What users are saying about
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Top Rated
317 Ratings
54 Ratings

Adobe Campaign

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Top Rated
317 Ratings
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Score 8.1 out of 100
54 Ratings
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Score 5.6 out of 100

Likelihood to Recommend

Adobe Campaign

To give a boost to the internal and external marketing of companies it works very well. It helps a lot in the relationship with people and customers. It allows you to reach a large number of destinations very easily. Generates reports that maximize decision-making power over respective campaigns and products. The flows are better organized when using this resource.
Bruno Soares | TrustRadius Reviewer

HCL Unica

I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
HCL Unica
WYSIWYG email editor
Adobe Campaign
8.0
HCL Unica
Dynamic content
Adobe Campaign
9.1
HCL Unica
Ability to test dynamic content
Adobe Campaign
7.7
HCL Unica
Landing pages
Adobe Campaign
8.5
HCL Unica
A/B testing
Adobe Campaign
8.1
HCL Unica
Mobile optimization
Adobe Campaign
8.5
HCL Unica
Email deliverability reporting
Adobe Campaign
9.1
HCL Unica
List management
Adobe Campaign
8.5
HCL Unica
Triggered drip sequences
Adobe Campaign
8.2
HCL Unica

Lead Management

Adobe Campaign
6.7
HCL Unica
Lead nurturing
Adobe Campaign
7.1
HCL Unica
Lead scoring and grading
Adobe Campaign
7.3
HCL Unica
Data quality management
Adobe Campaign
6.3
HCL Unica
Automated sales alerts and tasks
Adobe Campaign
6.0
HCL Unica

Campaign Management

Adobe Campaign
7.8
HCL Unica
Calendaring
Adobe Campaign
8.2
HCL Unica
Event/webinar marketing
Adobe Campaign
7.4
HCL Unica

Social Media Marketing

Adobe Campaign
7.9
HCL Unica
Social sharing and campaigns
Adobe Campaign
8.0
HCL Unica
Social profile integration
Adobe Campaign
7.7
HCL Unica

Reporting & Analytics

Adobe Campaign
8.5
HCL Unica
Dashboards
Adobe Campaign
8.3
HCL Unica
Standard reports
Adobe Campaign
8.8
HCL Unica
Custom reports
Adobe Campaign
8.3
HCL Unica

Platform & Infrastructure

Adobe Campaign
8.3
HCL Unica
API
Adobe Campaign
8.4
HCL Unica
Role-based workflow & approvals
Adobe Campaign
8.9
HCL Unica
Customizability
Adobe Campaign
9.1
HCL Unica
Integration with Salesforce.com
Adobe Campaign
8.4
HCL Unica
Integration with Microsoft Dynamics CRM
Adobe Campaign
8.2
HCL Unica
Integration with SugarCRM
Adobe Campaign
6.5
HCL Unica

Pros

Adobe Campaign

  • If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
  • It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
  • Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
Vince Vanderford | TrustRadius Reviewer

HCL Unica

  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
Eric Bahme | TrustRadius Reviewer

Cons

Adobe Campaign

  • We consider that to work correctly with the application is very complicated as it requires technical knowledge superior to marketing.
  • In general, we have problems that we cannot solve in terms of usability, and their technical support system via e-mail is almost null, they take a long time to respond.
Ronald Gilbert | TrustRadius Reviewer

HCL Unica

  • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
  • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
  • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
  • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
Tim Biddiscombe | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

HCL Unica

HCL Unica 8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Brent Banning | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 8.6
Based on 28 answers
I am giving this rating just because of the incredible and professional features of the Adobe Campaign. These benefits and features are really important to grow the ranking and visibility of a business with email marketing and campaign management. Even if you have experience in marketing or even if you are a new person, Adobe Campaign can help you.
Umair Butt | TrustRadius Reviewer

HCL Unica

HCL Unica 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 2 answers
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

HCL Unica

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 8.7
Based on 33 answers
I wished they have standard technical support based in Sydney, Australia and they made it easy for us to access that support. A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.
Anonymous | TrustRadius Reviewer

HCL Unica

HCL Unica 3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 2 answers
No answer on this topic is available.

HCL Unica

HCL Unica 7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

As earlier stated, it is really about the customizability. We used and still do use the other platforms mentioned. But our clients on Adobe Campaign needed a more sophisticated solution. We would be able to achieve the same outcomes on a different tool, but the difference is they would require much more regular and manual attention.
Anonymous | TrustRadius Reviewer

HCL Unica

The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Gabriel Racine | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Lisa Carter | TrustRadius Reviewer

HCL Unica

  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

HCL Unica

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.3
HCL Unica
9.0

Likelihood to Renew

Adobe Campaign
8.4
HCL Unica
8.7

Usability

Adobe Campaign
8.6
HCL Unica
8.0

Reliability and Availability

Adobe Campaign
7.0
HCL Unica

Performance

Adobe Campaign
7.0
HCL Unica

Support Rating

Adobe Campaign
8.7
HCL Unica
3.0

In-Person Training

Adobe Campaign
8.0
HCL Unica

Online Training

Adobe Campaign
8.0
HCL Unica

Implementation Rating

Adobe Campaign
8.0
HCL Unica
7.2

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