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5 Ratings
13 Ratings
5 Ratings
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Score 8 out of 101
13 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Winmo

Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context
Matthew Bernstein profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Winmo
8.4
Identification of new leads
AdDataExpress
9.1
Winmo
8.5
List quality
AdDataExpress
6.4
Winmo
8.5
Ideal customer targeting
AdDataExpress
5.5
Winmo
8.3
Load time/data access
AdDataExpress
5.5
Winmo
8.6
Advanced search
AdDataExpress
Winmo
8.6
List upload/download
AdDataExpress
Winmo
8.0

Sales Intelligence Data Standards

AdDataExpress
7.3
Winmo
8.9
Contact information
AdDataExpress
7.3
Winmo
8.4
Company information
AdDataExpress
7.3
Winmo
8.9
Industry information
AdDataExpress
7.3
Winmo
9.4

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Winmo
8.5
Lead qualification process
AdDataExpress
6.4
Winmo
8.3
Salesforce integration
AdDataExpress
2.7
Winmo
8.8
Company/business profiles
AdDataExpress
5.5
Winmo
9.2
Data hygiene
AdDataExpress
2.7
Winmo
8.4
Automatic data refresh
AdDataExpress
3.6
Winmo
8.5
Filters and segmentation
AdDataExpress
3.6
Winmo
8.9
Smart lists and recommendations
AdDataExpress
Winmo
7.2
Tags
AdDataExpress
Winmo
8.5

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Provides the agency/client relationship, including which aspects of the budget (digital, OOH, print) that each agency controls.
  • Shows what the advertising budget for each client is, broken across media format and which quarter the spend occurred in.
  • Provides key updates for clients, including imminent campaigns and key account changes.
Matthew Bernstein profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • There are some niche business segments where Winmo's data is not as robust.
Christian Banach profile photo

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
Winmo is better than Sales Nav because it gives contact information and much more detailed/insider information that you can't find on LinkedIn.. But both LinkedIn Sales Navigator and Winmo each serves a useful purpose - I use both and find them to work nicely as a pair. While LinkedIn has the most up to date info on individuals, Winmo takes the cake for overall industry and company trends.
No photo available

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • Winmo provides essential business and industry information for our teams to stay on top of trends
  • provides key contact information
  • Helps drive strategic decisions on when to approach prospects
No photo available

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Winmo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details