We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.
Primarily, we compared SiteCatalyst with Google Analytics. We found that when using Google Analytics, Google retains ownership of the information gathered and generated by our website. Not owning our data made our organization uncomfortable, which is one of the main reasons we went with Adobe.
We are satisfied with the product performance and are not seeking alternative solutions. Once you learn how to use this software effectively, it becomes very valuable. You just have to struggle through the learning curve.
Overall, SiteCatalyst is an amazing program. If you can get through the difficulties of implementation and learning how to effectively use the software, it can do great things for your company. Make sure to negotiate extensive in-person training and person-to-person support into your original terms.
Because we were not familiar with SiteCatalyst, we felt like implementation was poor. There were several specific details we were not aware of, which required additional support later on to correct. Overall, implementation of SiteCatalyst on a large scale is quite difficult for new users.
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive.