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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Analytics

    Score8.2 out of 10
    N/AAdobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A

    Splunk AppDynamics

    Score8.5 out of 10
    N/AAppDynamics is an APM and Mobile APM program, with application mapping and predictive capabilities. These capacities enable automated remediation and code-level diagnostics in real time. It can be deployed on-premise or as a SaaS.N/A
    Pricing
    Adobe AnalyticsSplunk AppDynamics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe AnalyticsSplunk AppDynamics
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe AnalyticsSplunk AppDynamics
    Considered Both Products
    Adobe
    Chose Adobe Analytics
    I liked the UI and ease of Navigation Better Options We paid the license to try out for an in-house application. Seeing the use and importance of it, it is widely used by different teams in the org with different env mappings. It would be good to give it a plug-in for students …
    Incentivized
    Cisco
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    181 Answers
    99%
    Would buy again
    70 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    140 Answers
    94%
    Delivers good value for the price
    64 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    181 Answers
    99%
    Happy with the feature set
    70 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    105 Answers
    96%
    Lived up to sales and marketing promises
    55 Answers
    Implementation went as expected
    84%
    Implementation went as expected
    102 Answers
    95%
    Implementation went as expected
    61 Answers
    Features
    Adobe AnalyticsSplunk AppDynamics
    Web Analytics
    Comparison of Web Analytics features of Adobe Analytics and Splunk AppDynamics
    Feature
    Adobe Analytics
    7.9
    100 Ratings
    2% below category average
    Splunk AppDynamics
    -
    Ratings
    Lead Conversion Tracking7.591 Ratings00 Ratings
    Bounce Rate Measurement7.797 Ratings00 Ratings
    Device and Browser Reporting8.398 Ratings00 Ratings
    Pageview Tracking8.696 Ratings00 Ratings
    Event Tracking8.496 Ratings00 Ratings
    Reporting in real-time6.994 Ratings00 Ratings
    Referral Source Tracking8.094 Ratings00 Ratings
    Customizable Dashboards8.295 Ratings00 Ratings
    Application Performance Management
    Comparison of Application Performance Management features of Adobe Analytics and Splunk AppDynamics
    Feature
    Adobe Analytics
    -
    Ratings
    Splunk AppDynamics
    9.2
    83 Ratings
    16% above category average
    Application monitoring00 Ratings9.383 Ratings
    Database monitoring00 Ratings9.079 Ratings
    Threshold alerts00 Ratings9.281 Ratings
    Predictive capabilities00 Ratings8.981 Ratings
    Application performance management console00 Ratings9.480 Ratings
    Collaboration tools00 Ratings9.269 Ratings
    Server availability and performance monitoring00 Ratings9.353 Ratings
    Server usage monitoring and capacity forecasting00 Ratings8.952 Ratings
    Best Alternatives
    Adobe AnalyticsSplunk AppDynamics
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    SolarWinds AppOptics
    Score7.6 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    SolarWinds Server & Application Monitor
    Score7.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe AnalyticsSplunk AppDynamics
    Likelihood to Recommend
    8.3
    (281 ratings)
    8.9
    (83 ratings)
    Likelihood to Renew
    8.5
    (140 ratings)
    8.3
    (5 ratings)
    Usability
    8.3
    (133 ratings)
    8.9
    (22 ratings)
    Availability
    8.1
    (12 ratings)
    8.2
    (1 ratings)
    Performance
    8.0
    (11 ratings)
    5.5
    (1 ratings)
    Support Rating
    10.0
    (42 ratings)
    6.4
    (7 ratings)
    In-Person Training
    1.1
    (5 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (5 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    3.0
    (11 ratings)
    8.2
    (1 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Contract Terms and Pricing Model
    7.3
    (6 ratings)
    6.4
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    6.4
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    6.4
    (1 ratings)
    Professional Services
    7.9
    (5 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Adobe AnalyticsSplunk AppDynamics
    Likelihood to Recommend
    Adobe
    About two years ago, we transitioned our property from a three-star hotel to a four-star resort after a multi-million-dollar renovation. In the conversion, we wanted to start reaching out to a younger, affluent demographic that had the means to spend for vacation in a resort area. First and foremost, we want to see if vacations are being booked by desktop computers, laptops or mobile phones. With Adobe Analytics, we can see how a Guest books a room. What do they view? What rooms types do they like? Are they comparing rooms and if they give up searching, where are they else looking and are they coming back. It is a feature where how can we complete the sale? The new process we are also trying to keep Guests on the site is ending our relationship with OpenTable and doing all our resort restaurant reservations in-house. If the Guests were exclusively using OpenTable, we could not track where else on our resort site they are going? Finally, what marketing promotional rates are getting the most drive from
    Incentivized
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    Cisco
    Platforms for software as a service (SaaS) frequently cater to a large number of users with a variety of needs and usage patterns. Because AppDynamics offers multi-tenant monitoring capabilities to track performance across various customer environments, it is a good choice for SaaS platform monitoring. SaaS providers can maximize resource utilization, proactively detect and resolve performance issues, and provide a dependable and consistent user experience for their clients with AppDynamics.
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    Pros
    Adobe
    • This product, Adobe Analytics, does a great job of helping us. I think it, it, it does an excellent job of outlining every step of the user journey, as well as giving a good, strong framework to work with as it relates to attribution, attribution of marketing data, and marketing channels, and how, where our users are coming from, how effective those marketing activities are.
    Incentivized
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    Cisco
    • Business Transaction Monitoring is one of its signature strengths. This represents a major differentiator from generic infrastructure monitoring tools.
    • AI‑driven anomaly detection and intelligent alerting provide a significant advantage over traditional monitoring.
    • When combined with Splunk AppDynamics, full‑stack observability becomes a key part of Cisco/Splunk’s unified observability strategy.
