What users are saying about
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57 Ratings
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Top Rated
109 Ratings

Adobe Audience Manager

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57 Ratings
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Score 8.3 out of 100

Treasure Data

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Top Rated
109 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Treasure Data

Utilizing Arm Treasure Data will definitely help in creating better customer experience or centricity within your organization. It's very important to build a team that has many members all throughout your organization, purely focused on the customer data platform as this platform and the use cases that go along with it are a beast. But, definitely, it has been paying off.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
Treasure Data
Collection of first-party data
Adobe Audience Manager
8.4
Treasure Data
Collection of third-party data
Adobe Audience Manager
7.8
Treasure Data
Access to Third-party Data Providers
Adobe Audience Manager
7.8
Treasure Data

Data Classification

Adobe Audience Manager
8.3
Treasure Data
Audience taxonomy
Adobe Audience Manager
8.5
Treasure Data
Tag Management
Adobe Audience Manager
8.3
Treasure Data
Data Analysis Dashboard
Adobe Audience Manager
8.2
Treasure Data

Ad Network Integration

Adobe Audience Manager
8.2
Treasure Data
Data Transfer
Adobe Audience Manager
8.1
Treasure Data
DSP integration
Adobe Audience Manager
8.3
Treasure Data

DMP Analytics

Adobe Audience Manager
8.7
Treasure Data
Campaign Analytics
Adobe Audience Manager
8.4
Treasure Data
Audience Analytics
Adobe Audience Manager
8.9
Treasure Data

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

Treasure Data

  • Arm Treasure Data's audience studio is an intuitive tool for marketers who don't have any engineering or coding experience to start building audience segments for external activation purposes.
  • Treasure Data also is constantly innovating and adding features to their product that fit each customer's specific business model and use cases. Their customer success reps are an extension of our team who understand how to leverage their technology to solve our business problems.
  • Treasure Data makes client education one of their key focuses. Their Treasure Data University product is very insightful for marketers who aren't familiar with this new technology.
Anonymous | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hassan Hafeez | TrustRadius Reviewer

Treasure Data

  • Pricing is a bit of a black box. We are currently priced on split hour usage and some spikes come out of nowhere and leave us seeking answers (and sometimes finding unsatisfactory ones).
  • Some jobs will fail, causing workflows to be interrupted due to a product change or a one-time product related issue. We usually contact Support in these cases, and while they are incredibly responsive and helpful, it would be great to have more proactive communication.
  • Treasure's UI leaves us wanting more in terms of organization and controls, especially as we scale and grow the number of data sources, queries, and workflows.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Treasure Data

Treasure Data 8.8
Based on 4 answers
I do think that we definitely will be renewing. We are putting major resources, time, and effort into Arm Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
Anonymous | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

Treasure Data

Treasure Data 7.3
Based on 3 answers
If you are a data person, you will likely understand the product and how to use it well. We did find that some of our queries run into memory issues though. If you are a marketer and want to build easy audience segments, I am not sure how easy it will be for you. We are still working through this.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

Treasure Data

Treasure Data 8.2
Based on 7 answers
The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Treasure Data

Treasure Data 7.3
Based on 2 answers
Implementation was quick and our developers had very few issues with the SDK.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

Treasure Data

We felt that Treasure Data was far beyond the reaches of Looker and Stitch. The full integrations, easy to work with staff, and the overall culture of helping customers was our draw to Treasure Data. This has helped us to get up-to-speed, with a very minimal staff, providing insight and data around our full business, with only one or two people working on the platform - part-time.
Mark Chiles | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Treasure Data

  • It enables us to do things that no one else our size can do, and which cause bigger vendors like Google with BigQuery to get very uncomfortable when I tell them we can do everything they consider core USPs.
  • The most direct impact on ROI is supporting the creation and syndication of audiences to ad platforms based upon behavioural data which can only be stitched together between several sources (Shopify and Zendesk and Segment).
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Treasure Data

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
Treasure Data
7.9

Likelihood to Renew

Adobe Audience Manager
Treasure Data
8.8

Usability

Adobe Audience Manager
8.5
Treasure Data
7.3

Support Rating

Adobe Audience Manager
8.0
Treasure Data
8.2

Implementation Rating

Adobe Audience Manager
Treasure Data
7.3

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