Adobe Analytics provides in-depth data scaling across multiple digital platforms.
Updated February 07, 2022

Adobe Analytics provides in-depth data scaling across multiple digital platforms.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

My organization uses Adobe Analytics to track multiple data points across multiple platforms that we provide. It is used as the official analytics tool for providing data that is considered "official" in determining whether or not company goals are being met. We also use it to create automated daily/weekly/monthly email reports to employees who need to follow data but don't need access to the suite.
  • Sending reports automatically via email with a PDF attachment.
  • Customizable data sets.
  • Broad range of types of data collection (i.e. page views, unique visitors, actions)
  • Running custom reports can be time consuming from a loading standpoint.
  • Menu system is sometimes difficult to navigate.
  • Website analytics lag behind about an hour, whereas other analytics tools track in or near real-time.
  • In-depth data history across multiple years aids in creating future goals.
  • Our organization was able to seamlessly transition data from outright web domains to a series of subdomains.
  • Working with Adobe Analytics, we were able to add support for tracking analytics in our proprietary mobile app.
Versus the other two analytics tools used by my organization, Adobe Analytics provides more in-depth and "fine-tunable" analytics. It is used as the official source of data when conducting reports for company data. Adobe Analytics is also the official tool used in my organization because it is able to track analytics across our websites, mobile app, and audio streaming all in one place.
Adobe Analytics is a powerful tool that is able to capture multiple
levels of data, provide reports on an automatic schedule, and is capable
of tracking data across multiple platforms such as websites, mobile
apps, and streaming services. The main drawback of the product is [that] there
is a steep learning curve that comes with the sheer scale of
customization and tracking options.

Customer Experience

I have personally never run into a situation where I needed to contact Adobe Analytics support. My organization has its own digital support team who provide assistance with Adobe Analytics in relation to how I use the product. I have used our organization's team when I needed assistance updating recurring automatic reports and to find page reports that were recategorized after a corporate change in website hierarchy.
Adobe Analytics is my organization's official source of data collecting for KPI's in our digital segment. It is a powerful tool for collecting analytics and provides a wide range of metrics on the multiple websites we oversee. Having said that, I tend to use Google Analytics and more in my day-to-day work. They are much faster in pulling basic numbers that I use in my role and both are able to track numbers and web traffic in near real-time, while Adobe Analytics numbers tend to lag behind by 30 minutes to an hour.
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
In my experience using other analytics tools like Google Analytics and, Adobe Analytics is by far the slowest of the three to load. Google and load about as quickly as any other website, but Adobe Analytics takes 30-40 seconds upon an initial load to my dashboard and 30-45 seconds to load each page thereafter. It feels slow especially when I am navigating multiple segments and reloading reports in different time segments.

Do you think Adobe Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Analytics's feature set?


Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?