Gold standard in web performance analytics, if you're willing to take on the integration work
September 10, 2021

Gold standard in web performance analytics, if you're willing to take on the integration work

Jeff Thomas | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Analytics

Adobe Analytics is our company's primary source of performance measurement for all aspects of our B2C website. We utilize Adobe Analytics as the 'version of the truth' in supporting business decisions relating to A/B test and experience optimization campaigns, reporting to senior management, and providing deep analysis on all aspects of our digital marketing. Adobe Analytics provides the quickest viewpoint to measure of campaign performance from email, SMS, and digital marketing.
  • Real-time access to website performance throughout the entire digital experience.
  • Flexible & comprehensive custom report building using the Analytics Workspace tool
  • Integration with other Adobe solutions (Adobe Target, Adobe Launch) to provide a single viewpoint for all aspects of digital performance.
  • Level of technical effort needed to implement Adobe Analytics is VERY high
  • Adobe Analytics customer support could be more responsive.
  • Dependency to train team members is quite high. Each team member MUST go through several exhaustive training classes to be able to take command of the solution on the day to day basis. Training is VERY expensive.
  • Custom report building using Analytics Workspace
  • Integration with Adobe Target to provide robust reporting capabilities for A/B tests and website experiences.
  • Very detailed reporting capabilities using custom dimensions, metrics & segments.
  • Positive: Providing a view on performance has enabled our team to identify issues allowing us to curate our A/B test backlog.
  • Positive: Allowing us to respond to requests from senior management and other departments to create custom reports.
  • Negative: The cost and time to integrate was much more expensive and longer than forecasted.
No comparison. Google Analytics (free) is a great tool to provide a baseline of performance measurement. Its directional ability to provide reports is good but nowhere close to the granularity and flexibility that is provided within the Adobe Analytics platform. It is the difference between driving a KIA (Google) vs. a Ferrari (Adobe).

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

No

Would you buy Adobe Analytics again?

Yes

If you're looking for the gold standard in web performance measurement, that provides a very detailed perspective of all aspects of your digital performance, then Adobe Analytics is a great solution. Before deciding on Adobe Analytics, one must be prepared to take on the integration work which is very time-consuming and difficult to get right with the initial implementation. [In my experience], Adobe's support with integration was lacking unless you're willing to [put] up the big dollars to bring on their consulting team to do the work. There are many development companies out there that can also do the work for 25-25% less than the Adobe consultants. Integration is HARD, but if you are committed and can get the work completed, then you'll be VERY happy using this amazing platform for your performance measurement.

Using Adobe Analytics

5 - Digital Marketing - support all aspects of our paid marketing through Google, Facebook and other channels
Email/SMS Marketing - Support all aspects of email/SMS marketing with our loyal subscribed customers
Merchandising - allow merchandising a viewpoint to see brand, category and product performance
Affiliate Marketing - support all aspects of measurement through our 3rd party affiliates.
SEO
2 - This is supported through our internal IT organization as a level one support. Level two is escalated to our off-shore development partners who will investigate, develop and implement any defect remediation or new enhancements to our Adobe Analytics implementation.
  • Performance measurement for our executive team
  • Custom report building in support of the enterprise
  • Campaign reporting for digital marketing, email/SMS & affiliate.
  • Creating very robust custom reports
  • Providing very detailed segmented reports in support of A/B testing
  • Real-time performance measurement.
  • Integrate performance data Adobe Analytics with our BI tool
  • Provide additional team members or partners with custom reports

Evaluating Adobe Analytics and Competitors

  • Product Features
  • Product Reputation
  • Prior Experience with the Product
Provided more investigation and discussion around the initial development and integration work so we could better estimate this effort and manage leadership team expectations.