What users are saying about
9 Ratings

Mixpanel

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Top Rated
90 Ratings
9 Ratings
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Score 7.5 out of 101

Mixpanel

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Top Rated
90 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

AdClarity

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks).Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.
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Mixpanel

  • Mixpanel is the best thing I've found for tracking A/B testing - but even then, there are issues. For instance it's very hard to compare the performance of A funnel vs. B funnel side by side - you essentially have to either look at them one at a time, or export all data and analyze it in Excel.
  • Mixpanel is NOT very good at letting you track percentage changes in behavior over time. I can easily see that we had 1000 loads and 100 conversions this week, but the segmentation tool doesn't make it easy to see that 10% of our users converted this week and 15% converted next week.
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Pros

  • Emulate new locations around the world.
  • Use as proxy to hit some blocked content in your location.
  • Easy to use and install.
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  • Tracking all events that happen on your website on a personal level. The closest analogy that people tend to make is with Google Analytics, but while GA lets you see how users behave in aggregate, Mixpanel lets you track how individuals behave.
  • Easy funnel and A/B testing tracking - again, much easier than with Google. Must faster to integrate new events and change tracking funnels.
  • Segmentation - it's easy to segment out and see how subsegments of users behave (e.g. users which came from our website from a specific traffic source).
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Cons

  • When used in Chrome, it affect all tabs and reload it, which increases data downloaded with tool on, and will impact on costs.
  • Some features are useless to developers, like clean cookies and set device type, they should have different versions for professionals and regular users.
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  • Mixpanel restricts the time frame of how you can visualize your data in the Funnels, Segmentation and Retention features. For example, when you view your unique data in the Funnels and Segmentation features, you can only visualize your data for a maximum of a 3 month time frame. This makes it frustrating when you want to visualize your data for more than a 3 month time frame and requires you to manually add the time frames together. Furthermore, the Retention feature only allows you to measure the retention of a user for a maximum of 1 year.
  • The notification feature allows you to send notifications only based on 'people' properties. It would be very helpful if Mixpanel allowed us to send notifications based on the 'events' users took on the website.
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Likelihood to Renew

AdClarity8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.
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Mixpanel8.2
Based on 12 answers
I am very happy with Mixpanel and I feel as I would be flying blind if I didn't have it. The analytics I get from Mixpanel helps me make confident decisions regarding our marketing and product design strategies.
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Usability

No score
No answers yet
No answers on this topic
Mixpanel9.0
Based on 1 answer
great, slick and clean interface
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Support

No score
No answers yet
No answers on this topic
Mixpanel8.9
Based on 3 answers
Their email support staff is very responsive and they give you a dedicated account rep to handle any support needs.
Douglas Wright profile photo

Online Training

No score
No answers yet
No answers on this topic
Mixpanel8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

No score
No answers yet
No answers on this topic
Mixpanel8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
Douglas Wright profile photo

Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.
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Mixpanel has been my favorite tool I've used thus far because of how simple it is to use. While Google Analytics is quick to setup also, Mixpanel provides a lot more functionality. The reporting and visualization capabilities that are provided out-of-the-box make it a good tool for both technical and non-technical employees to use and benefit from.
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Return on Investment

  • I was able to get more suitable, better converting traffic sources.
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  • We definitely have a positive ROI, as we have not bought a paid plan yet, so we did not spent money for the product.
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Pricing Details

AdClarity

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Mixpanel

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details