A useful addition to your digital toolkit

Within my organisation I have been mainly leveraging the Optimizely Web Experimentation platform to support our efforts in improving the conversation rate of our selection of products. I've gradually been growing in confidence and exploring the wider features of the tool to make the most of the various features. I started out with more basic experiments to get onboarded with the platform, and quickly found how easy it was to set up multiple variations and segments to narrow the focus. I've had a mix of results across or experiments but I'm constantly learning what works for our audiences and iterating the more familiar I become with the platform. This year is going to be a big focus on our content and webpage structure. I want to ensure I get the right information in front of our customers so they can make informed purchase decisions.

Currently I only have access to the experimentation feature, but hopefully we will add the Personalisation feature in future.
Being able to share the results of experiments with key stakeholders has been really helpful to allow them to review the experiment in their own time, and raise questions about the performance of induvial segments and audiences.