Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdClarity
Score 10.0 out of 10
N/A
AdClarity is a SaaS solution for competitive marketing intelligence. With AdClarity, you can explore any site, brand, mediator, and even campaign, and get a complete perspective of its online activity.
$350
per month
Klaviyo
Score 8.4 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…N/A
Springbot
Score 6.0 out of 10
N/A
Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find themselves wearing many hats can still send the right message at the right time with confidence. With an all-in-one marketing automation platform designed with ease of use in mind, business…
$199
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Pricing
AdClarityKlaviyoSpringbot
Editions & Modules
Subscription
$350.00
per month
No answers on this topic
Platform Base Package
$199/month
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Offerings
Pricing Offerings
AdClarityKlaviyoSpringbot
Free Trial
YesYesYes
Free/Freemium Version
NoYesNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricingSee website for pricing calculator for additional pricing options.
More Pricing Information
Community Pulse
AdClarityKlaviyoSpringbot
Considered Multiple Products
AdClarity
Chose AdClarity
Very similar product, they have the same purposes and also same features, only difference could be the costs.
Klaviyo
Chose Klaviyo
Klaviyo is the known industry standard. It easily integrates with Shopify and Google Analytics. This helps us to track conversions more easily and with greater accuracy. Although other products can integrate and offer pretty much the same service, we decided to move forward …
Chose Klaviyo
Klaviyo integrates better with Shopify and it is more counterintuitive to our marketing needs.
Chose Klaviyo
Klaviyo beat all the other competitors. The pricing structure is just too hard to beat, and the customization/personalization, and the usability is just amazing.
Chose Klaviyo
We moved from MailChimp to Klaviyo around ~2019, and Klaviyo already had an integration that gracefully synced all our data. At the time, we particularly preferred Klaviyo's A/B testing tools over MailChimp's, and the rest of their feature suite helped us stay. We still use …
Chose Klaviyo
Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what …
Chose Klaviyo
I use other products in other businesses and for clients. Klaviyo is preferred by our IT/developer, was better cost, and overall, is slightly simpler to manage.
Chose Klaviyo
Costs more but much more customizable in every aspect. The WYSIWYG editor is far more robust and allows us full customization. Also its ability to sync easily accross multiple apps and platforms make it a no brainer if you are adding multiple tech apps to your site.
Chose Klaviyo
SurveyMonkey, Handshake by Shopify (discontinued) and Shopify
Chose Klaviyo
Klaviyo is better for eCommerce businesses. It integrates better with other apps, has more features, and is customisable, so we can reflect the branding in the emails we build.
Chose Klaviyo
I moved from Klaviyo's email platform to Seguno about 6 months ago and am preferring Seguno. It's right in the Shopify dashboard and very easy to use. The email creation process is more intuitive vs. Klaviyo and it's significantly less expensive, so a better option for small …
Chose Klaviyo
Klaviyo has a very intimate integration with Shopify bringing in purchasing behaviour, browsing behavior, total spend, order value, ordered products, etc. Klaviyo's automated email journeys are way more complex and support multiple IF conditions, which allows granular …
Chose Klaviyo
Klaviyo has been email capabilities
Chose Klaviyo
Klaviyo is leaps and bounds above Mailchimp. We just switched from MailChimp because we outgrew it. That is actually my recommended path to take while starting out. MailChimp had a free plan up to 5000 emails. Once we hit that, we switched and got an email marketing team and …
Chose Klaviyo
We switched from MailChimp to Klaviyo as we felt Klaviyo was better suited to our needs as we were growing.
Chose Klaviyo
It is different from them, especially because of its use in e-commerce and data-driven marketing. While IT provides segmentation, behavior tracking, and automation flows, Mailchimp is good for running simple campaigns and smaller organizations. We have chosen IT because it …
Chose Klaviyo
It had the best flexibility for templating, and also for segmentation and dynamic content compared to others we used/demo'd when deciding to change provider. Overall, it gave us more control. Instead of working around the platform, we can shape it around what we’re trying to do.
Chose Klaviyo
Found Klaviyo easier to use and had more functions than mailchimp.
Chose Klaviyo
Klaviyo is easy to use if you can stomach the cost. Probably has too much that most brands don't need, yet you pay for anyways.
Chose Klaviyo
Klaviyo delivers a better experience for designing, managing, and operating as a whole. Just about every feature is best; the only flaw is that Attentive has more robust signup flows, but it makes up for it with its great overall UX. When it comes to designing templates, design …
Chose Klaviyo
Klaviyo has always been the most efficient and most strategic email marketing tool I've used for e-commerce businesses. No matter what industry, it does a fantastic job.
Chose Klaviyo
Some other solutions are overly simplified, limiting control and flexibility, whereas others are so complex that execution becomes extremely burdensome and creates long lead times. We found Klaviyo to have the best balance.
Chose Klaviyo
Klaviyo is the best email marketing and CRM platform when it comes to eCommerce brands and Shopify integration. We can plan and analyse the audience and segments in depth, where we see the power of well-integrated email automation capabilities and more.
Chose Klaviyo
Klaviyo simply has more features, better integrations and better a/b testing and reporting. Klaviyo is the dominant market player and it’s hard to run an e-commerce business if you don’t have a tool at Klaviyo’s level. The other tools also were a bit harder to navigate as well …
Chose Klaviyo
Shopify's built in options are just not enough. It can do the basic "Here's you order" or "Status update". But you can't control nearly enough emails at scale with just the usage of Shopify's built in options.
Springbot
Chose Springbot
Disaster save your money there are other options out there. We were never able to get off the ground. Due to them being so unflexible, we did not implement anything.
Chose Springbot
Springbot's account management team is excellent to work with - they understand my business and my goals, and partner with me to achieve on those growth goals - from traffic, to subscribers and revenue.
Chose Springbot
We were choosing between a few different options when considering a new email marketing program. Previously we were using Constant Contact, but wanted a program that offered more. We looked into Klaviyo as well, but after comparing the two we decided to go with Springbot as …
Chose Springbot
Springbit is more expensive, more complicated and delivered less.
Chose Springbot
We are looking at using Tealium to segment our customers now, something we had hoped Springbot would allow us to do. Tealium allows us to segment and send to any channel and any ESP. Springbot would allow us to create segments based on a few demographic, product and purchase …
Features
AdClarityKlaviyoSpringbot
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdClarity
-
Ratings
Klaviyo
8.4
Ratings
10% above category average
Springbot
4.4
Ratings
54% below category average
WYSIWYG email editor00 Ratings8.40 Ratings4.00 Ratings
Dynamic content00 Ratings8.20 Ratings4.20 Ratings
Ability to test dynamic content00 Ratings7.60 Ratings2.70 Ratings
Landing pages00 Ratings8.00 Ratings8.20 Ratings
A/B testing00 Ratings8.30 Ratings4.20 Ratings
Mobile optimization00 Ratings8.60 Ratings4.00 Ratings
Email deliverability reporting00 Ratings8.70 Ratings4.00 Ratings
List management00 Ratings8.60 Ratings4.20 Ratings
Triggered drip sequences00 Ratings8.80 Ratings4.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
AdClarity
-
Ratings
Klaviyo
7.6
Ratings
3% below category average
Springbot
6.6
Ratings
17% below category average
Lead nurturing automation00 Ratings8.20 Ratings4.00 Ratings
Lead scoring and grading00 Ratings7.10 Ratings9.10 Ratings
