Overall Satisfaction with Adobe Analytics
- Organizes your data: clickstream data by default is not "clean" so one area where SiteCatalyst excels is the presentation of this data in multiple clean ways.
- Data access: different organizations like to access and work with data in different ways, SC allows you to access (think Data Warehouse, Discover, API, Feeds), manipulate (think Classifications, Processing Rules) and report on (Dashboards, Report Builder, Scheduled reporting) your data as you see fit.
- Can expose TOO much data to business users.
- The sheer amount of reporting available can lead to false insights by users that are not product experts.
- Requires expert level experience for any implementations.
- Report automation to reduce and enhance analyst resources.
- Actionable insights gathered through the tool which are leveraged for overall ROI gain.
We are always evaluating our product choices so we recently looked at Google Analytics Premium (and Universal), IBM Coremetrics, Piwik and some home-grown variations. We stayed the course with Adobe SC to truly take advantage of the current functions that came with the upgrade. In particular to expand the use of offline data integrations (SAINT, Data Sources) and build out more on-demand reporting through the API.
Using Adobe Analytics
70 - Adobe SiteCatalyst is used across the organization from Merchandising, Marketing and Planning to Fulfillment and the C-Suite.
1 - Currently just me, but in the very near future we are looking to build a more robust analytics group that will be responsible for the software and others like it.
- eCommerce site level and global KPI reporting and baselines for conversion and funnel metrics.
- Hourly and On-Demand reporting of a wide range of metrics across multiple departments and functions.
- IT & Operations Support issue research and resolution tool.
- eCommerce Ad-hoc Analysis.
Evaluating Adobe Analytics and Competitors
Adobe SiteCatalyst was the first clickstream analytics implemented.
Adobe Analytics Implementation
- Professional services company
The initial implementation was done prior to my employment.
Adobe Analytics Training
- Online training
- Self-taught
With a basic / strong understanding of how the data is collected and what the underlying metrics and dimensions mean a user can become quite adept very quickly within the tool. So, yes.
Adobe Analytics Support
No - Client Care and Account Success Managers are part of the standard pricing model.
Using Adobe Analytics
Adobe Analytics Reliability
Integrating Adobe Analytics
- Internal BI
- Internal OMS
- Third Parties (Data Extenders)
Some are quite easy with built in integration of data feeds etc, others require custom code.
- Front end web system.
- More third parties.
Many do.
Relationship with Adobe
Give and take.