What users are saying about

Adestra

7 Ratings

Mad Mimi

14 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Mad Mimi

14 Ratings
Score 7.4 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Mad Mimi

I used it for email broadcast. I saved the posts I created in PDF form in my own library, and used my own CMS to list past items. I believe the trend in mail systems is to provide public access to archived posts, at least MailChimp is doing this, but this seems unattractive. Mad Mimi may be doing this also. This might be useful in some circumstance. Also, mail list features are migrating into CMS platforms, but this appears to be better handled in the mail systems, like Mad Mimi.
Lincoln Stoller, PhD, CHt profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Mad Mimi
7.9
WYSIWYG email editor
Adestra
10.0
Mad Mimi
9.5
Dynamic content
Adestra
10.0
Mad Mimi
7.3
Ability to test dynamic content
Adestra
10.0
Mad Mimi
5.3
Landing pages
Adestra
10.0
Mad Mimi
6.5
A/B testing
Adestra
10.0
Mad Mimi
Email deliverability
Adestra
10.0
Mad Mimi
8.9
List management
Adestra
10.0
Mad Mimi
8.4
Triggered drip sequences
Adestra
10.0
Mad Mimi
9.0
Mobile optimization
Adestra
Mad Mimi
8.3

Reporting & Analytics

Adestra
10.0
Mad Mimi
7.0
Dashboards
Adestra
10.0
Mad Mimi
7.5
Standard reports
Adestra
10.0
Mad Mimi
7.2
Custom reports
Adestra
Mad Mimi
6.3

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Mad Mimi makes it easy to manage subscribers who are on multiple lists.
  • Mad Mimi has a good email editor/designer.
  • Mad Mimi's drip campaigns are easy to set up and manage.
John Notgrass profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Mad Mimi does not have a lot of list segmenting options.
  • Mad Mimi does not have integrations with as many other SaaS products as other email providers.
John Notgrass profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Mad Mimi10.0
Based on 5 answers
I no longer have any use for email service providers in general. But, if I did, I would be very likely to continue using Mad Mimi. While it may lack in learning material, its deliverablity capabilities alone are reason enough to keep using them. Also, if you're well versed in email marketing, or the technical aspects of it at least, the learning material is not of much use. I still think very highly of them, and the people they have working there.
Tyler Hanlon profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Mad Mimi10.0
Based on 1 answer
As I've said previously, it's super simple to use. Great for the email marketing newbie.
Robbin Block profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Mad Mimi was easier to use to keep readers engaged versus using the apps available on the blog site.
Raven Blue profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • By recommending MadMimi to our clients we have seen resurgence in returning customers – they trust of knowledge of what will work for them best.
  • We have decided to swap our former e-mail marketing service provider for MadMimi in our own efforts due to the success our clients have been reporting.
Ehren Muhammad profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Mad Mimi

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details