Adobe Analytics review
January 24, 2022
Adobe Analytics review
Score 10 out of 10
Overall Satisfaction with Adobe Analytics
Adobe Analytics is used to gather, clean up, map, process, and report on digital analytics data for all business websites, online shops, and commerce sites, as well as all apps that are guest-facing. Different teams manage different sections of analytics depending on the business line. My team uses app data, including implementation, processing, and dashboard building.
- workspace dashboards have come a long way, improved functionality greatly, especially multiple report suite usage functionality
- variable processing is relatively easy with the newish processing rules not interfering with each other
- data is more reliable than other digital data sources
- processing times are very long and it can take hours to build a dashboard
- the interface needs some work to improve client-facing report looks
- out of box variables sometimes are not usable
- product improvements led by data analysis
- automated reporting
- robust reporting helps stay informed on data quality
Support for Adobe Analytics is ok, it used to be worse years ago. Now, the technology team at Adobe is way more knowledgeable on the product itself as well as the implementation. They also study your custom implementation and have good knowledge of where your company stands. Dedicated support is something worth considering.
Do you think Adobe Analytics delivers good value for the price?
Are you happy with Adobe Analytics's feature set?
Did Adobe Analytics live up to sales and marketing promises?
Did implementation of Adobe Analytics go as expected?
Would you buy Adobe Analytics again?
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
Services are fine if you invest in your dedicated support. It's always a good idea to have your own technician since they learn your specific implementation and know it so well, sometimes they can recommend improvements. I would go with the paid service of having your own support person at Adobe. Otherwise, general service can be slow and time-consuming.
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
If you have a website that generates income or an online shop I do not think there is a better tool to implement and use than Adobe Analytics. It brings a range of variables that are very helpful to understand your user behavior and website functionality and help make optimizations.