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5 Ratings
13 Ratings
5 Ratings
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Score 8.1 out of 101
13 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Winmo

Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context
Matthew Bernstein profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Winmo
8.6
Identification of new leads
AdDataExpress
9.1
Winmo
8.6
List quality
AdDataExpress
6.4
Winmo
8.7
Ideal customer targeting
AdDataExpress
5.5
Winmo
8.5
Load time/data access
AdDataExpress
5.5
Winmo
8.7
Advanced search
AdDataExpress
Winmo
8.8
List upload/download
AdDataExpress
Winmo
8.3

Sales Intelligence Data Standards

AdDataExpress
7.3
Winmo
9.0
Contact information
AdDataExpress
7.3
Winmo
8.6
Company information
AdDataExpress
7.3
Winmo
9.0
Industry information
AdDataExpress
7.3
Winmo
9.5

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Winmo
8.7
Lead qualification process
AdDataExpress
6.4
Winmo
8.4
Salesforce integration
AdDataExpress
2.7
Winmo
9.1
Company/business profiles
AdDataExpress
5.5
Winmo
9.4
Data hygiene
AdDataExpress
2.7
Winmo
8.5
Automatic data refresh
AdDataExpress
3.6
Winmo
8.7
Filters and segmentation
AdDataExpress
3.6
Winmo
9.0
Smart lists and recommendations
AdDataExpress
Winmo
7.7
Tags
AdDataExpress
Winmo
8.7

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Winmo provides up-to-date information on company executives leaving and joining Fortune 500 organizations.
  • Winmo is updated by a team of humans that are accurately depicting insights based on the organizations that Winmo highlights in the daily recaps/insights section of the portal. This means the insights are more accurate and kept up-to-date compared to other data intelligence platforms.
  • Winmo breaks down the media/ad spend for most companies, as well as information on company revenue and size. This is particularly helpful when evaluating whether a company falls into our ideal prospect profile.
Zach Ettelman profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • Winmo's contact information is not always accurate.
  • There are a limited amount of verified contacts per company.
  • Winmo is a great resource for traditional ad agencies, with most of the daily insights be catered towards opportunities to become an AOR for a big consumer brand. For digital-specific agencies like our company, this is less helpful.
Zach Ettelman profile photo

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
Not as organized. Random reviewers. Data not always correct
Jeff Brooks profile photo

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • Faster lead conversion
  • Efficiency of time
  • Increased customer service
Jeff Brooks profile photo

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Winmo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details