Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
It helps to understand what channels and devices are users using and what route they are taking to convert. It helps to check the funnels and drop offs at each stage
Adobe Analytics definitely provides more detailed and comprehensive data analysis than the other tools I have used. It covers all the data set on pre and post sale analysis. Its integrations with other tools, realtime data customizations and other features suits well for …
Adobe Analytics is my current companies analytics tool of choice, however in comparison to other tools - it is the most comprehensive one on the market. It enables granular reporting and analysis which in fantastic. The one downside is however that it is slightly more technical …
Adobe is more real time than the others. It is more customizable than the other competition. Though it does have a learning curve, I feel it gives the best understanding of the real actions and data from the customers.
The Adobe Analytics functions are more responsive and very flexible especially on multiple data analysis and to manage different marketing content is simple. I like Adobe Analytics performance which is cost effective and gathering marketing insights is easy and quick. To import …
Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its …
In addition to Adobe Analytics, we also use Google Analytics. But as we've become more well-versed in analysis and reporting, we now understand how they are different tools. Both are needed, and it's important to understand how the data that is generated should be used for …
The IBM tool was that we used, it had some nice things going forward, but they ended up spinning it off to a different company and so it was just one of those things that wasn't really getting the product development. Whereas Adobe Analytics is very obviously continuously …
So compared to Google Analytics, Adobe Analytics is more mature. It gives more insights in terms of implementation and collecting data. Adobe Analytics is more powerful than compared to Google Analytics.
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging …
Adobe Analytics is just the easiest to read in my opinion. The drag and drop Lego set functionality of it to me is what makes it so easy to understand and it's easy to teach, too. Because you can just go in and real quickly show like, "all right, you search for things here and …
Adobe Analytics is better because there's just so much more you can do. A lot of those analytics tools, they're very narrow-focused. They're great, but a lot of times it's justextracting the data from those tools and then putting it in Excel and doing your own thing to it. …
I think one of the downsides for Adobe Analytics, when you compare to some of the other tools, is the support. It's not always the best. I think it has to do with the fact that there are so many people who use Adobe Analytics. They have so many clients, so many partners that …
I just know that customization is something that Adobe Analytics is great at. It's like a deep dive into your website. Whereas my understanding of Google Analytics is that it just focuses more on traffic audiences.
They both can achieve in isolation. They both can achieve very, very similar objectives. There's a free version of Google. Many in the industry misconstrue that the free version is a better option than a paid version of Adobe. It's a misnomer because to do it at scale, you …
Adobe can track the page level and click based tracking that helps us to improve our customer journeys and user interface which eventually improves our engagement and conversions too. Adobe needs to come up with more advanced features that over and above the competition. …
Adobe analytics has less flexibility in terms of joining data sources and creating visualizations. It does well at creating custom analytics, but so do the other platforms. Workspace does tend to be better at creating segmentation.
There are several business analytics software and all have different capabilities depending on the requirement. BI software today are a key and the face of the organizations e-commerce business - weather it is mobile or online. Selection of Adobe analytics was a joint decision …
Adobe analytics intuitively feels easier to use than Google Analytics and the functionality that allows us to create unlimited custom segments and derived dimensions is incredibly useful.
Google is Adobe Analytics direct competitor in this space and while I think they do a slightly better job onboarding new users in the space, I have found that Adobe Analytics is more flexible and powerful in the long term.