AdClarity vs D&B Hoovers

Likelihood to Recommend

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks).Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.

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Verified User

Professional in Engineering

Internet Company, 201-500 employees

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If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.

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Justin Roodman

Product Marketing Manager

nLyten Media LLCManagement Consulting, 1-10 employees

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Feature Rating Comparison

AdClarity

D&B Hoovers

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

AdClarity

D&B Hoovers

Contact information

Industry information

AdClarity

D&B Hoovers

Lead qualification process

Smart lists and recommendations

Salesforce integration

Company/business profiles

Alerts and reminders

Data hygiene

Automatic data refresh

Filters and segmentation

AdClarity

D&B Hoovers

Sales email templates

Append emails to records

Pros

Get ideas for new placements
See creatives of my competitors
Find new verticals to advertise in
Completely SAAS

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Verified User

Manager in Marketing

Computer Software Company, 11-50 employees

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Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
It was great for finding a more complete picture of the companies history.
It was helpful for piecing together contact information for people you may not have known worked there.

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Micah Tinklepaugh

Marketing Analyst

CertonaResearch, 1-10 employees

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Cons

Paid keywords information
SEO analysis
Social media analysis

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Verified User

Employee in Marketing

Financial Services Company, 201-500 employees

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There are virtually no areas where this software can improve. This is elite b2b software that businesses who care about their prospecting/sales campaigns use.
Other than the software, the price itself can improve so start up businesses are more inclined to make the purchase.

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Verified User

Executive in Corporate

Facilities Services Company, 1-10 employees

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Likelihood to Renew

AdClarity 8.6

Based on 2 answers

Because it solves all the problems I needed and hardly has any problems.

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Verified User

C-Level Executive in Marketing

Computer Software Company, 11-50 employees

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D&B Hoovers 5.9

Based on 2 answers

Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.

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Micah Tinklepaugh

Marketing Analyst

CertonaResearch, 1-10 employees

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Support Rating

No score

No answers yet

No answers on this topic

D&B Hoovers 10.0

Based on 2 answers

They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.

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Verified User

Employee in Sales

Financial Services Company, 1001-5000 employees

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Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.

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Verified User

Professional in Engineering

Internet Company, 201-500 employees

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D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.

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Verified User

Account Manager in Sales

Human Resources Company, 201-500 employees

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Return on Investment

I was able to get more suitable, better converting traffic sources.

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Verified User

Manager in Marketing

Computer Software Company, 11-50 employees

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Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.

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Justin Roodman

Product Marketing Manager

nLyten Media LLCManagement Consulting, 1-10 employees

View all 19 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

AdClarity

D&B Hoovers

AdClarity

D&B Hoovers

AdClarity

D&B Hoovers

AdClarity

D&B Hoovers

Likelihood to Recommend

AdClarity

D&B Hoovers

Feature Rating Comparison

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

Contact information

Company information

Industry information

Lead qualification process

Smart lists and recommendations

Salesforce integration

Company/business profiles

Alerts and reminders

Data hygiene

Automatic data refresh

Tags

Filters and segmentation

Sales email templates

Append emails to records

Pros

AdClarity

D&B Hoovers

Cons

AdClarity

D&B Hoovers

Likelihood to Renew

AdClarity

D&B Hoovers

Support Rating

AdClarity

D&B Hoovers

Alternatives Considered

AdClarity

D&B Hoovers

Return on Investment

AdClarity

D&B Hoovers

Screenshots

AdClarity

D&B Hoovers

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison