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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adform FLOW

    Score8.1 out of 10
    N/AAdform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
    Pricing
    Adform FLOWMagnite
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adform FLOWMagnite
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Adform FLOWMagnite
    Ad Network Integration
    Comparison of Ad Network Integration features of Adform FLOW and Magnite
    Feature
    Adform FLOW
    8.4
    4 Ratings
    13% above category average
    Magnite
    7.5
    2 Ratings
    2% above category average
    Data Transfer8.84 Ratings7.02 Ratings
    DSP integration8.04 Ratings8.02 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Adform FLOW and Magnite
    Feature
    Adform FLOW
    8.0
    4 Ratings
    2% above category average
    Magnite
    8.0
    2 Ratings
    2% above category average
    Ad campaign creation7.54 Ratings8.02 Ratings
    Ad deployment7.74 Ratings8.02 Ratings
    Display advertising9.03 Ratings8.02 Ratings
    Ad display and retargeting segmentation8.04 Ratings8.02 Ratings
    Sequence targeting8.03 Ratings8.02 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Adform FLOW and Magnite
    Feature
    Adform FLOW
    8.0
    4 Ratings
    3% above category average
    Magnite
    7.3
    2 Ratings
    6% below category average
    Ad dashboards9.03 Ratings8.02 Ratings
    Ad performance reports8.04 Ratings7.02 Ratings
    Ad conversion tracking7.54 Ratings7.02 Ratings
    Ad attribution reporting7.54 Ratings8.01 Ratings
    Cross-channel ad management8.73 Ratings8.02 Ratings
    Ad forecasting and optimization7.52 Ratings6.01 Ratings
    Best Alternatives
    Adform FLOWMagnite
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adform FLOWMagnite
    Likelihood to Recommend
    7.7
    (4 ratings)
    9.0
    (2 ratings)
    Support Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Adform FLOWMagnite
    Likelihood to Recommend
    Adform
    One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
    Read full review
    Pros
    Adform
    • Reporting Dashboard
    • Database integration
    • Ease of scheduling & running campaigns
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
    Read full review
    Cons
    Adform
    • Bugs
    • UX of DSP Panel
    • Performance
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
    Read full review
    Support Rating
    Adform
    Reasons are already given in past. They are really slow in support service.
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    No answers on this topic
    Alternatives Considered
    Adform
    Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
    Read full review
    Return on Investment
    Adform
    • CPA reduction 20% in some clients
    • ROAS driven decisions
    • DSP Cost reduction
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
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