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Adobe Analytics Review: "Adobe SiteCatalyst: Great software, difficult learning curve"
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Nicholas Dragon profile photo
Updated December 04, 2014

Adobe Analytics Review: "Adobe SiteCatalyst: Great software, difficult learning curve"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Software Version
15
Modules Used
SiteCatalyst

Overall Satisfaction with Adobe Analytics

  • Provides highly detailed reports on very specific metrics.
  • Reports are very easy to share and understand.
  • Able to assign customizable measurement perimeters.
  • Identify poor performing web pages.
  • Track success of digital marketing campaigns.
  • Learning how to use SiteCatalyst is quite difficult.
  • Initial implementation of software is challenging.
  • Support is less than helpful in most cases.
  • We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.
Primarily, we compared SiteCatalyst with Google Analytics. We found that when using Google Analytics, Google retains ownership of the information gathered and generated by our website. Not owning our data made our organization uncomfortable, which is one of the main reasons we went with Adobe.
We are satisfied with the product performance and are not seeking alternative solutions. Once you learn how to use this software effectively, it becomes very valuable. You just have to struggle through the learning curve.
Overall, SiteCatalyst is an amazing program. If you can get through the difficulties of implementation and learning how to effectively use the software, it can do great things for your company. Make sure to negotiate extensive in-person training and person-to-person support into your original terms.

Using Adobe Analytics

15 - They represent marketing, public relations, IS&T, human resources, and our not-for-profit foundation offices.
2 - They belong to our eBusiness team and are charged with managing our public facing websites.
  • Monitor and manage traffic on our public facing websites.
  • Track digital campaign performance.
  • Identify performance issues with individual web pages.

Evaluating Adobe Analytics and Competitors

We implemented SiteCatalyst at Intermountain before I joined the organization and I am unaware of which analytics solution was in place prior to my hiring date.

Adobe Analytics Implementation

Because we were not familiar with SiteCatalyst, we felt like implementation was poor. There were several specific details we were not aware of, which required additional support later on to correct. Overall, implementation of SiteCatalyst on a large scale is quite difficult for new users.
  • Vendor implemented
  • Implemented in-house
Implementation was handled in-house with the assistance of Adobe.

Adobe Analytics Training

  • In-person training
  • Self-taught
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience.
Follow-up training is too expensive.
If you don't have someone to help you learn this software, I would absolutely not recommend buying it. Without training, SiteCatalyst is entirely ineffective.

Adobe Analytics Support

Customer service is always good, however, support assumes you are an expert user and struggles to communicate complex problems so a non-IT person can understand.
Not Sure - I don't know if we pay for premium support, although I suspect we don't due to the high price tag.

Using Adobe Analytics

Again, learning how to use the system is difficult. It is nearly unusable if you haven't received training, and training from Adobe is EXTREMELY expensive.

Adobe Analytics Reliability

I have never experienced downtime with this product.
I have never experienced any sort of problem with this products speed or throughput.

Integrating Adobe Analytics

  • Not to my knowledge
I don't know

Relationship with Adobe

I don't have information about our terms.