Optimizely, not so much
October 21, 2013
Optimizely, not so much
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction
- The product is good for quick simple A/B tests such as moving of modules, buttons, text, color of elements on a page. It helps get answers to questions on whether simple changes to a page will drive conversion.
- The product is good for visual changes to a page - making changes is as easy as clicking on an element and replacing it with a different one on file (Optimizely is also able to host the content from their end).
- The product is having problems integrating with our secure server checkout pages since the tool is iFrame based and it may cause a potential security risk.
- The code is not asynchronous based.
- Increase ticket conversion rate.
- Get more users into the purchase funnel from all areas throughout the site.
Product Usage
- Currently it is not being used due to an implementation issue with our secure server and the way Optimizely is implemented on page.
Evaluation and Selection
We are using both Optimizely and Adobe Test&Target. We did not switch from one to the other.
Implementation
- Implemented in-house
Training
- Online training