Powerful platform with extensive functionality and strong integrations to other products.
Partner at web analytics consultancy with deep SiteCatalyst expertise provides a very detailed review. Strong points are product platform functionality and powerful pre-built integrations to other products. Some reservations about UI design and customer service.
Overall Satisfaction with Adobe SiteCatalyst
Overall Adobe SiteCatalyst Rating
What Adobe SiteCatalyst does well
Adobe SiteCatalyst does a good job at providing a platform for collecting website behavioral data. It has many variables that can be used and can be adapted to meet many business needs.
Where Adobe SiteCatalyst could improve
- Adobe SiteCatalyst does not do a great job at tracking online marketing campaigns. It does not have great multi-visit campaign attribution or statistical modeling built-in
- Adobe SiteCatalyst does not do well at providing segment comparisons, which require an add-on product (Adobe Discover).
- Adobe SiteCatalyst does not provide Pathing capabilities across multiple visits.
ROI on Adobe SiteCatalyst purchase
Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
Likelihood to Renew Adobe SiteCatalyst
While there are other tools out there, customers who truly take advantage of Adobe SiteCatalyst's capabilities are likely to renew. Those only using a portion of its functionality may consider switching to Google Analytics, which has a simpler interface and often a cheaper cost.
Using Adobe SiteCatalyst
Adobe SiteCatalyst Users and Roles
30 - Adobe SiteCatalyst is normally used by web analysts, online marketers, product managers, campaign managers and website designers.
Adobe SiteCatalyst Support Headcount Required
2 - Normally Adobe SiteCatalyst is supported by one product owner and one or more developers. The product owner manages the relationship with Adobe, understands the product, may do in-house training, etc. Developers are responsible for writing the code required to capture the desired data in SiteCatalyst variables.
Key Adobe SiteCatalyst Use Cases
Adobe SiteCatalyst is used to provide directional guidance for improving websites. Using data collected about website use, web analysts can suggest website improvements that will improve conversion rates.
Innovative Uses of Adobe SiteCatalyst
Future Planned Uses of Adobe SiteCatalyst
Evaluating Adobe SiteCatalyst and Competitors
Products Replaced by Adobe SiteCatalyst
Many clients switch to Adobe SiteCatalyst from a competing web analytics product (Webtrends, Coremetrics, etc.) or choose to upgrade from Google Analytics, which is a free product in the space. - Most reasons for switching have to do with data ownership, extended features and inclusion of web analytics in an overall marketing suite including things like testing and content management.
Adobe SiteCatalyst Alternatives Considered
Webtrends, Coremetrics, Google Analytics
Key Adobe SiteCatalyst Differentiators
Adobe SiteCatalyst Evaluation Lessons
Adobe SiteCatalyst Implementation Rating and Lessons
Adobe SiteCatalyst Implementation Rating and Lessons
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
Adobe SiteCatalyst Implementation Details / Implementation Partner
- Vendor implemented
- Implemented in-house
- Professional services company
Adobe SiteCatalyst Implementation Phases
Change Management Lessons
Adobe SiteCatalyst Implementation Issues
Adobe SiteCatalyst Training
Methods Used for Adobe SiteCatalyst Training
- Online training
- In-person training
Adobe SiteCatalyst In-Person Training Rating
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
Adobe SiteCatalyst Online Training Rating
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Ease of Adobe SiteCatalyst Training
I have found that Adobe SiteCatalyst is a difficult product to learn, but more and more resources are now available to help with this including a publicly available book on the product.
Configuring Adobe SiteCatalyst
Adobe SiteCatalyst Configurability Rating and Impressions
Adobe SiteCatalyst Configuration Lessons
Adobe SiteCatalyst UI Customization
Adobe SiteCatalyst Extensibility and Code Customization
Additional Adobe SiteCatalyst Customization
Adobe SiteCatalyst is more of a platform than a product. It does very little out-of-the-box, so it is meant to be customized for your organizational needs. Each organization needs to determine what website KPI's should be set as success events and which breakdowns should be provided using eVars, etc.
Adobe SiteCatalyst Support
Overall Support Rating for Adobe SiteCatalyst
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
Adobe SiteCatalyst Customer Support Pros and Cons
Adobe SiteCatalyst Premium Support
Adobe SiteCatalyst Bug Resolution
Exceptional Examples of Adobe SiteCatalyst Support
Using Adobe SiteCatalyst
Overall Adobe SiteCatalyst Usability Rating
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
Adobe SiteCatalyst Usability Pros and Cons
Easy Tasks in Adobe SiteCatalyst
Difficult Tasks in Adobe SiteCatalyst
Mobile Interface Availability and Impressions
Adobe SiteCatalyst Reliability
Adobe SiteCatalyst Scaleability Rating
Adobe SiteCatalyst Availability Rating
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Adobe SiteCatalyst Performance Rating
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
Integrating Adobe SiteCatalyst
Ease of Integrating with Adobe SiteCatalyst
Systems Integrated with Adobe SiteCatalyst
- E-mail tools like ExactTarget, Responsys
- CRM tools like Salesforce.com
- Marketing Automation tools like Eloqua & Marketo
- Voice of Customer tools like OpinionLab and Foresee Results
- Customer experience tools like Tealeaf and ClickTale
Many 3rd party products can be integrated with Adobe SiteCatalyst using the Genesis (API) integrations that have been built over the years. These integrations are a great way to combine data from multiple tools and are a key differentiator for Adobe SiteCatalyst over other web analytics tools.
Future Adobe SiteCatalyst Integration Plans
Adobe SiteCatalyst Integration Lessons
Relationship with Adobe
Adobe Pre-Sale Rating
Adobe SiteCatalyst has a reputation of costing more than other tools and the sales process can be vague at times. I have found that the sales people do not go as deep as you would like with the product and that key implementation considerations can be glossed over in the sales process. I have also seen cases where customers have "over-bought" products and features they did not need.
In the post-sales process, I have found that there is often not a great hand-off between items discussed during the sales process to the team in charge of the actual implementation.
Key Negotiation Points
My main advice would be to learn as much as you can about the product before entering the sales process. Most clients buying the product are ignorant of its features and as a result end up buying the wrong stuff and paying a price for it later. I suggest going to training before you buy the product or reading as much as you can about the product ahead of time. Even better, talk to a product expert and have them coach you throughout the buying process.