    Incentivized
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    Cons
    Adobe
    • The tool is heavily a drag and drop kind of dashboard. You're building dashboards on the fly. So oftentimes, I learn my process and how to do things I'm comfortable with, that I can repeat, and get those answers on a consistent basis. But oftentimes, I may not find it easy to take it to the next level. So, areas that can improve are recommending or suggesting. Here's what you might try to improve in this report that you're looking at. Try adding in this metric, or try splicing it this way. Oftentimes, I feel like it requires me to go off and learn these techniques on the side, versus having them right there within the tool. Those recommendations, those helpful tips, and tricks.
    Incentivized
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    Cisco
    • AppDynamics may enhance its capacity to track transactions through complex distributed systems and microservices, offering a more comprehensive understanding of application behavior.
    • Better search and filtering capabilities would enable engineers to quickly obtain deeper context by drilling down into individual data points.
    • AppDynamics might be more widely available to engineers and organizations if it offered subscription plans or tiered pricing options.
    Incentivized
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    Likelihood to Renew
    Adobe
    We need it to discover threats long before they become a loophole in the security ecosystem. Also, it is very much compliant with customer standards and expectations. It provides marketing intelligence through in-depth analysis. Overall, a very good product to gain customer attention and thereby improve market
    Incentivized
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    Cisco
    cause it achieves all our targets and we are satisfied with using Splunk also stable no technical challenges or problem caused by Splunk a lot for innovative integrations also all layers are using splunk NOC team , DEV team, application support team, managers security team also in forcasting for EA team
    Incentivized
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    Usability
    Adobe
    It is necessary to have a minimum knowledge on tracking tools so you can use the tool on full performance. It is not an introduction tool, so please bear that in mind. Once you got the knowledge you just need a small training on how to create your custom reports, where to find the components you need and how to add them to your dashboard. Then you share your report or create a rule for periodic sharing and it's done. Finally, if you have a lot of data stored the tool might be a little slower but that's ok.
    Incentivized
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    Cisco
    Splunk AppDynamics is great product that has positively maintained solid application workflows. It has simple and clean UI that displays graphical representation of our database and application behaviour. It gives us an opportunity to customize and set most reliable alerts and data configurations that aligns with our policies. It is easy to monitor operation hypothesis and lower RCA if you identify application coding errors.
    Incentivized
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    Reliability and Availability
    Adobe
    I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
    Incentivized
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    Cisco
    On a scale of 1 to 10, I would rate the availability of Splunk AppDynamics as a 9. Overall, the platform has proven to be highly reliable and is available when we need it. It consistently supports our monitoring and performance management needs across critical applications and infrastructure. There have been occasional issues with platform availability, such as intermittent application errors or brief unplanned outages. However, these instances have been infrequent and typically resolved quickly, minimizing any significant impact on operations. The stability and uptime of the platform have met our expectations, and we continue to rely on it as a core component of our APM strategy.
    Incentivized
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    Performance
    Adobe
    Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
    Incentivized
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    Cisco
    On a scale of 1 to 10, I would rate the performance of Splunk AppDynamics as a 6. While the platform generally delivers the expected functionality, we’ve experienced periodic slowness—particularly with page loads and report generation. These performance issues can be frustrating, especially when trying to quickly access critical data during incident response or analysis. One contributing factor may be our use of a shared controller environment with other enterprises, which can introduce resource contention and impact overall responsiveness. In some cases, this has led to delays in accessing dashboards or completing complex queries. Despite these challenges, the platform remains a valuable tool, and we’re exploring options to improve performance, including potential changes to our deployment model and support agreements.
    Incentivized
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    Support Rating
    Adobe
    Support for Adobe Analytics is ok, it used to be worse years ago. Now, the technology team at Adobe is way more knowledgeable on the product itself as well as the implementation. They also study your custom implementation and have good knowledge of where your company stands. Dedicated support is something worth considering.
    Incentivized
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    Cisco
    AppDynamics has its own community site that includes forums and a knowledge base. On the forums, you can converse with other members of the community and ask technical questions as you have them. Though this forum isn’t filled with people there are active members for you to gain some valuable insights.
    Incentivized
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    In-Person Training
    Adobe
    It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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    Cisco
    No answers on this topic
    Online Training
    Adobe
    The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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    Cisco
    On a scale of 1 to 10, I would rate the online training for Splunk AppDynamics as a 7. The training was generally acceptable and covered the core concepts and functionality of the platform. However, there were some challenges with communication during sessions—particularly around clarity and instructor engagement—which occasionally made it difficult to fully grasp certain topics. Additionally, the training could benefit from being more focused and tailored to specific roles or use cases. A more structured approach with clearer learning paths and practical, hands-on examples would enhance the overall effectiveness and help users apply the knowledge more confidently in real-world scenarios.
