Adobe Analytics vs. Sweetspot, by ClickDimensions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.3 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Sweetspot, by ClickDimensions
Score 8.0 out of 10
N/A
Sweetspot Marketing Intelligence, from ClickDimensions (acquired March 2019) is a marketing analytics platform that combines report automation and data governance with marketing campaign and channel analytics. It is available via a browser or any mobile device. The solution also is used to visualize, present, distribute, and deliver reports, boasting an extensive visualization library, storytelling functionalities, and dashboard personalization to allow users to tell impactful stories branded…N/A
Pricing
Adobe AnalyticsSweetspot, by ClickDimensions
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe AnalyticsSweetspot, by ClickDimensions
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe AnalyticsSweetspot, by ClickDimensions
Top Pros
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User Ratings
Adobe AnalyticsSweetspot, by ClickDimensions
Likelihood to Recommend
8.0
(158 ratings)
8.0
(1 ratings)
Likelihood to Renew
9.6
(43 ratings)
-
(0 ratings)
Usability
7.2
(34 ratings)
-
(0 ratings)
Availability
9.3
(18 ratings)
-
(0 ratings)
Performance
7.3
(16 ratings)
-
(0 ratings)
Support Rating
6.1
(59 ratings)
-
(0 ratings)
In-Person Training
4.1
(5 ratings)
-
(0 ratings)
Online Training
7.5
(6 ratings)
-
(0 ratings)
Implementation Rating
8.8
(18 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.6
(7 ratings)
-
(0 ratings)
Product Scalability
9.1
(2 ratings)
-
(0 ratings)
Professional Services
6.8
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsSweetspot, by ClickDimensions
Likelihood to Recommend
Adobe
Adobe Analytics is suitable for a large enterprise environment, where the data needs of users is broad and varied. The reporting options here are excellent, as the ability to build custom reports with a view that reflects their specific needs is excellent. Expect confusion over naming conventions, which feel very linked to web reporting in the late 90s/early 00s. For smaller teams or where there is less of a need/capacity to deeply interrogate the data, then Google Analytics is a more intuitive, learnable alternative. Cost is also likely to be a factor when choosing Adobe Analytics - costs can scale steeply.
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ClickDimensions
We use ClickDimensions to integrate the sales and operations team here. You're able to run your entire marketing operation in one place which streamlines the onboarding of new clients and new employees to use the software. It provides solid reports of your data all in one place which is incredibly helpful.
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Pros
Adobe
  • Adobe Analytics comes with an in-built workspace, which is a drag-and-drop canvas for custom analysis and visualizations.
  • This tool is always being improved to provide the most up-to-date features and ways to make work easier and effective.
  • I like the approach and we'll planned and organized training session from each specher.
  • Unparalleled support available 24/7.
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ClickDimensions
  • Integration with other software.
  • Connects departments.
  • Versatile
  • Easy to use.
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Cons
Adobe
  • Might be a bit expensive for Startups or Small businesses.
  • Learning and getting accustomed to the software and all it's features might take a bit of inestment of time & effort.
  • Sometimes the software gets a bit slow. So you need to keep up with it.
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ClickDimensions
  • A bit clunky.
  • Formatting issues.
  • Settings
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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ClickDimensions
No answers on this topic
Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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ClickDimensions
No answers on this topic
Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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ClickDimensions
No answers on this topic
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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ClickDimensions
No answers on this topic
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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ClickDimensions
No answers on this topic
In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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ClickDimensions
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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ClickDimensions
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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ClickDimensions
No answers on this topic
Alternatives Considered
Adobe
Adobe analytics provides great customer support with integration with third party apps very easily which makes it a reliable tool for analysing the data along with future forecasting of data using predictive analytics. It provides segment metrics which helps in understanding the data in various segments where we can use different metrics allocation like linear, last touch etc.
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ClickDimensions
No answers on this topic
Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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ClickDimensions
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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ClickDimensions
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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ClickDimensions
No answers on this topic
Return on Investment
Adobe
  • It has helped us know where to focus our optimization efforts, and then analyze those optimization tests in greater detail than we otherwise could. This has decreased cost per lead and increased our marketing efficiency.
  • It has given us data to understand how pages, sections, and sites perform. This has enabled us to make informed decisions about future releases and changes, or needed adjustments. This has in turn, saved marketing dollars.
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ClickDimensions
  • Detailed progress reports.
  • Form distribution.
  • Email marketing
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