Adform FLOW vs. SmartyAds DSP

It is well suited for organisations which have big customer base and huge databases. It integrates well with the existing database and the reporting is amazing. The whole team reports can be generated using admin dashboard. Plus the campaign reports are also generated accurately giving all related details. It might not be suitable for small scale companies as that won't be cost efficient.

Incentivized

SmartyAds DSP works well when you want to impact the user in all of their journeys across different formats. As it works on CTV, mobile, and desktop, you can try sequential ads between different platforms, which is quite interesting and is a very strong advantage over more focused DSPs like MoPub or Smaato.

Incentivized

• targeting options
• ease of use
• nice reporting options
• Adform flow User ID - postcookie targeting option in particular.

Incentivized

• Easy-to-use, friendly interface.
• Interesting integrations.

Incentivized

• Customer service
• Integration & deployment with existing infrastructure
• Upgrades to the platform

Incentivized

• Support team is not very good.
• Not a lot of direct traffic, mostly reseller traffic.

Incentivized

Reasons are already given in past. They are really slow in support service.

Incentivized

Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.

Incentivized

SmartyAds is more related to Cheetah than to MoPub or Smaato because these last two put a lot of focus on having direct unfiltered access to the publishers. At the same time, Cheetah and SmartyAds are mostly resellers. I believe that if you need a vast amount of traffic, you can use them, but you need to ix in some direct publishers to improve the quality of the campaigns.

Incentivized

• CPA reduction 20% in some clients
• ROAS driven decisions
• DSP Cost reduction

Incentivized

• More inventory, more spend, ore budget, better ROI.
• Fraud issues and refunds, decreasing ROI.

Incentivized