Adobe Audience Manager vs. Text Request

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.

Incentivized

Text Request makes it simple to communicate with your team, clients and their teams. We can send messages and they can respond as quickly as needed and all team members have access to the responses so it makes it easy for us to help our clients and their customers. It does not integrate with Service Monster so I don't use TR for my service businesses, only my scheduling center. Easy way to communicate, ask for payments and reviews and keep conversations going.

• Adobe Audience Manager is GDPR compliant and includes a data export control so that the use of data is in accordance with data protection and user agreements.
• Adobe Audience Manager pulls data from a variety of sources, creates audiences, and exports segments to each destination.
• Adobe Audience Manager has AI-based components. A new feature is DMP tools, which enables the automated creation of target groups.

Incentivized

• text clients quickly and efficiently
• Allow all team members to communicate with all clients and keep the conversation going
• Templates to easily send regular texts
• Customer service is better than excellent!

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• I think so far the only improvement I could suggest would be to be able to "un-send" a text within like 30 secs in case you send something out incorrectly.
• Maybe adding more emojis
• When sending a file make the size of the pic they see bigger

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

Text Request is very user friendly. I started using the Text Request platform on Day 1 without any specific instructions and I was able to figure it out very easily!

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I have never used the support

Overall all DMPs have suffered from the death of 3rd party cookies and data. Regardless the close ties to adobe’s experience platform and the rest of the experience cloud stack have enabled adobe to stay competitive and keep features up; however in the end this product will eventually be an activation mechanism for the AEP Customer Profiles from the real-time CDP platform.

Incentivized

Zipwhip was our company's go-to text app for years. There is NOTHING that would compete with Text Request. It was so behind it's time. Besides charging for each word typed, the way we needed to use the application just did not fit our needs. We used Zipwhip for at least 5 years and it did not feel like they updated to fit our business needs nor did they implement any strategies that could help our company.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• That is not something we see from an office standpoint. This is something that our Headquarters would keep track of.
• What I can say is that the amount of patients being scheduled after implementing TR has been in an upward trend.
• Also patients that missed their appointments are more likely to reschedule when being able to do so with just a text message

Incentivized