Optimizely Review
Overall Satisfaction with Optimizely
Optimizely is the platform of choice for product rollout and product development. We work closely with the sales department to improve the digital experience for prospective clients. With analytics and digital UX tools, we identify potential UX issues or missed opportunities, hypothesize a solution, and then build the proposed solution in Optimizely. We use Optimizely to build and present experiments, and then decide whether to push to production through statistical review.
- General business users can build experiments without coding.
- Use of API.
- It is important to remember that complex features and product rollouts require considerable effort.
- Large scale experimentation management. Being able to look at the project at a high level of detail is a convenient methodology.
- A snippet from Optimizely increases the loading time of a page.
- Allows for quicker decision making.
Great for making quick changes to existing issues on site. However, I do not believe the platform should be used for this purpose for too long. Optimization software helps business users share ideas, collaborate, and prioritize testing efficiently with Optimizely’s program management tool.
Optimizely was just easier to use than the other tools we looked at.