What users are saying about

AdDataExpress

5 Ratings

Winmo

12 Ratings

AdDataExpress

5 Ratings
Score 8 out of 101

Winmo

12 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Winmo

Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context
Matthew Bernstein profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Winmo
8.3
Identification of new leads
AdDataExpress
9.1
Winmo
8.4
List quality
AdDataExpress
6.4
Winmo
8.4
Ideal customer targeting
AdDataExpress
5.5
Winmo
8.2
Load time/data access
AdDataExpress
5.5
Winmo
8.5
Advanced search
AdDataExpress
Winmo
8.5
List upload/download
AdDataExpress
Winmo
7.9

Sales Intelligence Data Standards

AdDataExpress
7.3
Winmo
8.9
Contact information
AdDataExpress
7.3
Winmo
8.4
Company information
AdDataExpress
7.3
Winmo
8.8
Industry information
AdDataExpress
7.3
Winmo
9.4

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Winmo
8.4
Lead qualification process
AdDataExpress
6.4
Winmo
8.3
Salesforce integration
AdDataExpress
2.7
Winmo
8.7
Company/business profiles
AdDataExpress
5.5
Winmo
9.2
Data hygiene
AdDataExpress
2.7
Winmo
8.3
Automatic data refresh
AdDataExpress
3.6
Winmo
8.4
Filters and segmentation
AdDataExpress
3.6
Winmo
8.8
Smart lists and recommendations
AdDataExpress
Winmo
7.0
Tags
AdDataExpress
Winmo
8.4

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • I love Winmo's filter feature. It's very easy to look up brands based on their social demographic, media spend, location or industry.
  • The organization of brand contacts is great. It's easy to view the brand, company and the coordinating contacts. The names, emails, and other contact information of each person is listed in a way that is very easy to view.
  • WinmoEdge is a fantastic feature. I get an email every morning that notes changes in the brand world.
Abby Hugdahl profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • Lower level contact info.
  • Some industries are lacking intelligence.
  • Easier to notify Winmo of incorrect data when applicable.
No photo available

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
Winmo is a much better product but Winmo just aquired both competititors anyway.
No photo available

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • We have not seen a [financial] return on investment.
  • Faster prospecting and list building.
  • Increased prospecting accuracy.
Erik Viager profile photo

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Winmo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details