Marketing Automation Report
Free Buyers Guide for Marketing Automation Software
Access Button

Registration required to read this review

 386
 4
 1

Adobe SiteCatalyst Review

4.5

Powerful platform with extensive functionality and strong integrations to other products.

Partner at web analytics consultancy with deep SiteCatalyst expertise provides a very detailed review. Strong points are product platform functionality and powerful pre-built integrations to other products. Some reservations about UI design and customer service.

Overall Satisfaction with Adobe SiteCatalyst

Overall Adobe SiteCatalyst Rating

9/10
This review9
Adobe SiteCatalyst Average8.1
Web Analytics/Visitor ID Average7.9

What Adobe SiteCatalyst does well

Adobe SiteCatalyst does a good job at providing a platform for collecting website behavioral data. It has many variables that can be used and can be adapted to meet many business needs.

Where Adobe SiteCatalyst could improve

  • Adobe SiteCatalyst does not do a great job at tracking online marketing campaigns. It does not have great multi-visit campaign attribution or statistical modeling built-in
  • Adobe SiteCatalyst does not do well at providing segment comparisons, which require an add-on product (Adobe Discover).
  • Adobe SiteCatalyst does not provide Pathing capabilities across multiple visits.

ROI on Adobe SiteCatalyst purchase

Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.

Likelihood to Renew Adobe SiteCatalyst

9/10
While there are other tools out there, customers who truly take advantage of Adobe SiteCatalyst's capabilities are likely to renew. Those only using a portion of its functionality may consider switching to Google Analytics, which has a simpler interface and often a cheaper cost.
This review9
Adobe SiteCatalyst Average8.3
Web Analytics/Visitor ID Average8.1

Using Adobe SiteCatalyst

Adobe SiteCatalyst Users and Roles

30 - Adobe SiteCatalyst is normally used by web analysts, online marketers, product managers, campaign managers and website designers.

Adobe SiteCatalyst Support Headcount Required

2 - Normally Adobe SiteCatalyst is supported by one product owner and one or more developers.  The product owner manages the relationship with Adobe, understands the product, may do in-house training, etc. Developers are responsible for writing the code required to capture the desired data in SiteCatalyst variables.

Key Adobe SiteCatalyst Use Cases

Adobe SiteCatalyst is used to provide directional guidance for improving websites. Using data collected about website use, web analysts can suggest website improvements that will improve conversion rates.

Innovative Uses of Adobe SiteCatalyst

Future Planned Uses of Adobe SiteCatalyst

Evaluating Adobe SiteCatalyst and Competitors

Products Replaced by Adobe SiteCatalyst

Many clients switch to Adobe SiteCatalyst from a competing web analytics product (Webtrends, Coremetrics, etc.) or choose to upgrade from Google Analytics, which is a free product in the space.  - Most reasons for switching have to do with data ownership, extended features and inclusion of web analytics in an overall marketing suite including things like testing and content management.

Adobe SiteCatalyst Alternatives Considered

Webtrends, Coremetrics, Google Analytics

Key Adobe SiteCatalyst Differentiators

Adobe SiteCatalyst Evaluation Lessons

Adobe SiteCatalyst Implementation Rating and Lessons

Adobe SiteCatalyst Implementation Rating and Lessons

5/10
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
This review5
Adobe SiteCatalyst Average4.6
Web Analytics/Visitor ID Average8.2

Adobe SiteCatalyst Implementation Details / Implementation Partner

  • Vendor implemented
  • Implemented in-house
  • Professional services company

Adobe SiteCatalyst Implementation Phases

Change Management Lessons

Adobe SiteCatalyst Implementation Issues

Adobe SiteCatalyst Training

Methods Used for Adobe SiteCatalyst Training

  • Online training
  • In-person training
  • Self-taught

Adobe SiteCatalyst In-Person Training Rating

6/10
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
This review6
Adobe SiteCatalyst Average4.3
Web Analytics/Visitor ID Average7

Adobe SiteCatalyst Online Training Rating

The online training for Adobe SiteCatalyst consists of short product videos.  These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.