    Incentivized
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    Implementation Rating
    Adobe
    One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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    Cisco
    On a scale of 1 to 10, I would rate our satisfaction with the implementation of Splunk AppDynamics as a 9. The deployment process was smooth and well-coordinated, thanks to the collaborative efforts between Cisco Professional Services, our internal business stakeholders, and agency technical teams. Key Insights from the Implementation: Cross-functional Collaboration Was Critical: Engaging both technical and business teams early in the process ensured that the platform was configured to meet a wide range of operational and strategic needs. Value of Expert Guidance: Cisco’s Professional Services provided invaluable expertise, helping us navigate complex configurations and tailor the solution to our environment. Their involvement accelerated deployment and ensured best practices were followed. Importance of Planning and Communication: A well-defined implementation roadmap and regular communication across teams helped us stay aligned, manage expectations, and address challenges proactively. Scalable Architecture: We designed the implementation with scalability in mind, allowing us to expand usage across agencies and applications without major rework. Overall, the implementation laid a strong foundation for our APM program and positioned us for long-term success.
    Incentivized
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    Alternatives Considered
    Adobe
    We evaluated and we currently use Mixpanel and we have Google Analytics on a couple of our properties. And honestly, once you get the hang of the Adobe Analytics workspace, the other products really don't stack up against it because the segmentation and the ability to create reports pretty rapidly are invaluable.
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    Cisco
    It is distinguished from these programs because the platform provides visualizations of application processes, showing the interplay between various parts and services. Understanding the architecture of complicated apps and finding their weak spots is greatly aided by this.
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    Contract Terms and Pricing Model
    Adobe
    Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
    Incentivized
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    Cisco
    While the overall value of the Splunk AppDynamics platforms is strong, the pricing structure and contract terms can be complex and difficult to navigate. Unit pricing, licensing tiers, and billing frequency are not always intuitive, which can make it challenging to align purchases with the State’s evolving needs. I rely heavily on our Account Manager to help interpret and tailor the licensing model to our specific requirements. Their support has been invaluable in ensuring we make informed decisions. The most impactful change would be to simplify the licensing and pricing model. Clearer documentation, more transparent pricing tiers, and streamlined purchasing processes would significantly improve the experience and reduce administrative overhead.
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    Scalability
    Adobe
    My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
    Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
    Incentivized
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    Cisco
    On a scale of 1 to 10, I would rate the overall scalability of Splunk AppDynamics as a 7. The platform is designed to support enterprise-wide deployments across multiple departments and sites, and it performs well in large-scale environments. Its architecture allows for horizontal scaling and supports a wide range of application types and infrastructures. However, the agent management and deployment process can be complex and time-consuming, especially when onboarding a large number of applications or systems. Coordinating agent installation, configuration, and updates across diverse environments requires careful planning and often significant manual effort. Streamlining these processes—perhaps through more centralized management tools or automation—would enhance scalability and reduce operational overhead. Despite these challenges, once deployed, AppDynamics scales effectively and provides consistent performance and visibility across the enterprise.
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    Professional Services
    Adobe
    The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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    Cisco
    Our experience with the professional services team supporting Splunk AppDynamics has been exceptional. They demonstrated deep technical expertise, strong collaboration skills, and a clear understanding of our business objectives. Their guidance was instrumental in the successful implementation of our APM program and platform integration. The rating of 9 reflects our high level of satisfaction, with a small margin left to acknowledge that continuous improvement is always possible. Overall, their support has been a key factor in the success of our deployment.
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    Return on Investment
    Adobe
    • I'd say business results. We tend to see better media and marketing engagement as a result of using Adobe Analytics, and that's largely because we can measure the effectiveness of campaigns and we can figure out which ones are driving better engagement, whether it's top of funnel or bottom of funnel. That's probably the biggest business result we see. It's obviously we even use it for other non-traditional use cases like AB testing to figure out which experience is a better or not, that type of thing.
    Incentivized
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    Cisco
    • Through the identification of performance bottlenecks and efficient resource allocation, AppDynamics has contributed to cost savings and resource optimization. This has a direct positive impact on our overall return on investment.
    • While AppDynamics' numerous capabilities help maximize efficiency, they may place a strain on your system. Organizations with limited infrastructure capacity may have difficulties and therefore give this serious thought before implementing it.
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    ScreenShots

    Adobe Analytics Screenshots

    Screenshot of the Alert Builder in Adobe Analytics.Screenshot of an Analysis Workspace Training Tutorial in Adobe AnalyticsScreenshot of attribution in Adobe AnalyticsScreenshot of the Segment Builder in Adobe AnalyticsScreenshot of anomaly detection in Adobe AnalyticsScreenshot of the Alert Builder in Adobe Analytics