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Adform FLOW vs. Magnite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Magnite
Score 8.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Pricing
Adform FLOWMagnite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWMagnite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adform FLOWMagnite
Considered Both Products
Adform FLOW
Verified User
Anonymous
Chose Adform FLOW
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
AM
Anshumali Mishra
Manager Sales & Research
Chose Adform FLOW
First of all it was integrating well with our existing database and secondly costing. We were looking for specific kind of product for our marketing and sales team. Salesforce and Adobe we had also evaluated but they were not offering the customization we needed for our …
Verified User
Anonymous
Chose Adform FLOW
They do not have quite the same case use so a comparison can not be made in a perfect manner. Having said this, Adform FLOW really surprises in its capability to be up to par with one of the best in class for Ad Management as well as having a bit more integrations in its …
Magnite
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Chose Magnite
  • Rubicon Project's deal creation is very simple and fast so multiple deals can be simply created instantly.
  • Rubicon Project's customer service is helpful and very responsive so issues usually get fixed instantly.
  • Rubicon Project's reporting portal is easy to use and has …
Verified User
Anonymous
Chose Magnite
Rubicon had superior client services and monetization techniques.
Features
Adform FLOWMagnite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
Ratings
13% above category average
Magnite
7.5
Ratings
2% above category average
Data Transfer8.80 Ratings7.00 Ratings
DSP integration8.00 Ratings8.00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
Ratings
2% above category average
Magnite
8.0
Ratings
2% above category average
Ad campaign creation7.50 Ratings8.00 Ratings
Ad deployment7.70 Ratings8.00 Ratings
Display advertising9.00 Ratings8.00 Ratings
Ad display and retargeting segmentation8.00 Ratings8.00 Ratings
Sequence targeting8.00 Ratings8.00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
Ratings
3% above category average
Magnite
7.3
Ratings
6% below category average
Ad dashboards9.00 Ratings8.00 Ratings
Ad performance reports8.00 Ratings7.00 Ratings
Ad conversion tracking7.50 Ratings7.00 Ratings
Ad attribution reporting7.50 Ratings8.00 Ratings
Cross-channel ad management8.70 Ratings8.00 Ratings
Ad forecasting and optimization7.50 Ratings6.00 Ratings
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Adform FLOWMagnite
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Medium-sized Companies
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Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
Adform FLOWMagnite
Likelihood to Recommend
7.7
(0 ratings)
9.0
(0 ratings)
Support Rating
6.0
(0 ratings)
-
(0 ratings)
User Testimonials
Adform FLOWMagnite
Likelihood to Recommend
It is well suited for organisations which have big customer base and huge databases. It integrates well with the existing database and the reporting is amazing. The whole team reports can be generated using admin dashboard. Plus the campaign reports are also generated accurately giving all related details. It might not be suitable for small scale companies as that won't be cost efficient.
AM
Anshumali Mishra
Manager Sales & Research
Read full review
Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner. Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
Verified User
Anonymous
Read full review
Pros
  • targeting options
  • ease of use
  • nice reporting options
  • Adform flow User ID - postcookie targeting option in particular.
Verified User
Anonymous
Read full review
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Verified User
Anonymous
Read full review
Cons
  • Customer service
  • Integration & deployment with existing infrastructure
  • Upgrades to the platform
AM
Anshumali Mishra
Manager Sales & Research
Read full review
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
Support Rating
Reasons are already given in past. They are really slow in support service.
AM
Anshumali Mishra
Manager Sales & Research
Read full review
No answers on this topic
Alternatives Considered
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
Verified User
Anonymous
Read full review
  • Rubicon Project's deal creation is very simple and fast so multiple deals can be simply created instantly.
  • Rubicon Project's customer service is helpful and very responsive so issues usually get fixed instantly.
  • Rubicon Project's reporting portal is easy to use and has multiple metrics which allow you to have a detailed report.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
Return on Investment
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
Verified User
Anonymous
Read full review
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
ScreenShots