What users are saying about
5 Ratings
7 Ratings
5 Ratings
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Score 8.1 out of 101
7 Ratings
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Score 9.4 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

People.ai

If you have a medium to large cs/sales team, I would recommend People.ai. Automated Opportunity Contact Role creation, contact create, and Gmail suite activity sync function is awesome and will avoid issues of "I emailed them last week! I know it is not in Salesforce but look at it here..." For small sales team, <20 people, you can still manually check and control the process.
No photo available

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
People.ai
9.2
Identification of new leads
AdDataExpress
9.1
People.ai
List quality
AdDataExpress
6.4
People.ai
Ideal customer targeting
AdDataExpress
5.5
People.ai
9.2
Load time/data access
AdDataExpress
5.5
People.ai

Sales Intelligence Data Standards

AdDataExpress
7.3
People.ai
9.1
Contact information
AdDataExpress
7.3
People.ai
9.3
Company information
AdDataExpress
7.3
People.ai
8.9
Industry information
AdDataExpress
7.3
People.ai
8.9

Data Augmentation & Lead Qualification

AdDataExpress
4.1
People.ai
9.0
Lead qualification process
AdDataExpress
6.4
People.ai
9.6
Salesforce integration
AdDataExpress
2.7
People.ai
9.0
Company/business profiles
AdDataExpress
5.5
People.ai
Data hygiene
AdDataExpress
2.7
People.ai
8.5
Automatic data refresh
AdDataExpress
3.6
People.ai
9.2
Filters and segmentation
AdDataExpress
3.6
People.ai
8.9

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Unless specifically filtered, all communications are synced to Salesforce regardless of AE preference. No ambiguity.
  • Net new Contacts created and synced to Accounts and Opportunity Contact Roles(OCR). Sales reps rarely add in OCRs and this removes that manual work.
  • Good Coaching tool.
No photo available

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • Contact cloud is still growing so there can be non-synced contacts.
  • There is a sync delay for activities which can be confusing to sales reps.
No photo available

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
It is the best in a category that is quickly growing.
Casey Clark profile photo

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • Thanks to People.ai our sales team now how 20% more time.
  • It helped managers and salespeople understand each other better, using facts, not individual opinions.
Yevgeniya Litvinova profile photo

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

People.ai

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details