Item: Optimizely Content Marketing Platform
Rating: 10
Author: Audrey Ortiz

Use Cases and Deployment Scope

Optimizely Content Marketing Platform hosts a myriad of features relevant for experimentation and A/B testing. The tool itself is regarded as a market leader and certainly performs as such--though like any software--it isn't without its own bugs.

That being said, Optimizely Content Marketing Platform's greatest strength is its maturity in the testing/experimentation space. We have been able to leverage the expertise of Engineers, System Architects, Project Managers, Strategists, on top of the normal account manager. Optimizely Content Marketing Platform seeks approval on a very personal level by having that 1:1 attention that smaller companies may not be able to provide.

With Optimizely Content Marketing Platform, we're about to test hypotheses against our target audience to ensure optimal business impact. Any sort of development work is safeguarded because of our testing processes. We are able to identify what development work is worth pursuing and what isn't based on the experiment results deployed by their platform.

That being said, we also utilize agency resources to increase velocity and time to test. Their RapidX add-on allows clients to take advantage of seasoned Optimizely developers and project managers who can assist with maintaining strict timing when it comes to designing, engineering, launching, and even analyzing results.

Pros and Cons

A/B Testing
Experimentation
Personalization
Strategy
Professional Services

Heatmaps
User Recordings
Dashboards and better reporting

Return on Investment

Increased Conversion Rate
Increased Closed Won
Reduction in Business Waste

Usability

Optimizely Content Marketing Platform's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get.

The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.

Content Marketing Campaign Performance

Optimizely Content Marketing Platform has an ability for a developer team (or your professional services team) to go into the visual editor code and apply "extensions." These extensions are representative of common templatized tests that you may anticipate to run frequently. These further cut down on time to build and increase velocity.

Further, if a development team is reticent to make code changes directly to their website, the extension feature is great because the changes are applied via Optimizely Content Marketing Platform client side, which may appeal to those who want a less intrusive approach to specific test designs.

Alternatives Considered

Mutiny, VWO and Intellimize

The largest thing is that we've had an excellent experience working with Optimizely Content Marketing Platform's team of people. While competitors may have a novel solution that leverages the hottest in LLM/AI/or what have you, Optimizely Content Marketing Platform's approach has been tried and true, and has yet to be disrupted. As far as what's on the market, I think that if companies are limited by budget, definitely choose what is beneficial for your team size and business impact. Some of the smaller solutions focus purely on editor level solutions, which may be helpful for smaller teams. It's worth the cost increase to go with experience.

Key Insights

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

Other Software Used

Amplitude Analytics, OptinMonster, Drift

Likelihood to Recommend

Optimizely Content Marketing Platform has a higher sticker price than some of its competitors. While this is true, you're buying an industry leader with tremendous experience in working with clients for years. Initially, with our Conversion Rate Optimization program, we were wow'd and cajoled into trying the hot bleeding edge features that some newer companies might call AI/algorithmic models-- these are otherwise known as Multi-Armed Bandit campaigns, which isn't a new thing.

That being said, contracting and fully utilizing Optimizely Content Marketing Platform's suite of features, professional services, and more may be cost prohibitive for smaller companies. Once a CRO program reaches maturity Optimizely Content Marketing Platform can scale for larger teams where more advanced can utilize server side tests exclusively for seamless experimentation.

Optimizely Content Marketing Platform is foundational for larger businesses

Overall Satisfaction with Optimizely Content Marketing Platform