Adform FLOW vs. SmartyAds DSP

One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.

Incentivized

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.

Incentivized

• Reporting Dashboard
• Database integration
• Ease of scheduling & running campaigns

Incentivized

• Easy-to-use, friendly interface.
• Interesting integrations.

Incentivized

• Bugs
• UX of DSP Panel
• Performance

Incentivized

• Support team is not very good.
• Not a lot of direct traffic, mostly reseller traffic.

Incentivized

Reasons are already given in past. They are really slow in support service.

Incentivized

Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.

Incentivized

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.

Incentivized

• CPA reduction 20% in some clients
• ROAS driven decisions
• DSP Cost reduction

Incentivized

• More inventory, more spend, ore budget, better ROI.
• Fraud issues and refunds, decreasing ROI.

Incentivized