Powerful platform with extensive functionality and strong integrations to other products.
Please provide some examples of things that Adobe SiteCatalyst does particularly well.
Please provide some examples of areas where Adobe SiteCatalyst has room for improvement.
- Adobe SiteCatalyst does not do a great job at tracking online marketing campaigns. It does not have great multi-visit campaign attribution or statistical modeling built-in
- Adobe SiteCatalyst does not do well at providing segment comparisons, which require an add-on product (Adobe Discover).
- Adobe SiteCatalyst does not provide Pathing capabilities across multiple visits.
What positive or negative impact (i.e. Return on Investment or ROI) has Adobe SiteCatalyst had on your overall business objectives?
How many people in your company use Adobe SiteCatalyst? What business functions do they represent?
How many people do you have in-house to support Adobe SiteCatalyst on an on-going basis. Describe the types of people or skills required to support Adobe SiteCatalyst.
- 2 - Normally Adobe SiteCatalyst is supported by one product owner and one or more developers. The product owner manages the relationship with Adobe, understands the product, may do in-house training, etc. Developers are responsible for writing the code required to capture the desired data in SiteCatalyst variables.
What are the 3-5 most important use cases for this product in your organization?
What are some unexpected or innovative ways that your organization has been able to use Adobe SiteCatalyst?
Evaluation and Selection
Did Adobe SiteCatalyst replace another product in your organization? What products did you replace and why did you want to replace them?
- Many clients switch to Adobe SiteCatalyst from a competing web analytics product (Webtrends, Coremetrics, etc.) or choose to upgrade from Google Analytics, which is a free product in the space. - Most reasons for switching have to do with data ownership, extended features and inclusion of web analytics in an overall marketing suite including things like testing and content management.
Which other products were on your short list as alternatives to Adobe SiteCatalyst? What made you choose Adobe SiteCatalyst over the alternatives?
On a scale of 1-10, how satisfied were you with the implementation? Do you have any key insights regarding implementation of Adobe SiteCatalyst?
How did your organization implement Adobe SiteCatalyst?
What kind of training did your organization get on Adobe SiteCatalyst?
On a scale of 1-10, how would you rate the online training? Why do you give it this rating?
Any additional configuration or customization that you did for Adobe SiteCatalyst that you want to mention?
- Adobe SiteCatalyst is more of a platform than a product. It does very little out-of-the-box, so it is meant to be customized for your organizational needs. Each organization needs to determine what website KPI's should be set as success events and which breakdowns should be provided using eVars, etc.
On a scale of 1-10, how would you rate the overall support for Adobe SiteCatalyst? Why do you give it this rating?
Please rate customer support for Adobe SiteCatalyst for each of these factors .
On a scale of 1-10, how would you rate Adobe SiteCatalyst's overall usability? Why do you give it this rating?
Please rate Adobe SiteCatalyst for each of the factors on the System Usability Scale.
On a scale of 1-10, how would you rate the product's overall availability? Why do you give it this rating?
What systems have you integrated or attempted to integrate with? What is the depth of integration and how difficult was it to achieve?
Many 3rd party products can be integrated with Adobe SiteCatalyst using the Genesis (API) integrations that have been built over the years. These integrations are a great way to combine data from multiple tools and are a key differentiator for Adobe SiteCatalyst over other web analytics tools.
- E-mail tools like ExactTarget, Responsys
- CRM tools like Salesforce.com
- Marketing Automation tools like Eloqua & Marketo
- Voice of Customer tools like OpinionLab and Foresee Results
- Customer experience tools like Tealeaf and ClickTale
On a scale of 1-10, how easy was the vendor to work with during the sales process? Why do you give them this rating?
- Adobe SiteCatalyst has a reputation of costing more than other tools and the sales process can be vague at times. I have found that the sales people do not go as deep as you would like with the product and that key implementation considerations can be glossed over in the sales process. I have also seen cases where customers have "over-bought" products and features they did not need.
In the post-sales process, I have found that there is often not a great hand-off between items discussed during the sales process to the team in charge of the actual implementation.
What were the principle terms that you were able to negotiate with the vendor?
- My main advice would be to learn as much as you can about the product before entering the sales process. Most clients buying the product are ignorant of its features and as a result end up buying the wrong stuff and paying a price for it later. I suggest going to training before you buy the product or reading as much as you can about the product ahead of time. Even better, talk to a product expert and have them coach you throughout the buying process.