Data quality management00 Ratings7.80 Ratings4.00 Ratings
Automated sales alerts and tasks00 Ratings7.30 Ratings9.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
AdClarity
-
Ratings
Klaviyo
8.2
Ratings
10% above category average
Springbot
5.2
Ratings
35% below category average
Calendaring00 Ratings8.20 Ratings4.00 Ratings
Event/webinar marketing00 Ratings00 Ratings6.40 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdClarity
-
Ratings
Klaviyo
7.8
Ratings
6% above category average
Springbot
4.2
Ratings
54% below category average
Dashboards00 Ratings8.10 Ratings4.20 Ratings
Standard reports00 Ratings7.70 Ratings4.20 Ratings
Custom reports00 Ratings7.50 Ratings4.20 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
AdClarity
-
Ratings
Klaviyo
8.1
Ratings
8% above category average
Springbot
6.9
Ratings
8% below category average
API00 Ratings8.40 Ratings4.20 Ratings
Role-based workflow & approvals00 Ratings8.20 Ratings8.20 Ratings
Customizability00 Ratings7.40 Ratings7.30 Ratings
Integration with Salesforce.com00 Ratings8.30 Ratings7.30 Ratings
Third-party software integrations00 Ratings8.10 Ratings00 Ratings
Integration with Microsoft Dynamics CRM00 Ratings00 Ratings7.30 Ratings
Integration with SugarCRM00 Ratings00 Ratings7.30 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
AdClarity
-
Ratings
Klaviyo
-
Ratings
Springbot
2.7
Ratings
93% below category average
Social sharing and campaigns00 Ratings00 Ratings2.50 Ratings
Social profile integration00 Ratings00 Ratings3.00 Ratings
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AdClarityKlaviyoSpringbot
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Score 9.9 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
PFL Direct Mail Platform
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Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 7.9 out of 10
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PFL Direct Mail Platform
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PFL Direct Mail Platform
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User Ratings
AdClarityKlaviyoSpringbot
Likelihood to Recommend
8.0
(0 ratings)
8.4
(0 ratings)
3.8
(0 ratings)
Likelihood to Renew
8.6
(0 ratings)
9.5
(0 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
3.7
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
4.2
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
AdClarityKlaviyoSpringbot
Likelihood to Recommend
It's suitable for social media monitoring.
Read full review
For us, the ability to apply properties and segment users as we do has been the biggest boon to our marketing endeavors. We use hundreds of properties to ensure customers receive truly tailored content. Being able to build that out with the Klaviyo x WooCommerce integration and Klaviyo's APIs was a major differentiator for us as our business grew.
Read full review
If you have a small marketing team with a small budget and you use Mailchimp & Adroll, Springbot might work for you. Otherwise, there are other more robust tools out there to accomplish the same goals. They need to work on more integrations with other ESPs and retargeting providers. And they need to work on making sure the data being sent to their customers is accurate.
Read full review
Pros
  • Media buying analysis
  • Google GDN analysis
  • Optimize display advertising
Read full review
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
Read full review
  • One of the things that impressed me the most early on was their dedication to email deliverability and growing my "engaged" list of customers. Through this, they taught me the value of quality subscribers vs. quantity of subscribers, while still sharing new ways to grow my email list in a healthy and sustainable manner. For so long, my main focus was always having the biggest email list - and while that's good to have a lot of subscribers, the most important thing is to make sure they are ENGAGED with your brand. So together we've come up with fun ways to do that, and we've seen that reflected in our list growth and open rate.
  • One of the other things I was looking to do when I partnered with Springbot was to increase my site traffic. The original sales rep had a few recommendations on how we could do this, and our team was most excited about their Facebook Services offering. We were paired with a Facebook expert who did a discovery call with us, and then presented a strategic plan for us to follow for the first 90 days, until we could fully optimize. Their Facebook team narrowed down my target audience and has helped strategically grow my site traffic.
  • Finally, and maybe the part that I value the most, is the partnership that I've developed with Springbot. Out of the gate, there is absolutely work to do to get things set up and they don't sugar coat that. While much of the onboarding was smooth - we had a few obstacles to work through, and I'm thankful my Success Manager kept me up to date as we resolved anything that came up, and was proactive with her outreach and recommendations to get the most out of the platform. I find myself learning something new each time I chat with her, whether it be optimizations to my automations, new marketing ideas, or ways to increase engagement as I go into the holidays.
  • After being with them for a year, I feel this is more than a vendor + customer relationship, and think of it as a strategic and valuable partnership.
Read full review
Cons
  • When used in Chrome, it affect all tabs and reload it, which increases data downloaded with tool on, and will impact on costs.
  • Some features are useless to developers, like clean cookies and set device type, they should have different versions for professionals and regular users.
Read full review
  • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
  • Better library of dynamic values available for use inside emails
Read full review
  • They don't keep any of their promises
  • They don't listen
Read full review
Likelihood to Renew
Because it solves all the problems I needed and hardly has any problems.
Read full review
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
Read full review
No answers on this topic
Usability
No answers on this topic
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
Read full review
I think Springbot is pretty user-friendly overall. The only down-side is that the website is often updated, leaving the customer to hunt certain features down that are now in a different spot. So I think it would be helpful if every so often they sent an email that let customers know what changes were made and where to access everything
Read full review
Support Rating
No answers on this topic
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
Read full review
They only cared about referencing the user agreement to get out of any common sense discussion I tried to have. They have one goal take your money and don't care if the system is working for you or not.
Read full review
Implementation Rating
No answers on this topic
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
Read full review
No answers on this topic
Alternatives Considered
Very similar product, they have the same purposes and also same features, only difference could be the costs.
Read full review
Klaviyo is the known industry standard. It easily integrates with Shopify and Google Analytics. This helps us to track conversions more easily and with greater accuracy. Although other products can integrate and offer pretty much the same service, we decided to move forward with Klaviyo because of the tools and offerings they provide.
Read full review
We were choosing between a few different options when considering a new email marketing program. Previously we were using Constant Contact, but wanted a program that offered more. We looked into Klaviyo as well, but after comparing the two we decided to go with Springbot as they offered a wide variety of insights and had wonderful customer service.
Read full review
Return on Investment
  • I was able to get more suitable, better converting traffic sources.
Read full review
  • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
  • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
  • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
Read full review
  • Money spent with zero return. We got nothing from this investment.
Read full review
ScreenShots

