Robust Platform That Helps Us Learn What Works
May 02, 2025

Robust Platform That Helps Us Learn What Works

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

The product helps us test and optimize how we sell our packages online. Instead of just offering individual products, we want to see if promoting bundled packages performs better. We mainly use A/B testing to compare different versions of pages that lead to our package offerings. We also use personalization to tailor content based on the user’s region, so they see more relevant messaging or offers.

Pros

  • Reporting
  • Custom events: Product sales conversion (we can now add now properties)
  • Great conversion maximization features like CMAB
  • Stats Accelerator feature is one of the best we've used

Cons

  • JavaScript is hard to implement sometimes especially for JQuery elements
  • ROI reporting should be part of the overall experimentation reporting
  • CMP integration: where we can easily show status of test on the HPT request
  • CMS integration
  • More widgets like social proof banners, etc.
  • we saved money by not implementing certain copy/design
  • we learned that customers from different states react different to a variation
  • we are slowly learning where conversion happens and where to fix the frictions
  • Testing shorter vs longer journeys increased funnel conversion in some states - we avoided implementing this nationwide
We are happy with its capability to allow us to work on our other sites within the same platform. At the same time, we can have different employees have access to all of or some.
We have the SaaS CMS with one of our sites and have already started conducting A/B tests with our Optimizely Web Experimentation. We also have CMP, which we are excited to start using for our experimentation workflow and working with the Marketing departments. We are about to be using ODP as well, so we can start creating real-time segment personalization on our sites.
Having all these products is making our jobs easier and is letting us see the information from a test to a page very in one place. As we implement and use this in the daily basis we think we will be even more productive with the way we test, implement and segment personalizations.
We use personalization mainly to display content or fix what we can't do with our CMS, so this has been a great benefit to us. For experimentation, our culture has evolved thanks to all the documentation Optimizely provides and its webinars. Getting educated has been super beneficial and allows us to educate everyone internally. Our departments are now very knowledgeable about testing and understand how to create hypotheses, goals, etc.
I do not have any issues with AB Tasty. They are great. We went with Optimizely because they have several other products that will work together with our business model. Optimizely has grown and it now offers many other products that work with experimentation like CMS, CMP, ODP and more.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

I have had the opportunity to use Optimizely Web Experimentation before being part of EpiServer then moving to using AB Tasty with is robust editor and ROI reporting to the new Optimizely Web Experimentation platform. Optimizely has gotten a lot better over the years. It is now equipped with great algorithm features and reporting is much robust. I really hope to see their ROI reporting come live and offer great information for my stakeholders.

Optimizely Web Experimentation Feature Ratings

8.5
a/b experiment testing
10
Split URL testing
10
Multivariate testing
5
Multi-page/funnel testing
10
Cross-browser testing
5
Mobile app testing
10
Test significance
10
Visual / WYSIWYG editor
7
Advanced code editor
8
Preview mode
10
Test duration calculator
5
Experiment scheduler
10
Client-side tests
10
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
8.5
Goal tracking
10
Test reporting
8
Results segmentation
8
CSV export
8
Platform Integration Features ()
Not Rated

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