Adobe Audience Manager vs. Autodesk AEC Collection

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

If you are a commercial contractor or subcontractor, Autodesk AEC Collection, along with other Autodesk software is a must. There is no other way to design estimate and plan large construction. For residential construction, It may not be as necessary but it could still be useful if your primary construction projects are new builds rather than renovations.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Collaboration with multiple users and
• Software for Computer Assisted Design
• Saving and Documentation of Plans and Blueprints

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Revit is limited in its use for civil engineering and landscape architecture.
• There are bugs due to the complex nature of the software.
• Use of software requires the latest high-tech computers.

Incentivized

I gave a rating of 10 because, thus far, Autodesk AEC Collection Seems to be on the leading edge for what is required for the construction planning, implementation, and continued of real-world assets. Autodesk has been a great benefit for our organization and has allowed us to continue to improve not only ourselves but the people we work with. We have been using Autodesk AEC Collection for a number of years and hope to continue for a long time coming.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

The software has a significant learning curve. You also must know and understand construction standards and codes. Each member of our BIM team has spent 10+ years in construction and has had years of software training. The software also requires powerful computers to render the models. Without a BIM focused gpu and processor, the software will seem less usable when in reality, the computer is not capable of running the software properly

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

Other products that have been used include Civil Designer and Model Maker for civil services. Other products for structural designs include aq product called "SEDA" These products are not included in the listings.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Positive impact on collaboration between disciplines.
• Products are the industry standard, which allows for collaboration with other firms.

Incentivized