What users are saying about
8 Ratings
15 Ratings
8 Ratings
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Score 6.6 out of 101
15 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Mad Mimi

Mad Mimi is great for someone who wants a very simple user interface for sending out basic, yet professional, emails. Perfect for the beginning business owner. It's full-featured, yet easy to use. It's free for a good number of contacts. There are free and low-cost features that enhance the functionality. Plus, when you go beyond the free plan, it's one of the lowest cost pro plans around. On the downside, there are other email tools that are more sophisticated with built-in templates.
Robbin Block profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Mad Mimi
8.6
WYSIWYG email editor
Adestra
10.0
Mad Mimi
9.6
Dynamic content
Adestra
10.0
Mad Mimi
8.0
Ability to test dynamic content
Adestra
10.0
Mad Mimi
6.5
Landing pages
Adestra
10.0
Mad Mimi
7.7
A/B testing
Adestra
10.0
Mad Mimi
10.0
Email deliverability
Adestra
10.0
Mad Mimi
9.0
List management
Adestra
10.0
Mad Mimi
8.7
Triggered drip sequences
Adestra
10.0
Mad Mimi
9.3
Mobile optimization
Adestra
Mad Mimi
8.6

Reporting & Analytics

Adestra
10.0
Mad Mimi
7.7
Dashboards
Adestra
10.0
Mad Mimi
8.0
Standard reports
Adestra
10.0
Mad Mimi
7.7
Custom reports
Adestra
Mad Mimi
7.3

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Mad Mimi is a leader in terms of Deliverability. Getting those emails in the consumer inboxes is what the game is all about.
  • Setting up email campaigns within Mad Mimi is extremely easy. It opens up a whole new opportunity for businesses of any size.
  • Customer Service and the policing of compliance is top notch. They watch everything in terms of deliverability, or lack there of, should there be bounces, or spam complaints. In the lower tiers of their payment options, having a sound set of rules in terms of compliance helps everyone, as you share an IP Address with several users. If one user is not towing the line, it affects everyone on that IP Address.
Tyler Hanlon profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
  • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
  • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
Tyler Hanlon profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Mad Mimi10.0
Based on 5 answers
I no longer have any use for email service providers in general. But, if I did, I would be very likely to continue using Mad Mimi. While it may lack in learning material, its deliverablity capabilities alone are reason enough to keep using them. Also, if you're well versed in email marketing, or the technical aspects of it at least, the learning material is not of much use. I still think very highly of them, and the people they have working there.
Tyler Hanlon profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Mad Mimi10.0
Based on 1 answer
As I've said previously, it's super simple to use. Great for the email marketing newbie.
Robbin Block profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Mad Mimi is superior to most ESPs that I've used, although it lacks in terms of a learning library, which includes best practices, strategy, expectations, and integration. MailChimp may be a better option for those who require more options, more integration, or more information in terms of reporting. However, that being said, I still think Mad Mimi surpassed the deliverability capabilities of MailChimp, which is of the utmost importance in email marketing.
Tyler Hanlon profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • By recommending MadMimi to our clients we have seen resurgence in returning customers – they trust of knowledge of what will work for them best.
  • We have decided to swap our former e-mail marketing service provider for MadMimi in our own efforts due to the success our clients have been reporting.
Ehren Muhammad profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Mad Mimi

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details