What users are saying about
6 Ratings
18 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7 out of 100
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman | TrustRadius Reviewer

Winmo

Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context
Matthew Bernstein | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Winmo
8.1
Identification of new leads
AdDataExpress
9.1
Winmo
7.3
List quality
AdDataExpress
6.4
Winmo
7.8
Ideal customer targeting
AdDataExpress
5.5
Winmo
7.7
Load time/data access
AdDataExpress
5.5
Winmo
8.7
Advanced search
AdDataExpress
Winmo
9.5
List upload/download
AdDataExpress
Winmo
7.8

Sales Intelligence Data Standards

AdDataExpress
7.3
Winmo
8.7
Contact information
AdDataExpress
7.3
Winmo
9.1
Company information
AdDataExpress
7.3
Winmo
8.2
Industry information
AdDataExpress
7.3
Winmo
8.7

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Winmo
7.3
Lead qualification process
AdDataExpress
6.4
Winmo
8.6
Salesforce integration
AdDataExpress
2.7
Winmo
5.2
Company/business profiles
AdDataExpress
5.5
Winmo
5.5
Data hygiene
AdDataExpress
2.7
Winmo
8.2
Automatic data refresh
AdDataExpress
3.6
Winmo
7.3
Filters and segmentation
AdDataExpress
3.6
Winmo
9.1
Smart lists and recommendations
AdDataExpress
Winmo
6.4
Tags
AdDataExpress
Winmo
7.8

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman | TrustRadius Reviewer

Winmo

  • Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
  • Correct contact information at the agency and client level, often with email and phone numbers.
  • Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.
Anonymous | TrustRadius Reviewer

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman | TrustRadius Reviewer

Winmo

  • Winmo's contact information is not always accurate.
  • There are a limited amount of verified contacts per company.
  • Winmo is a great resource for traditional ad agencies, with most of the daily insights be catered towards opportunities to become an AOR for a big consumer brand. For digital-specific agencies like our company, this is less helpful.
Zach Ettelman | TrustRadius Reviewer

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman | TrustRadius Reviewer

Winmo

Winmo is better than Sales Nav because it gives contact information and much more detailed/insider information that you can't find on LinkedIn.. But both LinkedIn Sales Navigator and Winmo each serves a useful purpose - I use both and find them to work nicely as a pair. While LinkedIn has the most up to date info on individuals, Winmo takes the cake for overall industry and company trends.
Anonymous | TrustRadius Reviewer

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman | TrustRadius Reviewer

Winmo

  • Winmo gave us the opportunity to be qualified for a dream brand
  • Winmo gave us the opportunity to get an RFP for a 150 million dollar account
  • I wouldn't suggest having my job without Winmo. It cuts time exponentially in half.
Kathren Hatayama | TrustRadius Reviewer

Screenshots

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Winmo

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Add comparison