AdClarity Screenshots

Screenshot of VIRTUALLY ELIMINATE YOUR AB TESTINGScreenshot of EXTEND YOUR REACH TO NEW AUDIENCESScreenshot of GENERATE QUALITY LEADSScreenshot of GROW YOUR CLIENT-BASEScreenshot of INCREASE THE EFFICIENCY OF YOUR MEDIA BUYING

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

Springbot Screenshots

Screenshot of Email Editor - Springbot's drag-and-drop email editor makes it effortless to design eye-catching, branded emails that look great on any device!Screenshot of Automations Editor - Springbot's automations editor let's you easily create automations for common use cases like abandoned cart, and it gives you the ability to build highly customized automations to fit your store's needs.Screenshot of SMS Marketing - Springbot makes SMS marketing simple with text-to-join campaigns that allow you to use custom keywords related to your brand. Combine SMS with the power of automation flows to enhance your multichannel marketing strategy.Screenshot of Social Hub - Springbot's Social Hub helps you streamline your content and marketing efforts, so you can do it all in one place — post, schedule, track metrics and more!Screenshot of Online Ads - Increase your site traffic and bring shoppers back to your store's site with prospecting and retargeting ads.Screenshot of Reporting and Dashboards - Make data-driven decisions by tracking important metrics for your site traffic, product categories and marketing efforts. Get more insights about your ideal customer profile.