What users are saying about
62 Ratings
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Score 8.4 out of 100
3 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Remarkety

Well-suited: For marketing automation of an eCommerce store, increasing revenue by abandoned cart recovery, personalized coupons, and follow-up emails with newsletters and product recommendations. The additional revenue stream from re-marketing across social media.
Not suited: for an online store with just a few products, it would be too complicated and expensive to run.
Adam Farrell | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.3
Remarkety
Data Transfer
Adobe Advertising Cloud
9.1
Remarkety
DSP integration
Adobe Advertising Cloud
9.5
Remarkety

Ad Campaigns

Adobe Advertising Cloud
8.0
Remarkety
8.3
Ad campaign creation
Adobe Advertising Cloud
7.7
Remarkety
8.5
Ad deployment
Adobe Advertising Cloud
7.9
Remarkety
8.0
Display advertising
Adobe Advertising Cloud
7.9
Remarkety
8.0
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.2
Remarkety
9.0
Sequence targeting
Adobe Advertising Cloud
8.4
Remarkety
8.0

Ad Reporting & Analytics

Adobe Advertising Cloud
9.1
Remarkety
7.9
Ad dashboards
Adobe Advertising Cloud
9.1
Remarkety
7.5
Ad performance reports
Adobe Advertising Cloud
9.0
Remarkety
8.0
Ad conversion tracking
Adobe Advertising Cloud
9.0
Remarkety
8.0
Ad attribution reporting
Adobe Advertising Cloud
9.1
Remarkety
7.5
Cross-channel ad management
Adobe Advertising Cloud
8.8
Remarkety
7.5
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
Remarkety
9.0

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Remarkety

  • Newsletter functionality
  • Segmentation of contacts
  • Library of pre-made email templates
  • Easy follow-up with customers and prospects
Michael Brennan | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Remarkety

  • While there are several templates, their quality of design could be improved.
  • The social media integration is a great idea, but not very straight-forward to use.
  • The drag and drop editor is buggy - causing restarts of the browser.
Adam Farrell | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Remarkety

No score
No answers yet
No answers on this topic

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Remarkety

No score
No answers yet
No answers on this topic

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.8
Based on 4 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Remarkety

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Remarkety

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Remarkety

We evaluated several apps for email marketing and automation and we selected Remarkety for its inbuilt eCommerce functionality. The other solutions were more general in nature, missing that seamless integration with eCommerce stores selling physical products.
Michael Brennan | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Remarkety

  • Increased revenue from addressing the customers who abandoned the checkout.
  • Time savings from automatic uploading of contacts for re-marketing campaigns.
  • Extra customers who are targeted based on their browsing the products without initially buying anything.
Adam Farrell | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Remarkety

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.4
Remarkety
8.5

Likelihood to Renew

Adobe Advertising Cloud
1.8
Remarkety

Usability

Adobe Advertising Cloud
9.0
Remarkety

Support Rating

Adobe Advertising Cloud
3.8
Remarkety

Implementation Rating

Adobe Advertising Cloud
8.0
Remarkety

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