What users are saying about
8 Ratings
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Score 8.3 out of 101
2 Ratings
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Score 8 out of 101

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Likelihood to Recommend

Adobe Advertising Cloud

Adobe Advertising Cloud, in my opinion, is one of the best marketing management tools available in the market. Given its steep price range, it is definitely better suited for mid to large corporations. Its easy integration with Adobe Creative Cloud, and a whole host of other applications, which makes it very functional to use.
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WideOrbit

I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
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Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.5
WideOrbit
7.0
Data Transfer
Adobe Advertising Cloud
9.5
WideOrbit
7.0
DSP integration
Adobe Advertising Cloud
9.5
WideOrbit
7.0

Ad Campaigns

Adobe Advertising Cloud
8.5
WideOrbit
8.0
Ad campaign creation
Adobe Advertising Cloud
8.9
WideOrbit
Ad deployment
Adobe Advertising Cloud
7.5
WideOrbit
8.0
Display advertising
Adobe Advertising Cloud
8.4
WideOrbit
8.0
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.5
WideOrbit
8.0
Sequence targeting
Adobe Advertising Cloud
9.0
WideOrbit
8.0

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
WideOrbit
6.8
Ad dashboards
Adobe Advertising Cloud
8.9
WideOrbit
8.0
Ad performance reports
Adobe Advertising Cloud
8.6
WideOrbit
8.0
Ad conversion tracking
Adobe Advertising Cloud
9.0
WideOrbit
6.0
Ad attribution reporting
Adobe Advertising Cloud
9.5
WideOrbit
7.0
Cross-channel ad management
Adobe Advertising Cloud
8.8
WideOrbit
6.0
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
WideOrbit
6.0

Pros

  • Using one platform I can manage my campaigns across multiple channels like social media, email marketing and even ad placements on specific websites.
  • The Adobe Analytics provides site data with audience segmentation to help make better-targeted decisions for clients.
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  • WideOrbit does a good job of helping to maintain revenues associated with TV and digital sales.
  • WideOrbit also does a good job of allowing different people to manipulate necessary things to make sure dollars are accounted for and spots air.
  • WideOrbit is fairly user-friendly, and when it does get hung up, they provide excellent customer service support.
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Cons

  • The initial learning curve with such exhaustive software tools can be very daunting.
  • Some of the automation scripts for managing workflows can be made more intuitive.
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  • The speed in which it takes certain areas of the software to load is one area I would think that needs improvement.
  • Some of the functionality or ease of use among the different areas for reporting can be difficult, and many times are universal in nature, so that can be tough.
  • In one particular instance, the need to be able to preempt more than one station at a time, this would be helpful. If you are trying to do a clean sweep of something, having to stop and change stations can be cumbersome.
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Support

Adobe Advertising Cloud7.0
Based on 1 answer
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

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I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
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Return on Investment

  • Adobe Advertising Cloud has helped reduce the average amount of time it takes us to acquire a new customer.
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  • Since I'm not privy to the costs associated with this software, I can't speak to what the overall ROI is. However, I can say that this system is far better than previous systems of it's nature.
  • As far as what the software is used for, I would say that WideOrbit is one of the better software's out there. It isn't perfect by any means, but it is far better than others out there. It is much more user friendly, and since time is money for our sales team, I would say it is much more user friendly on the time aspect.
  • I think as far as what impact it has had on our overall business, I would say it is a positive one. We use it all day everyday, so I feel confident in saying that it has certainly made what we do easier.
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Pricing Details

Adobe Advertising Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WideOrbit

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details