Gold standard in web performance analytics, if you're willing to take on the integration work

If you're looking for the gold standard in web performance measurement, that provides a very detailed perspective of all aspects of your digital performance, then Adobe Analytics is a great solution. Before deciding on Adobe Analytics, one must be prepared to take on the integration work which is very time-consuming and difficult to get right with the initial implementation. [In my experience], Adobe's support with integration was lacking unless you're willing to [put] up the big dollars to bring on their consulting team to do the work. There are many development companies out there that can also do the work for 25-25% less than the Adobe consultants. Integration is HARD, but if you are committed and can get the work completed, then you'll be VERY happy using this amazing platform for your performance measurement.

While Adobe offers an exceptionally rich performance measurement platform with Adobe Analytics (AA), the technical barrier to implementing AA correctly to ensure that your website is being tracked correctly is VERY high. Any organization that is considering Adobe Analytics as a replacement to Google Analytics or other web performance measurement platform needs to make sure they have experienced development resources available to ensure that AA is implemented correctly. I've gone through two implementations of AA and both times we needed to apply additional resources including engaging external consulting and support to complete the implementation correctly. Adobe will support at a premium cost.

Adobe Analytics is a very robust web analytics platform. AA comes with a full collection of standard "out-of-the-box" reports that provides a comprehensive view of overall website performance. The true power and benefit of Adobe Analytics come through its custom Workspace report building tool that allows users to create very detailed & customizable reports and dashboards. Workspace enables users to create reports using a multitude of dimensions, metrics, segments, and apply varying date ranges to provide performance trending or comparisons. Workspace is generally easy to use and comprehend if you have experience using other custom report builders like Tableau.

Make sure you purchase training and implementation support either from Adobe or a third party or you will be left alone to figure out how to effectively use this platform yourself. Professional services are not a strong aspect of Adobe support. They will sell you the tool and leave you to your own devices UNLESS you purchase their additional consulting and/or training services. There are lower-cost training and consulting services available that are arguably more effective than engaging the team at Adobe to support.

Adobe is always looking for multi-year agreements and there are pricing incentives when you factor this along with other Adobe solutions that you may be purchasing for your organization. While this can be advantageous to obtaining better annual pricing, Adobe Analytics can be very expensive as compared to other web analytics solutions in the market. Google Analytics 4 (GA4) may be a better solution for most companies that are posed with budget constraints or limited development resources.

Adobe Analytics subscription is based on annual pricing.

I can't give any negative feedback here. Adobe Analytics is always working and accessible in support of our website. That said, make sure you implement fully to ensure your attribute=ing your performance accurately.

Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within.