Adobe Advertising Cloud vs. WideOrbit

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.8 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
WideOrbit
Score 10.0 out of 10
N/A
WideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.N/A
Pricing
Adobe Advertising CloudWideOrbit
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising CloudWideOrbit
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adobe Advertising CloudWideOrbit
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.7
8 Ratings
10% below category average
WideOrbit
7.0
1 Ratings
5% below category average
Data Transfer6.98 Ratings7.01 Ratings
DSP integration6.58 Ratings7.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
6.0
9 Ratings
26% below category average
WideOrbit
7.8
2 Ratings
0% below category average
Ad campaign creation7.19 Ratings00 Ratings
Ad deployment7.19 Ratings7.02 Ratings
Display advertising4.89 Ratings8.01 Ratings
Ad display and retargeting segmentation5.49 Ratings8.01 Ratings
Sequence targeting5.48 Ratings8.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
6.9
9 Ratings
12% below category average
WideOrbit
7.8
2 Ratings
0% above category average
Ad dashboards6.39 Ratings8.01 Ratings
Ad performance reports6.09 Ratings10.02 Ratings
Ad conversion tracking7.57 Ratings6.01 Ratings
Ad attribution reporting6.78 Ratings7.01 Ratings
Cross-channel ad management7.88 Ratings6.02 Ratings
Ad forecasting and optimization7.38 Ratings10.02 Ratings
Best Alternatives
Adobe Advertising CloudWideOrbit
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Google Marketing Platform
Google Marketing Platform
Score 9.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudWideOrbit
Likelihood to Recommend
7.4
(16 ratings)
10.0
(3 ratings)
Likelihood to Renew
1.8
(2 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
3.3
(4 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Advertising CloudWideOrbit
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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WideOrbit
I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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WideOrbit
  • Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
  • It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
  • Very user friendly and efficient to use.
  • The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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WideOrbit
  • Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
  • would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
  • offer a monthly calendar of training opportunities like Nielsen offers
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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WideOrbit
No answers on this topic
Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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WideOrbit
No answers on this topic
Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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WideOrbit
No answers on this topic
Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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WideOrbit
No answers on this topic
Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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WideOrbit
I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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WideOrbit
  • The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit
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ScreenShots