Media Marketing

ActiveDEMAND
8.6
ONTRAPORT
7.1
Social sharing and campaigns
ActiveDEMAND
8.6
ONTRAPORT
7.1
Social profile integration
ActiveDEMAND
8.6
ONTRAPORT
7.2

Reporting & Analytics

ActiveDEMAND
9.2
ONTRAPORT
7.8
Dashboards
ActiveDEMAND
8.8
ONTRAPORT
7.5
Standard reports
ActiveDEMAND
9.2
ONTRAPORT
8.0
Custom reports
ActiveDEMAND
9.6
ONTRAPORT
8.0

Platform & Infrastructure

ActiveDEMAND
9.6
ONTRAPORT
7.9
API
ActiveDEMAND
9.0
ONTRAPORT
8.3
Role-based workflow & approvals
ActiveDEMAND
9.0
ONTRAPORT
8.4
Customizability
ActiveDEMAND
9.6
ONTRAPORT
9.0
Integration with Salesforce.com
ActiveDEMAND
10.0
ONTRAPORT
7.3
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
ONTRAPORT
7.3
Integration with SugarCRM
ActiveDEMAND
10.0
ONTRAPORT
7.3

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • Email Marketing. Ontraport is outstanding. The control that we have over the content, the delivery, the experience that we can provide for our prospects and clients is second to none as far as I am concerned.
  • Tracking. Everything is measured, compared, tracked, recorded and stored. The mountain of data that is available allows us to instantly see what is working and what isn't, and this saves us time and money.
  • Customization. I have mentioned the control that we have in email marketing, but that is true in everything.
  • Support. The team are always there for me. True I may have a problem outside hours, but the knowledge base, videos and Users Community are always there with a solution.
Matthew Watts profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • Its blessing is its curse. Too much flexibility and a broad range of features means it can be hard to use to its full potential if you're not familiar with it and some of the features are not as advanced as stand alone solutions; like email templates for example.
  • The shopping cart and gateway communications are not really geared for product sales yet. It's coming though.
  • Reporting is a challenge. It's very flexible because you can download just about anything. You just have to figure out how to report it.
Chad Root profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
ONTRAPORT9.1
Based on 8 answers
I'm already on year 2 of using the system... and I love it so much I help other set-up and use it.
Jen Levitz profile photo

Usability

No score
No answers yet
No answers on this topic
ONTRAPORT7.8
Based on 3 answers
It's really pretty simple.
Chad Root profile photo

Performance

No score
No answers yet
No answers on this topic
ONTRAPORT7.7
Based on 4 answers
World class features on a simple to use, customizable platform
Chad Root profile photo

Support

No score
No answers yet
No answers on this topic
ONTRAPORT9.0
Based on 3 answers
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
ONTRAPORT9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger profile photo

Implementation

No score
No answers yet
No answers on this topic
ONTRAPORT9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
Chad Root profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
Infusionsoft - I chose ONTRAPORT over Infusionsoft because I could make it match up to my clients processes easier. I value the flexibility. On the flip side, Infusionsoft has some eCommerce integration and pre-configured solutions that are appealing.VTrenz, Marketo, Silverpop were all on the list back in 2008 when I looked at them but they were overboard on roles and structure not to mention unaffordable for small and midsize clients.
Chad Root profile photo

Scalability

No score
No answers yet
No answers on this topic
ONTRAPORT8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • At least 30% uptick in my service business due to strong reliable delivery of lead magnets building authority
  • So much potential for more as I have just bought a couple of traffic websites and will be getting way more focused on my funnel in 2017
Matt Knight profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

ONTRAPORT

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ONTRAPORT Editions & Modules
ONTRAPORT
Edition
Pro
$2971
Team
$5972
Basic
$793
1. per month with 2 users (up to 25,000 contacts)
2. per month with 10 users (up to 100,000 contacts)
3. per month with 1 user (up to 1,000 contacts)
Modules
100,000 extra contacts
$991
Additional user
$472
100,000 extra messages
$993
First-class postcards
$13
1. Other
2. Per User per Month
3. Other
Additional Pricing Details