AdCreative.ai vs. Optimizely Web Experimentation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdCreative.ai
Score 8.5 out of 10
N/A
AdCreative.ai offers users creative content and banners generated by the company's trained Artificial Intelligence. It can be tried free for 7 days, and integrates with Google Accounts, Facebook, and Instagram, as well as Zapier, so that ads can be distributed where they're needed to improve ad conversion.
$29
per month
Optimizely Web Experimentation
Score 8.7 out of 10
N/A
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.N/A
Pricing
AdCreative.aiOptimizely Web Experimentation
Editions & Modules
Starter - Startups
$29
per month 10 credits
Premium - Startups
$59
per month 25 credits
Ultimate - Startups
$99
per month 50 credits
Scale-Up for Startups
$149
per month 100 credits
Starter - Professionals
$189
per month 100 credits
Premium - Professionals
$249
per month 200 credits
Ultimate - Professionals
$399
per month 500 credits
Custom Plan for Professionals
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
AdCreative.aiOptimizely Web Experimentation
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
AdCreative.aiOptimizely Web Experimentation
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AdCreative.aiOptimizely Web Experimentation
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AdCreative.ai
-
Ratings
Optimizely Web Experimentation
8.0
90 Ratings
7% below category average
a/b experiment testing00 Ratings9.390 Ratings
Split URL testing00 Ratings8.573 Ratings
Multivariate testing00 Ratings8.875 Ratings
Multi-page/funnel testing00 Ratings8.170 Ratings
Cross-browser testing00 Ratings7.449 Ratings
Mobile app testing00 Ratings7.638 Ratings
Test significance00 Ratings8.582 Ratings
Visual / WYSIWYG editor00 Ratings8.074 Ratings
Advanced code editor00 Ratings7.566 Ratings
Page surveys00 Ratings7.017 Ratings
Visitor recordings00 Ratings8.418 Ratings
Preview mode00 Ratings8.080 Ratings
Test duration calculator00 Ratings6.955 Ratings
Experiment scheduler00 Ratings8.153 Ratings
Experiment workflow and approval00 Ratings6.536 Ratings
Dynamic experiment activation00 Ratings7.433 Ratings
Client-side tests00 Ratings9.249 Ratings
Server-side tests00 Ratings9.118 Ratings
Mutually exclusive tests00 Ratings8.437 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AdCreative.ai
-
Ratings
Optimizely Web Experimentation
8.6
84 Ratings
3% below category average
Standard visitor segmentation00 Ratings8.983 Ratings
Behavioral visitor segmentation00 Ratings8.363 Ratings
Traffic allocation control00 Ratings9.479 Ratings
Website personalization00 Ratings7.955 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AdCreative.ai
-
Ratings
Optimizely Web Experimentation
8.3
82 Ratings
3% below category average
Heatmap tool00 Ratings9.013 Ratings
Click analytics00 Ratings8.733 Ratings
Scroll maps00 Ratings8.017 Ratings
Form fill analysis00 Ratings8.224 Ratings
Conversion tracking00 Ratings8.744 Ratings
Goal tracking00 Ratings8.471 Ratings
Test reporting00 Ratings8.174 Ratings
Results segmentation00 Ratings8.048 Ratings
CSV export00 Ratings7.647 Ratings
Experiments results dashboard00 Ratings8.049 Ratings
Best Alternatives
AdCreative.aiOptimizely Web Experimentation
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Score 8.7 out of 10
Convert Experiences
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Score 9.5 out of 10
Medium-sized Companies
monday marketer
monday marketer
Score 8.7 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
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User Ratings
AdCreative.aiOptimizely Web Experimentation
Likelihood to Recommend
8.4
(3 ratings)
8.7
(175 ratings)
Likelihood to Renew
10.0
(1 ratings)
8.5
(45 ratings)
Usability
-
(0 ratings)
9.0
(57 ratings)
Availability
-
(0 ratings)
10.0
(7 ratings)
Performance
-
(0 ratings)
7.3
(6 ratings)
Support Rating
-
(0 ratings)
10.0
(16 ratings)
Online Training
-
(0 ratings)
3.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(11 ratings)
Configurability
-
(0 ratings)
6.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(87 ratings)
User Testimonials
AdCreative.aiOptimizely Web Experimentation
Likelihood to Recommend
AdCreative.ai
If you run many ad campaigns in parallel (or high budget spend campaigns), you'll need to keep feeding the ad platform with lots of fresh ads to combat ad fatigue. This is where adcreative.ai is best suited - it produces lots of targeted ads fast and cheaply. If you run ad campaigns in a niche that requires very specific messaging and images, you may still be better off designing your ads one by one with human creative input
Read full review
Optimizely
It's great for small tests like CTA buttons - color, text, placement, page position, etc... it's also great for A/B landing page tests or segmenting traffic across channels into various different flows. If everyone on the team has reporting access, it's easy for individuals to jump in to view in-progress results. I wish it was easier to design tests without code -- similar to an Instapage or something...but if you have a team member who knows how to use it, it's generally fine.
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Pros
AdCreative.ai
  • Image + text placement
  • Image discovery
  • Creative at scale
Read full review
Optimizely
  • The audience feature is easy to use and very beneficial in previewing the experiment as users would see it before launching the experiment
  • Targeting individual pages or a group of saved pages is easy to do
  • Metric tracking is highly customizable and easy to visualize
Read full review
Cons
AdCreative.ai
  • more freedom change the initial ad format inputs (sometimes you dont want all the fields)
  • possibility to fully edit individual ad creatives manually after batch creation
Read full review
Optimizely
  • Hard to use extensions without some knowledge of HTML/CSS
  • Inconsistent user counts between GA & Optimizely when it comes to calculating MAUs, hard to be able to forecast budget and overages when our source of truth (GA) differs from our testing platform (Optimizely)
  • Impressions model doesn't support scaling personalization experiences - hard to run a serious data driven testing program when you have to cut tests short before 14 days (ideal length to get to any statistical read) in order to save on impressions
Read full review
Likelihood to Renew
AdCreative.ai
It saves our organization a lot of time and money.
Read full review
Optimizely
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Read full review
Usability
AdCreative.ai
No answers on this topic
Optimizely
Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
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Reliability and Availability
AdCreative.ai
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Performance
AdCreative.ai
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Support Rating
AdCreative.ai
No answers on this topic
Optimizely
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
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Online Training
AdCreative.ai
No answers on this topic
Optimizely
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
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Implementation Rating
AdCreative.ai
No answers on this topic
Optimizely
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
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Alternatives Considered
AdCreative.ai
It's missing a lot of sizes and a lot of the "AI".
Read full review
Optimizely
Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
Read full review
Scalability
AdCreative.ai
No answers on this topic
Optimizely
I think that Optimizely is a fantastic tool for a company who is serious about testing and looking to grow their understanding of their users and business. It’s great at growing your testing and helping to show the impact of testing. They are constantly working at getting more products and features to make this n all inclusive product to do the most good for your business.
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Return on Investment
AdCreative.ai
  • Negative because we've had to spend more time editing the files than we thought. It was better to stick with Canva in most cases.
Read full review
Optimizely
  • Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows.
  • Risk mitigation: Testing into full site redesigns has saved clients millions of dollars.
  • Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line.
Read full review
ScreenShots

Optimizely Web Experimentation Screenshots

Screenshot of the visual editor, used to make changes to the appearance and layout of a website.Screenshot of the results dashboard that displays experiment results.Screenshot of the integrations page, where integrations can be enabled.