Whether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.
Optmizely is much more performant product. We have witnessed less issues with page performance on Optimizely and have no issues with flickering. We had these issues with Maxymiser.
Best-in-Class Experiment Design compared to platforms like VWO and Convert. Optimizely offers a more polished and intuitive UI for setting up experiments. It feels purpose-built with lots of concurrent tests. Features like traffic allocation, audience targeting, and variation …
The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you …
I do not have any issues with AB Tasty. They are great. We went with Optimizely because they have several other products that will work together with our business model. Optimizely has grown and it now offers many other products that work with experimentation like CMS, CMP, ODP …
Honestly, Optimizely Web Experimentation has its pros and cons just like any other tool. We use Optimizely because we have resources here in the country that can help us when e have issues. The support team being local helps a lot so we don't have long wait times to get things …
Optimizely is highly intuitive, allowing marketers or non-technical folks to run experiments without complicated coding. It also allows for various types of experimentation, including A/B tests, multivariate tests, and personalization. This capability will enable teams to run …
None of them have a best in class stats engine and live within an ecosystem of marketing technology products the way that Optimizely does, so the scalability of using any one of those tools is limited as compared to using Optimizely Web Experimentation.
Optimizely Web Experimentation is perfect for medium or advance use but not for basic use. For basic use or new users VWO would be a better fit, or for users who would do a test once per month with low traffic. Optimizely is more for users or companies who use cro or do …
It's a lot more, well, site stacked, it's way better than that. Adobe Target. I think the UI is easier to use on Optimizely. The one thing that I would say comparatively is our analytics talking to each other. Obviously Adobe, we use Adobe Analytics and Adobe Target, so they …
The creation and customization of events in our AB testing is an important feature that Google Optimize does not. Because of how we prioritize our Client journey and leading to more form submissions, it's critical that we can identify pivotal moments that influence our User's …
Optimizely is more user-friendly and cost-effective, ideal for experimentation-focused teams, while Adobe Target excels in advanced personalization and seamless integration within the Adobe ecosystem, making it better suited for large enterprises.
We use AEM so Adobe Target would be a natural choice, it integrates naturally with the Experience Fragments and all the content we already hold there. However - with extensions - we've been able to unlock a similar workflow to be able to seamlessly test. Optimizely has the …
Optimizely has everything in one place. It is also more thorough, letting you do any kind of experimentation. It also has a much better interface that allows you to manipulate the creative/code much more easily.
I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
Establishing it is so simple that even a non-technical person can do it perfectly.
It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
We can use it flexibly across lines of business and have it in use across two departments. We have different use cases and slightly different outcomes, but can unify our results based on impact to the bottom line. Finally, we can generate value from anywhere in the org for any stakeholders as needed.
We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
