Adapt.io vs. Demandbase One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adapt.io
Score 8.0 out of 10
N/A
Adapt.io is a unified sales acceleration platform whose creators promise that it helps companies across the globe take control of their marketing and sales campaigns/strategies with industry-leading products—Lead Builder, and Prospector. The vendor states that Adapt.io brings data and technology in one place for sales teams to drive more revenue and marketing teams to generate more leads and conversions. According to the vendor, Adapt.io's B2B database adapts to the latest…N/A
Demandbase One
Score 7.8 out of 10
Small Businesses (1-50 employees)
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.N/A
Pricing
Adapt.ioDemandbase One
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adapt.ioDemandbase One
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalOptional
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
Adapt.ioDemandbase One
Features
Adapt.ioDemandbase One
Prospecting
Comparison of Prospecting features of Product A and Product B
Adapt.io
7.2
1 Ratings
8% below category average
Demandbase One
-
Ratings
Advanced search7.01 Ratings00 Ratings
Identification of new leads7.01 Ratings00 Ratings
List quality6.01 Ratings00 Ratings
List upload/download7.01 Ratings00 Ratings
Ideal customer targeting7.01 Ratings00 Ratings
Load time/data access9.01 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Adapt.io
7.3
1 Ratings
7% below category average
Demandbase One
-
Ratings
Contact information6.01 Ratings00 Ratings
Company information8.01 Ratings00 Ratings
Industry information8.01 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Adapt.io
6.4
1 Ratings
17% below category average
Demandbase One
-
Ratings
Salesforce integration6.01 Ratings00 Ratings
Company/business profiles6.01 Ratings00 Ratings
Automatic data refresh7.01 Ratings00 Ratings
Tags7.01 Ratings00 Ratings
Filters and segmentation6.01 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Adapt.io
-
Ratings
Demandbase One
6.2
43 Ratings
18% below category average
Automated routing and prioritization00 Ratings6.636 Ratings
Customer interaction histories00 Ratings6.640 Ratings
Syndicated content00 Ratings4.43 Ratings
Personalization00 Ratings6.336 Ratings
Engagement data tracking00 Ratings7.043 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adapt.io
-
Ratings
Demandbase One
6.8
29 Ratings
11% below category average
Ad campaign creation00 Ratings7.427 Ratings
Display advertising00 Ratings7.127 Ratings
Contextual advertising00 Ratings6.622 Ratings
Social advertising00 Ratings6.123 Ratings
Ad reporting and analytics00 Ratings6.628 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Adapt.io
-
Ratings
Demandbase One
7.0
45 Ratings
10% below category average
Standard visitor segmentation00 Ratings7.145 Ratings
Behavioral visitor segmentation00 Ratings6.843 Ratings
ABM sales intelligence00 Ratings7.043 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Adapt.io
-
Ratings
Demandbase One
7.2
46 Ratings
3% below category average
3rd party intent signals00 Ratings7.342 Ratings
Downstream intent signals00 Ratings6.742 Ratings
Account identification00 Ratings7.446 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Adapt.io
-
Ratings
Demandbase One
6.9
39 Ratings
13% below category average
Automated workflow & orchestration00 Ratings6.939 Ratings
Best Alternatives
Adapt.ioDemandbase One
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Dealfront
Dealfront
Score 8.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.5 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.5 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adapt.ioDemandbase One
Likelihood to Recommend
6.0
(1 ratings)
6.8
(219 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(30 ratings)
Usability
-
(0 ratings)
7.4
(88 ratings)
Availability
-
(0 ratings)
7.0
(2 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(50 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
9.9
(2 ratings)
Implementation Rating
-
(0 ratings)
10.0
(11 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Adapt.ioDemandbase One
Likelihood to Recommend
Adapt.io
This is best suited if you are doing cold outreach and want to get in touch with people with specific roles, in specific industries, and locations. For example, I can choose the United States or some states therein and then choose a number of employees in a company, revenue and also the level of seniority (CXO, VP etc.)of the particular person and find his details. Adapt.io gives the correct email address of these people along with the complete information of the company. As far as prospecting and contact discovery is concerned there is not scenario where Adapt.io is not useful.
Read full review
Demandbase
Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads. Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business. I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM
Read full review
Pros
Adapt.io
  • Finding email addresses of potential clients.
  • Company info in terms of revenue and number of employees
  • Contact discovery in terms of location, role and industry
Read full review
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Read full review
Cons
Adapt.io
  • I don't see any need of improvement
  • Industry Filters can be more specific.
  • Number of credits are less.
Read full review
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
Likelihood to Renew
Adapt.io
No answers on this topic
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Usability
Adapt.io
No answers on this topic
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Reliability and Availability
Adapt.io
No answers on this topic
Demandbase
Seems to always work.
Read full review
Performance
Adapt.io
No answers on this topic
Demandbase
It's pretty fast.
Read full review
Support Rating
Adapt.io
No answers on this topic
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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In-Person Training
Adapt.io
No answers on this topic
Demandbase
She was fine, but we only had one session
Read full review
Online Training
Adapt.io
No answers on this topic
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
Read full review
Implementation Rating
Adapt.io
No answers on this topic
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Alternatives Considered
Adapt.io
Adapt.io id pretty much similar to all the above tools (Lusha, Seamless.ai, hunter, D&B hoovers) The interface is easy on the eyes and the search time is quick. However the most important criterion is the accuracy of the data, if you get incorrect email ID and you use your SMTP to send mails with incorrect IDs it will spoil you domain reputation and your domain may even get black listed. The accuracy of Adapt is good. however there were cases where the company information was not available, this is in comparison to the tools like Lusha and Seamless. Good tool to use but maybe a bit expensive since the credits given are less
Read full review
Demandbase
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
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Return on Investment
Adapt.io
  • Helped me increase the volume of outreach
  • Helped me find relevant data of people to connect with
  • The ROI can take time to achieve as the number of credits are less.
Read full review
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
Read full review
ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of