Ease of Adobe SiteCatalyst Training

I have found that Adobe SiteCatalyst is a difficult product to learn, but more and more resources are now available to help with this including a publicly available book on the product.

Configuring Adobe SiteCatalyst

Adobe SiteCatalyst Configurability Rating and Impressions

Adobe SiteCatalyst Configuration Lessons

Adobe SiteCatalyst UI Customization

Adobe SiteCatalyst Extensibility and Code Customization

Additional Adobe SiteCatalyst Customization

Adobe SiteCatalyst is more of a platform than a product. It does very little out-of-the-box, so it is meant to be customized for your organizational needs. Each organization needs to determine what website KPI's should be set as success events and which breakdowns should be provided using eVars, etc.

Adobe SiteCatalyst Support

Overall Support Rating for Adobe SiteCatalyst

7/10
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
This review7
Adobe SiteCatalyst Average5.4
Web Analytics/Visitor ID Average7.9

Adobe SiteCatalyst Customer Support Pros and Cons

/10
PositivesNegatives
None
None

Adobe SiteCatalyst Premium Support

No

Adobe SiteCatalyst Bug Resolution

Exceptional Examples of Adobe SiteCatalyst Support

Using Adobe SiteCatalyst

Overall Adobe SiteCatalyst Usability Rating

7/10
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
This review7
Adobe SiteCatalyst Average7.8
Web Analytics/Visitor ID Average7.8

Adobe SiteCatalyst Usability Pros and Cons

/10
PositivesNegatives
None
None

Easy Tasks in Adobe SiteCatalyst

Difficult Tasks in Adobe SiteCatalyst

Mobile Interface Availability and Impressions

Adobe SiteCatalyst Reliability

Adobe SiteCatalyst Scaleability Rating

Adobe SiteCatalyst Availability Rating

9/10
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
This review9
Adobe SiteCatalyst Average9.3
Web Analytics/Visitor ID Average9.4

Adobe SiteCatalyst Performance Rating

7/10
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
This review7
Adobe SiteCatalyst Average8
Web Analytics/Visitor ID Average8.8

Integrating Adobe SiteCatalyst

Ease of Integrating with Adobe SiteCatalyst

Systems Integrated with Adobe SiteCatalyst

  • E-mail tools like ExactTarget, Responsys
  • CRM tools like Salesforce.com
  • Marketing Automation tools like Eloqua & Marketo
  • Voice of Customer tools like OpinionLab and Foresee Results
  • Customer experience tools like Tealeaf and ClickTale
Many 3rd party products can be integrated with Adobe SiteCatalyst using the Genesis (API) integrations that have been built over the years. These integrations are a great way to combine data from multiple tools and are a key differentiator for Adobe SiteCatalyst over other web analytics tools.

Future Adobe SiteCatalyst Integration Plans

Types of Integration

Adobe SiteCatalyst Integration Lessons

Relationship with Adobe

Adobe Pre-Sale Rating

Adobe SiteCatalyst has a reputation of costing more than other tools and the sales process can be vague at times. I have found that the sales people do not go as deep as you would like with the product and that key implementation considerations can be glossed over in the sales process.  I have also seen cases where customers have "over-bought" products and features they did not need.

In the post-sales process, I have found that there is often not a great hand-off between items discussed during the sales process to the team in charge of the actual implementation.

Adobe Post-Sale Rating

Key Negotiation Points

My main advice would be to learn as much as you can about the product before entering the sales process. Most clients buying the product are ignorant of its features and as a result end up buying the wrong stuff and paying a price for it later.  I suggest going to training before you buy the product or reading as much as you can about the product ahead of time. Even better, talk to a product expert and have them coach you throughout the buying process.

Dealing with Adobe

This review covers Adobe SiteCatalyst version 15

About the Reviewer

About Adobe SiteCatalyst

This review covers Adobe SiteCatalyst version 15
Associated Tags
Enterprise
SaaS